Local Data

  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    … of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and the most interesting piece of data that showed up was about consumers’ top three favorite brands. Analyzed visitors showed the strongest brand affinity for brands…

    Street Fight- 12 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … Gimbal Launches Proximity Data Platform for Mobile App Publishers July 13, 2016 by Joseph Zappa Leave a Comment Filed Under: Mobile, News While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even…

    Street Fight- 16 readers -
  • How Businesses Can Take Advantage of the Massive Opportunity in Local Data

    … highly relevant data points. The difficulty of accessing local data has been changing with the rise of smartphones. All of a sudden, it is possible to measure movement and context. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit…

    Street Fightin How To's- 11 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 9 readers -
  • Whither the Search Engine in the Age of Mobile?

    … automatically the first resource to which consumers turn. The latest evidence comes from a new study, “Local Search: Unleashing Opportunities for National Brands,” conducted by International Data Corporation (IDC) on behalf of YP. The two partners unveiled the research yesterday at an Advertising Week XII workshop in New York. The key finding…

    Street Fight- 13 readers -
  • How Local Found Itself on a Mound of Big Data

    … There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. Start with local search, layer on mobile, bake in beacons, and leverage calls to track consumers as close to a business as possible. In-store, interact through mobile messaging…

    Street Fightin How To's- 26 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    … Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis…

    Steven Jacobs/ Street Fightin Google Facebook- 19 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … As machines take over the advertising industry, the behavioral data that publishers pass on to marketers has evolved into something like a currency. The value of advertising inventory, once determined by subjective estimations of audience, is now calculated in an instant based on the demand for various bits of information that publishers can…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • PlaceIQ Opens Up Mobile Advertising Data to Agencies

    … consumer insights platform that offers brands and agencies direct access to the underlying data that the company uses to help target ads. The first product on the platform, CIP Analytics, offers partners insight into how their audiences live and buy in the real world with visualizations of movement, purchase and other data collected by the company…

    Street Fightin Mobile- 8 readers -
  • Designing a New Value Proposition for Consumer Location Data

    … In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results indicated some of the unique challenges facing companies interested in mining a consumer’s location data, and the divergent paths of two tech companies that have built…

    Steven Jacobs/ Street Fight- 6 readers -
Get the top posts daily into your mailbox!
More from around the web