Local Inventory Ads

  • Seize holiday shopping moments with new tools and insights

    … uses your existing Google Merchant Center data feed to identify gaps in your product assortment based on the popular products shoppers are clicking on, in real-time, by product category. For example, if you offer toys, you might learn that you’re not yet stocking the Sphero BB-8 App-Enabled Droid from Star Wars, one of the hottest toys right now…

    Rob Newton/ Inside AdWords- 10 readers -
  • Winning the shopping micro-moments

    … people who clearly want to focus on products that are available within driving distance. In late 2013, we launched local inventory ads, which show shoppers when the product they want is available at a nearby store. We’ve seen very positive results: retailers who enabled local inventory ads on mobile and desktop campaigns saw a 2% increase in overall…

    Rob Newton/ Inside AdWords- 36 readers -
  • Happy Omnidays!

    … shopping experiences for consumers while ringing in bigger and better profits for themselves. We'll start with a salute to three great examples of omni-channel thinking: Macy's, Sephora and REI. Macy's When over 15,000 people streamed into Macy's main New York City store at 6 pm this Thanksgiving Day, CEO Terry Lundgren wasn't too surprised. Omni…

    Rob Newton/ Inside AdWords- 18 readers -
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