Local Inventory Ads

  • Seize holiday shopping moments with new tools and insights

    … shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments. Optimize your shopping bids with remarketing lists We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids…

    Rob Newton/ Inside AdWords- 7 readers -
  • Winning the shopping micro-moments

    … people who clearly want to focus on products that are available within driving distance. In late 2013, we launched local inventory ads, which show shoppers when the product they want is available at a nearby store. We’ve seen very positive results: retailers who enabled local inventory ads on mobile and desktop campaigns saw a 2% increase in overall…

    Rob Newton/ Inside AdWords- 30 readers -
  • Happy Omnidays!

    … In on Black Friday Sales." Fortune.com, November 28, 2014. http://goo.gl/lz3s0t 2"Digital Impact on In-Store Shopping." Google/Ipsos MediaCT/Sterling Brands, October 2014. http://goo.gl/4TU0sY 3ibid …

    Rob Newton/ Inside AdWords- 14 readers -