Local Inventory Ads

  • Seize holiday shopping moments with new tools and insights

    … This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace shopping…

    Rob Newton/ Inside AdWords- 6 readers -
  • Winning the shopping micro-moments

    … people who clearly want to focus on products that are available within driving distance. In late 2013, we launched local inventory ads, which show shoppers when the product they want is available at a nearby store. We’ve seen very positive results: retailers who enabled local inventory ads on mobile and desktop campaigns saw a 2% increase in overall…

    Rob Newton/ Inside AdWords- 27 readers -
  • Happy Omnidays!

    … coming from mobile devices," says Bridget Dolan, "and how many of our clients are using search as the way that they figure out which products they want to buy while they're standing in-store." REI The trusted outdoor retailer’s stores – especially its flagship locations -- are paradise for anyone who plays outside. REI now uses digital as a way…

    Rob Newton/ Inside AdWords- 13 readers -