Local Advertising

  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 10 readers -
  • Using Seasonal Data to Boost Your Online Ads

    … competition may be ready to take advantage of any opportunities that may arise while you rest on your laurels. Such opportunities are often present in the form of seasonal changes in your audience. Discovering Seasonality One of the most clear (and literal) examples of seasonality can be found in the heating and air conditioning advertising space. Google’s…

    Jonathan Larkin/ Dex Media- 10 readers -
  • Street Fight Daily: Starbucks Dominates Mobile, Carl Icahn Eyes Gannett

    … the average of 7 million mobile transactions a week, marking the larger portion of sales ever. Report: Digital Now Represents 40% of Local Advertising Market (Street Fight) A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end…

    Street Fightin Facebook- 11 readers -
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