Local Business

    • 4 ways to market your local business in the coming year

      Starting and sustaining a small business requires desire and determination. You’re often competing against larger firms with far more resources at their fingertips — so it’s tough to convince customers that your offering’s superior. But there are a few clever ways you can survive and thrive — take a look at these four tips to market your local business in the coming year.

      Blogtrepreneur- 12 readers -
  • Mia: Local Business Reviews, Loyalty, and CRM

    … Mia, from Signpost, scans data on millions of consumers to find new opportunities to send the right messages at the right time. This AI-based technology creates emails and texts that your customers respond to, increasing your sales by 10% and upping your review rating by nearly two stars on average. Mia reaches out to customers to see if they’d…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • Three small businesses rocking local social media marketing

    … Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt…

    Search Engine Watchin Social- 12 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Online reviews can in some cases make or break a business, so it’s no surprise that many businesses take their online reviews very, very seriously. But some take their concern over what customers are saying about them online too far, and try to silence customer criticism with legal threats. Others have incorporated legalese such as non…

    Search Engine Watch- 34 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    … creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not profit significantly from the Pokémon GO craze for some time, savvy local businesses are already looking…

    Search Engine Watch- 31 readers -
  • How to Use Pinterest to Connect With a Local Audience

    … with a local audience. Discover how to connect with a local audience using Pinterest. #1: Add Geographic Information to Your Profile Along with your keyword-rich explanation of what your business does and what you pin, be sure to mention what areas you serve or where your business is located. This helps you show up in Pinterest search results…

    Social Media Examinerin Social How To's- 19 readers -
  • How to Connect With Local Customers via Social Media

    … with local customers on the top social media networks. Discover how to connect with local customers via the top social media networks. #1: Connect With Customers on Facebook There may be over 1.4 billion active users on Facebook, but only a fraction of them live near your business. Fortunately, there are ways you can overcome the low organic reach…

    Social Media Examinerin Social How To's- 21 readers -
  • How to Use Pinterest for Local Businesses

    … an information-rich caption to get more engagement. #4: Drive Foot Traffic and Click-throughs With Rich Pins Pinterest rich pins allow you to embed information from your website that is updated dynamically to encourage customer conversions. Here are some rich pins that might be helpful for your local business: Use article pins if you have a blog…

    Social Media Examinerin Social How To's- 29 readers -
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