Local Business

  • Three small businesses rocking local social media marketing

    … Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt…

    Search Engine Watchin Social- 8 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non…

    Search Engine Watch- 12 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    … creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not profit significantly from the Pokémon GO craze for some time, savvy local businesses are already looking…

    Search Engine Watch- 28 readers -
  • How to Use Pinterest to Connect With a Local Audience

    … Do you use Pinterest to build relationships with your audience? Do you want to strengthen ties with your local community? Including a strong geographic focus in your Pinterest marketing can help you create more visibility with people who live or are interested in your locale. In this article you’ll discover how to use Pinterest to connect…

    Social Media Examinerin Social How To's- 12 readers -
  • How to Connect With Local Customers via Social Media

    … Want to increase your visibility in your local market? Wondering how social media can help? When you understand which features on social media support local marketing, you can focus the power of Facebook, Twitter, LinkedIn, and Instagram to expand influence in your little corner of the world. In this article you’ll discover how to connect…

    Social Media Examinerin Social How To's- 20 readers -
  • How to Use Pinterest for Local Businesses

    … Pinterest for local business marketing. #1: Find Out What Likely Customers Are Interested In Before you do anything on Pinterest, spend some time on the platform studying the people you want to reach. You likely have an idea of who your target audience is. Are they the same people you’re hoping to reach on Pinterest? Find out what your target…

    Social Media Examinerin Social How To's- 17 readers -
  • Why the Google 3-Pack is a Big Deal

    … As you have most likely read by now Google has made changes more changes to the way it displays local business search results. What used to be known as the “7-Pack” is now limited to the “3-Pack” with a “view more” link at the bottom of the local results and clicking this “view more” link takes you to what some are calling the Local Finder, which…

    Bernadette Coleman/ Advice Interactive Groupin Google- 19 readers -
  • Top 5 Reasons for Listing Your Business in Online Local Directories

    … Top 5 Reasons for Listing Your Business in Online Local Directories The truth about online marketing is that the greater the exposure, the higher your visibility. Today, almost every business vies to capture potential target leads faster than their rivals. In addition to business advertisements and online campaigns, listing your business…

    Rise to the Top- 21 readers -
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