Local Inventory Ads

  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 11 readers -
  • Winning the shopping micro-moments

    … people who clearly want to focus on products that are available within driving distance. In late 2013, we launched local inventory ads, which show shoppers when the product they want is available at a nearby store. We’ve seen very positive results: retailers who enabled local inventory ads on mobile and desktop campaigns saw a 2% increase in overall…

    Rob Newton/ Inside AdWords- 37 readers -
  • Happy Omnidays!

    … to pull customers right into that local store experience. After researching online, REI customers come into the store to try on those hiking boots or skis and then make the purchase. Google/Ispos/Sterling research shows 69% of shoppers say they gather information from physical stores at some point in their shopping cycle.3 "One of the things we…

    Rob Newton/ Inside AdWords- 18 readers -