Local Marketing

  • Case Study: Auto Shop Outsources Social Ad Campaigns

    … Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do…

    Stephanie Miles/ Street Fightin Facebook- 19 readers -
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • 5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

    … of consumers who have never shopped with you before. Cue your chance to convert brand new clients into loyal customers. Game time. They help you compete. Large retailers have offered gift cards for years. By joining the club, you’re able to get in the game and compete for this business. Actually, you’ve got a leg up. A gift card from a local business…

    Dex Media- 16 readers -
  • 7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

    … successful birthday marketing looks like in the average customer’s inbox. These guys truly get birthday marketing. Their birthday marketing emails feature enticing incentives, adorable copywriting and strong calls to action. GAP Omni Hotels Sephora Pretty slick, huh? We thought so too. While you may not have the same high quality design…

    Dex Media- 13 readers -
  • 5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

    … Local businesses have been shaking off the snow, cleaning their gutters and updating their inventory and displays to prepare for spring. Does that include you? Ensure your business is ready as well. Here are a few key trends local businesses should keep in mind for spring. 1. They’re spending more time outside. With the weather warming up…

    Dex Media- 20 readers -
  • What will your customers do with that tax refund?

    … to The Motley Fool, that might perk you back up: Where will your customers spend that $943 (1/3 of the average $2,860 refund)? Don’t count yourself out of the race for their tax refund. Big box corporations are spending beaucoup (“buku”) bucks targeting these refund receivers. But you don’t need the heavy marketing spend to do the same in your…

    Dex Media- 15 readers -
  • The Coming Polarization of the SMB Software Market

    … Many, if not most, B2B startups begin life selling to small-to-medium-sized businesses. This is a great first market. For one thing, it’s massive. It’s also far easier to reach than the enterprise. Just how large is the SMB market? According to Intuit, there are 30 million small businesses in the United States alone. There are 60 million…

    Street Fight- 19 readers -
  • Were you at the Seattle Biz Talk?

    … Local businesses in the Pacific Northwest face similar challenges to your own. Much like you, they know they need to be actively pursuing new customers while at the same time keeping tabs on current clients. At our recent Seattle Biz Talk, industry experts joined forces to deliver valuable insights and personalized help to attendees. We know…

    Dex Mediain Social- 18 readers -
  • Top News Stories and Trends in Local Business 3/27

    … Who’s got the time anymore to troll news sites for the latest trends and news in local business news? Well, we do. We tracked down the top local news from this month, so you don’t have to. The Latest and Greatest Local Business News Wells Fargo Survey: Small Business Optimism Surges to Pre-Recession Levels (Fuel Marketer News) Each quarter…

    Dex Media- 33 readers -
  • Research Roundup: Comparing Franchisees and Independent Professionals

    … As background research in support of Street Fight’s forthcoming Local Merchant report, I came across some good surveys focused at opposite ends of the local small business spectrum: franchise operators and self-employed professionals. Comparing the results, it feels like, though the industry is selling these groups the same marketing and commerce…

    Street Fightin EMail- 23 readers -
  • How to Make Your Global Brand Irresistible to a Local Audience

    … and relationship marketing and has built one of the strongest communities in the SEO industry using social media. Together with her team, Olga has made social media an integral part of the marketing mix at SEMrush ensuring customer support, conferences, online events, PR and other marketing activities are supported through the social platforms SEMrush is officially using. The post How to Make Your Global Brand Irresistible to a Local Audience appeared first on Jeffbullas's Blog. …

    Jeffbullas's Blogin How To's- 23 readers -
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