Local Advertising

  • Why Premium Media Is the Gold Standard for Brand Marketers

    … quality over quantity; value it over a fleeting fascination with social, search, and the false promises that come with scale. This is the way to the gold standard we’re after. Tom Kenney is the CEO of Verve. Since founding Verve in 2005, he has focused on the power of location intelligence and mobile to provide advertisers with inventive solutions to amplify their mobile marketing strategies. …

    Street Fightin Mobile- 18 readers -
  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    … of the in-house team, it sets everybody up for success. In the past, where we have been a little passive in how agencies have gone to market for us, we’re very involved now in the planning, execution, and measurement of these campaigns. From a broader perspective, what does the evolution of local marketing mean to JPMorgan Chase and its customers? How…

    Street Fight- 17 readers -