Local Marketing

    • Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

      As 2016 draws to a close, we’ve once again asked Street Fight staffers and columnists to look into their crystal ball and offer prognostications for what they thought will be the biggest story (or stories) in local in 2017. This is the final installment in our annual series of predictions pieces. On Tuesday Freckle IoT’s Neil Sweeney weighed in with thoughts about the future of attribution.

      Street Fight- 20 readers -
    • Is There an SMB Analytics Market? And If So, What Should It Measure?

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, 2016 is in the books. I for one couldn’t be happier to see its backside.

      Street Fight- 29 readers -
    • Is It Time to Redefine ‘Local’ Marketing?

      It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product.

      Street Fight- 12 readers -
  • Effectively Manage and Engage With Your Customer Base – Our Top Resources

    … Effectively Manage and Engage With Your Customer Base – Our Top Resources January 16, 2017 - Posted by Quinn Coleman to CRM/ Local Marketing It’s an age old question of just about every business owner — once a customer has found you for the first time, how do you get them to come back again and again? After all, we all know the acquisition…

    Dex Media- 18 readers -
  • Our Top Tips to Successfully Market Your Business on Social Media in 2017

    …. As a local business owner, these shifts in our cultural dynamic can lead to a lot of uncertainty in terms of how to properly promote your business on social media, including how to build and engage with your audience effectively. We’re here to offer you our top tips on successfully marketing your business on social media in 2017. “In her recent…

    Dex Mediain Social- 16 readers -
  • Stop Being Busy and Get Productive

    … The one thing that small business owners have in common is that their to-do list keeps getting longer as the day gets shorter. This is because most people confuse being busy with being productive. Do any of these “so busy” symptoms seem familiar? You get less done despite “furious” multitasking. You are working harder and longer than ever while…

    Dex Media- 16 readers -
  • How One International Juice Company Takes Its Marketing Local

    … up with Sexton to find out what hyperlocal strategies the company is using to up its millennial marketing game. Be Authentically Local Sexton told us that it’s important to include a local strategy in the company’s mission statement and to be transparent about sourcing. If you look at the juice company’s website, part of it reads: “Locally…

    Tim Sohn/ Street Fightin How To's- 14 readers -
  • Building the Essential Digital Marketing Bundle for Local Businesses

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope you are staying…

    Street Fightin SEO EMail- 12 readers -
  • 4 Social Media Mistakes That Are Costing You Business

    … 4 Social Media Mistakes That Are Costing You Business December 9, 2016 - Posted by Hillary Fortin to Local Marketing/ Social Media Social media has made ordinary people into stars, reality show real estate moguls into presidents, and given small business a big, realtime voice. It has also ruined reputations and tarnished brands in a single…

    Dex Mediain Social- 9 readers -
  • Top Marketing Tools Every Small Business Must Have in 2017

    … Top Marketing Tools Every Small Business Must Have in 2017 December 8, 2016 - Posted by Adam Goyette to CRM/ Email Marketing/ Local Marketing/ Mobile Marketing As a small business owner, your success year after year isn’t just professional; it feels personal, too. When your business has a great year, it’s pretty sweet, and you can ride high…

    Dex Mediain EMail- 12 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 9 readers -
  • The Top 5 Rules for Tapping into the Millennial Market

    … The Top 5 Rules for Tapping into the Millennial Market November 29, 2016 - Posted by Hillary Fortin to Local Marketing We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make you cringe just a little? That’s OK.) While it might be tempting to continue on with business strategies…

    Dex Media- 11 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    … having the policy though — it needs to be more than words printed in a company handbook. “There’s a difference between selling culture and living it,” he says. “I think we genuinely live it. When a candidate comes to an interview, you’re going to meet five people. You’re here to interview us. You’re making the choice too. When people go through the interview process and they’re done, they’ve experienced the culture. They can feel it.” April Nowicki is a contributor at Street Fight. …

    Street Fightin How To's- 8 readers -
  • Is Your Local Business Mobile Friendly Enough?

    …? As consumers volunteer more and more information about themselves on social media: age, gender, location, likes and dislikes, etc., local businesses are able to better cater to their targets. This means you have a chance to create a relevant, personal experience for prospects through ads, increasing the chances that clicks (or taps) on those ads…

    Dex Media- 14 readers -
  • Location-Based Marketing: How Your Brand Can Utilize the Trend

    … brands are utilizing it. What Is It? Location-based marketing is centered on the fact that most of the businesses we visit, we’re accompanied by our mobile phones, and most of the apps we use involve sharing our location data – thus creating an incredible opportunity for marketers to be able to share messages to consumers based on where…

    ROI Factor Blogin How To's- 15 readers -
  • Why Mobile is Make-or-Break For Your Business

    … Why Mobile is Make-or-Break For Your Business November 15, 2016 - Posted by Hillary Fortin to Local Marketing/ Mobile Marketing It’s bad: You’re in a traffic jam, running late, and you’ve got a customer with an appointment waiting for you in front of a locked shop. What did you do 15 years ago? Pound your fist on the wheel and sit back…

    Dex Media- 13 readers -
  • Keep Your Customers Close – Build a Digital Database [Video]

    … Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming after your…

    Dex Media- 12 readers -
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