Local Data

  • So Long Local Search — Hello Machine-Directed Discovery

    … Are you finally understanding how to get your business locations to show up properly on the Internet? Are you using a great marketing service that manages your online local visibility? Well whatever you thought you knew about getting your business found online and on mobile, or whatever you are currently learning, is already obsolete. The way…

    Street Fight- 11 readers -
  • Webinar Recap: Building the Local Marketing Tech Stack

    … Big brands plan to invest more in data and technology for the digital local marketing, and it is easy to see why. Connecting with the right audience and generating leads for sales teams has become even more crucial in the completion for local. Small businesses tend to be earlier adopters of digital marketing, as they eagerly try to reach out…

    Street Fight- 15 readers -
  • Quantifying the Physical World with a Product-Based Approach

    … for Gathering Data In business, the idea of gathering census data about consumers is equally as important for many of the same reasons governments use the information. Quantifying and understanding the physical world in terms of understanding consumers’ digital and offline behavior, while mapping their journey across multiple touchpoints can…

    Street Fight- 15 readers -
  • Why Location Visit Data Is Going to Be Huge for Brands

    … to be the biggest, most critical shift in the young history of location data markets. Chris is the Chief Revenue Officer at Unacast, where he leads revenue and commercial initiatives and is responsible for creating new ways to merchandize proximity data and serve the data-driven ad industry. Prior to Unacast, Chris was the founder and CEO at appssavvy. …

    Street Fight- 22 readers -
  • PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

    … PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands July 10, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector…

    Street Fight- 28 readers -
  • An Unsexy Truth: Emerging Tech Hinges on Local Data

    … — everything from NAP to snaps. Speaking of Snap, it has validated this very principle through two recent acquisitions that support a location data play: Placed and Zenly. These moves follow geo-filters in Snapchat’s march towards more local relevance for shared snaps and AR content like World Lenses. Another local example (though non-AR) is Uber’s move…

    Michael Boland/ Street Fight- 15 readers -
  • Cuebiq Partners With GeTui for Chinese Retail Data

    … Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices. Under their agreement, the companies…

    Street Fightin Social- 27 readers -
  • How Using Wearables Data Can Strengthen Brands’ Outreach

    …, we found the design unfashionable, we had concerns about the privacy of our information, or we just didn’t feel we could do more with the tracker than we could with our smartphone or a basic running watch. Whatever the reason, when it comes to wearables, “Dropout from device usage is a serious problem for the industry,” says Angela McIntyre…

    Street Fightin How To's- 17 readers -
  • ‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture

    ‘Deep Audience’: Reach, the Location-Rich Media-Mix, and the Whole Marketing Picture May 26, 2017 by Jon Friedman Leave a Comment Filed Under: Commentary For all its late nights, heated arguments, and deal-making pressure, the upfront season encapsulates everything media professionals love about the TV industry — its impact on pop culture, its undisputed dominance as a reach vehicle, and its.

    Street Fight- 22 readers -
  • How New Location Data Tools Are Making Attribution a Reality

    …, continued investment in programmatic advertising technology and transactions will see programmatic’s share of total US digital video ad spending rise to 82.0% by 2018. Conclusion: The coupling of the adoption of mobile handsets with this shift to automated buying has resulted in the creation of a scalable in-store attribution platform the likes…

    Street Fightin How To's- 29 readers -
  • Commerce Signals and LiveRamp Partner to Create a Sales Data Yardstick

    … Big data is old news, even if it is sales data. But what gets done with data — especially in real-time — can tell a story that marketers need to hear. Data firm Commerce Signals has put together a new partnership with LiveRamp, an Acxiom company that provides identity resolution, to make data more valuable to merchants and advertisers…

    Street Fight- 19 readers -
  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    … of anonymous consumers in the Westfield World Trade Center (WTC) shopping mall, right after the mall’s grand opening in August. The study differentiated between tourist and local visitors, and the most interesting piece of data that showed up was about consumers’ top three favorite brands. Analyzed visitors showed the strongest brand affinity for brands…

    Street Fight- 12 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … if your service is perfect for a a specific kind of user. As a way to help publishers better target users, location intelligence platform Gimbal this morning launched a new proximity data service that collects and visualizes location data to help mobile app publishers better understand the real-world behavior of their users, said Paul Cheng…

    Street Fight- 17 readers -