Local Advertising

  • Why Premium Media Is the Gold Standard for Brand Marketers

    … It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers. When audiences…

    Street Fightin Mobile- 18 readers -
  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    … of the in-house team, it sets everybody up for success. In the past, where we have been a little passive in how agencies have gone to market for us, we’re very involved now in the planning, execution, and measurement of these campaigns. From a broader perspective, what does the evolution of local marketing mean to JPMorgan Chase and its customers? How…

    Street Fight- 17 readers -
Get the top posts daily into your mailbox!