Local Data

  • Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities

    … Study Highlights Location Data Uses in Real Estate, Retail Analysis, Smart Cities October 20, 2016 by April Nowicki Leave a Comment Filed Under: News Location intelligence firm Cuebiq released a study this morning showcasing the kind of deep location data that its platform can reveal. For a month, Cuebiq tracked geo-behavioral patterns…

    Street Fight- 12 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … if your service is perfect for a a specific kind of user. As a way to help publishers better target users, location intelligence platform Gimbal this morning launched a new proximity data service that collects and visualizes location data to help mobile app publishers better understand the real-world behavior of their users, said Paul Cheng…

    Street Fight- 15 readers -
  • How Businesses Can Take Advantage of the Massive Opportunity in Local Data

    … highly relevant data points. The difficulty of accessing local data has been changing with the rise of smartphones. All of a sudden, it is possible to measure movement and context. We no longer have to guess and approximate where consumers go, because mobile phones can provide data that paints a much richer picture of where, when, and why users visit…

    Street Fightin How To's- 11 readers -
  • xAd Unveils Location Intelligence Platform for Brick-and-Mortar Businesses

    … xAd, a New York-based company that leverages location data to help marketers understand how best to court consumers, announced a new tool called MarketPlace Discovery on Wednesday. The platform will provide brands with insights about where consumers active in their industries are shopping. The release builds on xAd’s previous work to provide…

    Street Fight- 16 readers -
  • Rocket Fuel and The Data Trust Partner to Improve GOP Ad Targeting

    … computers, laptops, and smartphones. Each serves a unique purpose and, as such, marketers are learning to treat them as unique entities as they deliver ads. In an effort to improve the ad targeting efforts of Republican campaigns, ad tech company Rocket Fuel announced today that it has partnered with The Data Trust, a right-of-center voter file…

    Street Fight- 8 readers -
  • Whither the Search Engine in the Age of Mobile?

    … The path to purchase ceased being linear some time ago, probably as soon as online-to-offline became a standard part of the marketing lexicon. But as mobile has begun to wield increasing influence over the shopping process — at home, on the go, and in-store — the path has grown even more convoluted, in part because search engines are no longer…

    Street Fight- 11 readers -
  • How Local Found Itself on a Mound of Big Data

    … There is no question the hyperlocal era has brought with it a heady onslaught of data about consumer behavior and the way local businesses interact with their customers. Start with local search, layer on mobile, bake in beacons, and leverage calls to track consumers as close to a business as possible. In-store, interact through mobile messaging…

    Street Fightin How To's- 26 readers -
  • Brands Ignoring Local Search Are ‘Kicking Away’ the Opportunity Google Is Giving Them

    Last summer, Google released a significant change to its local search algorithm that aimed to improve the accuracy of location parameters in a search result. In the months since, the update, later dubbed Pigeon, appears to have shifted the balance of power in its results to favor larger-scale, branded search terms. The algorithm update comes at a complex moment in the local search industry.

    Street Fight- 7 readers -
  • Marketers Know Even More About Offline Behavior Than You Think

    Last year, I wrote a series of essays outlining the growing impact of data on the local technology industry. An explosion of cloud-connected devices, I argued, was spawning a new dataset of offline behaviors — what we called local data — that could help local marketers, sellers and economies better compete with the ecommerce industry. The thesis is in the process of bearing itself out.

    Steven Jacobs/ Street Fight- 15 readers -
  • Study: Mobile’s Data Problem Is Getting Worse

    … three months as publishers move more inventory to programmatic environments. The report, released by Thinknear, the mobile advertising subsidiary of mapping giant Telenav, found that of the 68% of mobile ad impressions which include a latitude-longitude, only 37% of those coordinates are accurate to 100 meters (roughly the size of a football field…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • PlaceIQ Opens Up Mobile Advertising Data to Agencies

    … consumer insights platform that offers brands and agencies direct access to the underlying data that the company uses to help target ads. The first product on the platform, CIP Analytics, offers partners insight into how their audiences live and buy in the real world with visualizations of movement, purchase and other data collected by the company…

    Street Fightin Mobile- 7 readers -
  • Designing a New Value Proposition for Consumer Location Data

    … In a paper published earlier this month, a group of researchers tried to put a price tag on the personally identifiable information that flows from our mobile devices. The results indicated some of the unique challenges facing companies interested in mining a consumer’s location data, and the divergent paths of two tech companies that have built…

    Steven Jacobs/ Street Fight- 6 readers -
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