Local Awareness Ads

  • It’s Time to Take Facebook Seriously for Location Marketing

    … location marketing hub, especially for on-demand ecommerce. These include functions that enable ordering food, requesting appointments, getting quotes for services and getting tickets for movies and events. For instance, customers of businesses that require appointments, such as physicians and hair salons, can request times from the businesses…

    AllFacebookin Social Paid Search Facebook- 14 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … It’s no secret that digital advertising has gone mobile. Smartphones and mobile devices are now the primary vehicles shoppers use to research purchases, access social media and consume digital content. And marketers have taken notice: According to eMarketer, mobile will account for more than 62 percent of digital ad spending in 2016. Nowhere…

    Inside Facebookin Facebook Retargeting- 25 readers -
  • Upcoming Facebook for Business Webinars

    … Facebook for Business has several webinars on tap covering topics including Instagram, lead ads, Messenger, dynamic product ads, Slideshow and local awareness ads. The social network offered details on the webinars in a Facebook for Business post: Getting the Most Out of Facebook and Instagram Together, April 26: Learn how and why to run…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 13 readers -
  • 5 Facebook Tips for Small Business Saturday 2015

    … Featured Jobs Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Communications and Social Media Manager University of Pennsylvania Philadelphia, PA Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Account Executive/Sales Planner…

    David Cohen/ AllTwitterin Social Facebook- 7 readers -
  • Facebook Adds Call Now Button for Local Awareness Ads

    … By David Cohen on May. 13, 2015 - 5:46 PM Facebook has added a Call Now to its local awareness ads. The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October. When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number…

    David Cohen/ AllTwitterin Facebook- 7 readers -
  • 6 Small Business Saturday Tips for Brands on Facebook

    …. The small businesses we talked with reached out to customers via email, newsletters and Facebook page posts and ads, using age, region and gender targeting. Kuppart even sends handwritten notes and places phone calls inviting her best customers to come into the store. Our new local awareness ads are also a great way to reach people near your business…

    David Cohen/ AllFacebookin Social Facebook- 10 readers -
  • 6 Holiday Season Tips for Facebook Marketers from Social Media Expert Mari Smith

    … sales during the holidays. The easiest thing for brick-and-mortar businesses is to target audiences by using the new local awareness feature. This allows you to target ads to people only when they’re physically near your business. You can even give people directions to your location right on their phones. Another way is to use custom audiences to find your best customers on Facebook, and then use lookalike audiences to find similar people. Readers: Anything to add? …

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    … Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering. Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who…

    David Cohen/ AllFacebookin Facebook- 27 readers -
  • Facebook Debuts Local Awareness Ads

    … The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
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