Local Advertising

    • Why Premium Media Is the Gold Standard for Brand Marketers

      It has always been said that content is king. Hard to argue with the truth of that statement, but we should add something to it: when it comes to content, premium media is gold! High-quality premium media — and the publishers that deliver it — drives engagement and represents the greatest opportunities to connect with consumers.

      Street Fightin Mobile- 13 readers -
  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    … of the in-house team, it sets everybody up for success. In the past, where we have been a little passive in how agencies have gone to market for us, we’re very involved now in the planning, execution, and measurement of these campaigns. From a broader perspective, what does the evolution of local marketing mean to JPMorgan Chase and its customers? How…

    Street Fight- 17 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 11 readers -
  • Using Seasonal Data to Boost Your Online Ads

    … Using Seasonal Data to Boost Your Online Ads May 14, 2015 - Posted by Jonathan Larkin to Advertising/ Local Marketing/ SEM & PPC It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your…

    Jonathan Larkin/ Dex Media- 16 readers -
  • Street Fight Daily: Starbucks Dominates Mobile, Carl Icahn Eyes Gannett

    … the average of 7 million mobile transactions a week, marking the larger portion of sales ever. Report: Digital Now Represents 40% of Local Advertising Market (Street Fight) A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end…

    Street Fightin Facebook- 15 readers -
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