Local Advertising

    • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

      It is inevitable that consumers will make a stop at a bank or ATM — everyone needs to deal with their money at some point. Even at a time when mobile banking is available, real-world branches can be readily found in most cities. But what brings a person nearby to a specific bank, or to other locations, can be an indicator of their intent, says Jake Davidow, head of media buyin ...

      Street Fight- 14 readers -
  • Sponsored Post: Ad Improvements Could Strengthen Local Appeal of Costco, Sam’s Club

    … for each company, basing the final scores on data evaluating six branding “pillars”: data quality, local SEO, reviews, local advertising, engagement and competition. Each pillar speaks to how the companies perform in local markets, and scores can be updated every week as marketing strategies are analyzed and modified. The July bout between Sam’s Club…

    Street Fight- 11 readers -
  • Using Seasonal Data to Boost Your Online Ads

    … Using Seasonal Data to Boost Your Online Ads May 14, 2015 - Posted by Jonathan Larkin to Advertising/ Local Marketing/ SEM & PPC It can sometimes be tempting to let your online advertising campaigns run on auto-pilot, especially when they seem to be performing well. You should always try to resist that urge, though, because your…

    Jonathan Larkin/ Dex Media- 15 readers -
  • Street Fight Daily: Starbucks Dominates Mobile, Carl Icahn Eyes Gannett

    … the average of 7 million mobile transactions a week, marking the larger portion of sales ever. Report: Digital Now Represents 40% of Local Advertising Market (Street Fight) A new report released by Borrell Associates suggests that digital advertising will continue to be responsible for nearly all growth in local advertising in 2015. By the end…

    Street Fightin Facebook- 13 readers -
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