Local Market Launch

  • The Price of Free Listings

    … local business data aggregators, Acxiom, InfoGroup and Localeze (now part of Neustar), for the privilege of cleaning your data in their systems. This was an imperfect solution thanks to legacy business technical challenges and misaligned incentives between all parties involved. Things were still a mess. In 2011, Yext introduced PowerListings…

    Andrew Shotland/ Street Fightin Google- 18 readers -
  • Why Apple Maps is Partnering With Local Search Companies

    … should see a dramatic increase in POI data quality quickly. I know that Google has done similar deals like this with Yellow Pages companies in non-U.S. countries. Maybe they have even done them in the U.S. but I haven’t heard about it. Seems like a much better way to go than relying on some ever-shifting algorithm. Andrew Shotland is proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. …

    Andrew Shotland/ Street Fight- 19 readers -
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