Local Advertising

  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … to the local market. But to drive new customers to their stores, these two companies could take a fresh look at their branding strategies and interactions with customers. Sam’s Club and Costco competed in the July Brand Battle, a regular series on Street Fight sponsored by digital marketing company Where2GetIt. Where2GetIt calculated brand scores…

    Street Fight- 10 readers -
  • Using Seasonal Data to Boost Your Online Ads

    … Using Seasonal Data to Boost Your Online Ads May 14, 2015 - Posted by Jonathan Larkin to Advertising/ Local Marketing/ SEM & PPC It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your…

    Jonathan Larkin/ Dex Media- 11 readers -
  • Street Fight Daily: Starbucks Dominates Mobile, Carl Icahn Eyes Gannett

    … the average of 7 million mobile transactions a week, marking the larger portion of sales ever. Report: Digital Now Represents 40% of Local Advertising Market (Street Fight) A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end…

    Street Fightin Facebook- 12 readers -
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