Local Awareness Ads

  • It’s Time to Take Facebook Seriously for Location Marketing

    …: A little more than two years ago, Facebook rolled out local awareness ads to help businesses create customized ads locally through Facebook. One year later, Facebook upped the ante with two enhancements. First, Facebook made it easier for businesses with multiple locations to customize Facebook ad copy for different markets–a boon to any brand…

    AllFacebookin Social Paid Search Facebook- 18 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 26 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 14 readers -
  • 5 Facebook Tips for Small Business Saturday 2015

    … Featured Jobs Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Communications and Social Media Manager University of Pennsylvania Philadelphia, PA Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Account Executive/Sales Planner…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Facebook Adds Call Now Button for Local Awareness Ads

    … By David Cohen on May. 13, 2015 - 5:46 PM Facebook has added a Call Now to its local awareness ads. The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October. When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number…

    David Cohen/ AllTwitterin Facebook- 8 readers -
  • 6 Small Business Saturday Tips for Brands on Facebook

    … Saturday and cross-promotes each business’ messages with the larger “shop small” message. Kristen King, online sales and social media manager at Allens Boots in Austin, Texas, encourages small businesses to think of the day as a neighborhood event. King and her team learn what’s going on at other stores and restaurants in the neighborhood so…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • 6 Holiday Season Tips for Facebook Marketers from Social Media Expert Mari Smith

    … sales during the holidays. The easiest thing for brick-and-mortar businesses is to target audiences by using the new local awareness feature. This allows you to target ads to people only when they’re physically near your business. You can even give people directions to your location right on their phones. Another way is to use custom audiences to find your best customers on Facebook, and then use lookalike audiences to find similar people. Readers: Anything to add? …

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    … Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering. Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who…

    David Cohen/ AllFacebookin Facebook- 27 readers -
  • Facebook Debuts Local Awareness Ads

    … The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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