Local Business

  • Three small businesses rocking local social media marketing

    … Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt…

    Search Engine Watchin Social- 7 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Review Fairness Act works its way through the legislative process, Yelp just gave businesses a good reason to think twice about threatening customers who post negative reviews. The popular online reviews service has added a new Consumer Alert that warns users about businesses that use “questionable legal threats” to try to silence unhappy customers…

    Search Engine Watch- 8 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    … Nintendo’s Pokémon Go, a free augmented reality (AR) mobile game, is on fire. According to Similar Web, the Android version of the app was installed on more than 5% of all Android devices in the US within two days, giving it an install base larger than Tinder, the popular dating app. And with more than 60% of US users who have downloaded…

    Search Engine Watch- 27 readers -
  • How to Use Pinterest to Connect With a Local Audience

    … a travel board or creating a truly useful place for people to find what they want in your local area. It might be, “10 Fun Things to Do in Norway, Maine.” Or maybe you go for something more closely related to your business, like “Wedding Flowers in Maine.” On these boards, pin content from the websites or Pinterest boards of local businesses, making sure…

    Social Media Examinerin Social How To's- 7 readers -
  • How to Connect With Local Customers via Social Media

    … Want to increase your visibility in your local market? Wondering how social media can help? When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world. In this article you’ll discover how to connect…

    Social Media Examinerin Social How To's- 17 readers -
  • How to Use Pinterest for Local Businesses

    … Pinterest for local business marketing. #1: Find Out What Likely Customers Are Interested In Before you do anything on Pinterest, spend some time on the platform studying the people you want to reach. You likely have an idea of who your target audience is. Are they the same people you’re hoping to reach on Pinterest? Find out what your target…

    Social Media Examinerin Social How To's- 11 readers -
  • Why the Google 3-Pack is a Big Deal

    … As you have most likely read by now Google has made changes more changes to the way it displays local business search results. What used to be known as the “7-Pack” is now limited to the “3-Pack” with a “view more” link at the bottom of the local results and clicking this “view more” link takes you to what some are calling the Local Finder, which…

    Bernadette Coleman/ Advice Interactive Groupin Google- 14 readers -
  • Top 5 Reasons for Listing Your Business in Online Local Directories

    … Top 5 Reasons for Listing Your Business in Online Local Directories The truth about online marketing is that the greater the exposure, the higher your visibility. Today, almost every business vies to capture potential target leads faster than their rivals. In addition to business advertisements and online campaigns, listing your business…

    Rise to the Top- 19 readers -
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