Local Business

  • Three small businesses rocking local social media marketing

    … Local businesses may not have the same resources, budgets or social tools available to international retailers, yet somehow some of them manage to impress us with their awesome social media campaigns. Here are some recent examples of local and small business campaigns that are rocking social media marketing… Red Mango If you like frozen yogurt…

    Search Engine Watchin Social- 12 readers -
  • Yelp targets businesses who threaten negative reviewers with legal action

    … Review Fairness Act works its way through the legislative process, Yelp just gave businesses a good reason to think twice about threatening customers who post negative reviews. The popular online reviews service has added a new Consumer Alert that warns users about businesses that use “questionable legal threats” to try to silence unhappy customers…

    Search Engine Watch- 30 readers -
  • Will Pokémon GO become a marketing platform for local businesses?

    … creatures in the real world through an AR experience, has caused Nintendo’s stock to rise nearly 25% since its release even though it could be a while before Nintendo’s profits from the game move the needle. But while Nintendo might not not profit significantly from the Pokémon GO craze for some time, savvy local businesses are already looking…

    Search Engine Watch- 31 readers -
  • How to Use Pinterest to Connect With a Local Audience

    … your reputation as an authority on your local area, making you someone people want to follow. #6: Target Promoted Pins to a Geographic Area Promoted pins are now available to all U.S. pinners and to Canadian pinners with a U.S. credit card. This is good news for your local business, as you can ensure even more local people see your content…

    Social Media Examinerin Social How To's- 18 readers -
  • How to Connect With Local Customers via Social Media

    … with local customers on the top social media networks. Discover how to connect with local customers via the top social media networks. #1: Connect With Customers on Facebook There may be over 1.4 billion active users on Facebook, but only a fraction of them live near your business. Fortunately, there are ways you can overcome the low organic reach…

    Social Media Examinerin Social How To's- 21 readers -
  • How to Use Pinterest for Local Businesses

    … an information-rich caption to get more engagement. #4: Drive Foot Traffic and Click-throughs With Rich Pins Pinterest rich pins allow you to embed information from your website that is updated dynamically to encourage customer conversions. Here are some rich pins that might be helpful for your local business: Use article pins if you have a blog…

    Social Media Examinerin Social How To's- 26 readers -
  • Why the Google 3-Pack is a Big Deal

    … As you have most likely read by now Google has made changes more changes to the way it displays local business search results. What used to be known as the “7-Pack” is now limited to the “3-Pack” with a “view more” link at the bottom of the local results and clicking this “view more” link takes you to what some are calling the Local Finder, which…

    Bernadette Coleman/ Advice Interactive Groupin Google- 20 readers -
  • Top 5 Reasons for Listing Your Business in Online Local Directories

    … Top 5 Reasons for Listing Your Business in Online Local Directories The truth about online marketing is that the greater the exposure, the higher your visibility. Today, almost every business vies to capture potential target leads faster than their rivals. In addition to business advertisements and online campaigns, listing your business…

    Rise to the Top- 23 readers -
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