Local Data

    • How Using Wearables Data Can Strengthen Brands’ Outreach

      If you’re one of the millions of people who received a fitness tracker or smartwatch in the past year, can you honestly say – hand on heart – that you’re still using it? I’m going to take a wild guess that, rather than strapped to your wrist tracking your every waking (and sleeping) moment, it’s now buried among the clutter in a sock drawer. Don’t feel guilty though, because you’re not alone.

      Street Fightin How To's- 12 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    … is not advertising at all — and hasn’t been for quite some time. In today’s media world we buy “audience,” which is really another way of saying we are buying data. The advertisement or banner ad is just an action layer that rests on top of a data decision. The combination of this geo-aware computer in your pocket and this data-driven advertising model…

    Street Fightin How To's- 25 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 19 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    … of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and the most interesting piece of data that showed up was about consumers’ top three favorite brands. Analyzed visitors showed the strongest brand affinity for brands…

    Street Fight- 12 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … already using the Gimbal platform include Scanlife, SnipSnap, and Perfect365. To source the data, Gimbal partners with a number of local data companies including Kochava Collective and Unacast. Gimbal’s platform-as-a-service spares mobile app publishers the need to hire developers or task their own developers with laying out an infrastructure…

    Street Fight- 17 readers -
  • How Businesses Can Take Advantage of the Massive Opportunity in Local Data

    … highly relevant data points. The difficulty of accessing local data has been changing with the rise of smartphones. All of a sudden, it is possible to measure movement and context. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit…

    Street Fightin How To's- 11 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 19 readers -
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 11 readers -
  • Whither the Search Engine in the Age of Mobile?

    … automatically the first resource to which consumers turn. The latest evidence comes from a new study, “Local Search: Unleashing Opportunities for National Brands,” conducted by International Data Corporation (IDC) on behalf of YP. The two partners unveiled the research yesterday at an Advertising Week XII workshop in New York. The key finding…

    Street Fight- 15 readers -
  • How Local Found Itself on a Mound of Big Data

    … There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. Start with local search, layer on mobile, bake in beacons, and leverage calls to track consumers as close to a business as possible. In-store, interact through mobile messaging…

    Street Fightin How To's- 27 readers -
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