Local Awareness Ads

  • It’s Time to Take Facebook Seriously for Location Marketing

    …: A little more than two years ago, Facebook rolled out local awareness ads to help businesses create customized ads locally through Facebook. One year later, Facebook upped the ante with two enhancements. First, Facebook made it easier for businesses with multiple locations to customize Facebook ad copy for different markets–a boon to any brand…

    AllFacebookin Social Paid Search Facebook- 24 readers -
  • 4 Mistakes Marketers Make With Mobile Facebook Ads

    … on their smartphones. So be sure to optimize your Facebook advertising for call conversions. This includes: Testing the “call now” button in your Facebook local awareness ads. Including a prominent phone number or call button on every page of your website. Testing landing pages with “call now” as the main call to action. Making sure you attribute call…

    Inside Facebookin Facebook Retargeting- 28 readers -
  • Upcoming Facebook for Business Webinars

    … how to set up dynamic ads (including setting up the Facebook pixel and app events, prepare your product catalog, optimize for product sales and choose your target audiences. Register now. Going Global With Facebook, June 15: Whether you’re just starting to think about expanding to new countries or are already reaching international audiences…

    David Cohen/ Inside Facebookin Affiliate Social Facebook- 15 readers -
  • 5 Facebook Tips for Small Business Saturday 2015

    … Featured Jobs Director, Data Analytics Carat New York, NY Group Director, Planning Carat New York, NY Communications and Social Media Manager University of Pennsylvania Philadelphia, PA Visiting Associate Prof-South Florida News Service School of Journalism and Mass Communication, FIU North Miami, FL Account Executive/Sales Planner…

    David Cohen/ AllTwitterin Social Facebook- 8 readers -
  • Facebook Adds Call Now Button for Local Awareness Ads

    … By David Cohen on May. 13, 2015 - 5:46 PM Facebook has added a Call Now to its local awareness ads. The new call-to-action button joins the Get Directions button, which was part of the launch of local awareness ads last October. When Facebook users click on the Call Now button, their phones will automatically dial the advertiser’s number…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 6 Small Business Saturday Tips for Brands on Facebook

    … spoke with mentioned working with other local businesses to make the event communitywide, rather than storewide. Lisa Higby LeFevre of Distinctive Gardens in Dixon, Ill., says she created a local “shop small” community to meet and collaborate with other small business owners in the area. Together the community plans events for Small Business…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • 6 Holiday Season Tips for Facebook Marketers from Social Media Expert Mari Smith

    … sales during the holidays. The easiest thing for brick-and-mortar businesses is to target audiences by using the new local awareness feature. This allows you to target ads to people only when they’re physically near your business. You can even give people directions to your location right on their phones. Another way is to use custom audiences to find your best customers on Facebook, and then use lookalike audiences to find similar people. Readers: Anything to add? …

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    … Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering. Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who…

    David Cohen/ AllFacebookin Facebook- 28 readers -
  • Facebook Debuts Local Awareness Ads

    … The most likely customers for goods and services offered by small and midsized businesses are people located near those businesses, and Facebook Tuesday officially introduced a new advertising feature aimed at bringing SMBs and their potential nearby customers together, local awareness ads, which were spotted in use last month. Facebook said…

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
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