Local Inventory Ads

  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 8 readers -
  • Winning the shopping micro-moments

    … products. 1 in 5 people swipe to interact with shopping ads, expressing a strong desire to learn more.2 So we’re rolling out a new enhancement that gently expands the shopping ads as you swipe, revealing information like product ratings and availability at a nearby store. The result: more qualified traffic driven directly to retailers. This feature…

    Rob Newton/ Inside AdWords- 33 readers -
  • Happy Omnidays!

    … to pull customers right into that local store experience. After researching online, REI customers come into the store to try on those hiking boots or skis and then make the purchase. Google/Ispos/Sterling research shows 69% of shoppers say they gather information from physical stores at some point in their shopping cycle.3 "One of the things we…

    Rob Newton/ Inside AdWords- 18 readers -
Get the top posts daily into your mailbox!