Local Marketing

    • Street Culture: How Placeable Employees Own the Company’s Culture

      “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up at an all hands [meeting] and say, ...

      Street Fightin How To's- 7 readers -
    • Location-Based Marketing: How Your Brand Can Utilize the Trend

      With 78% of marketers increasing their spend since June alone, there is no doubt the location-based advertising wave is strong and truly being leveraged by almost all movers and shakers in the advertising industry. For those new to the term, or still struggling to full grasp the concept, here is a quick rundown of the technology, and how some brands are utilizing it.

      ROI Factor Blogin How To's- 13 readers -
    • Is Your Local Business Mobile Friendly Enough?

      The one stat you can’t ignore What would you do if I told you that nine out of 10 customers would turn around and leave your business unless you took down the giant sandwich board at the entrance? Yep. You’d toss that board to the curb without batting an eyelash. Now what if I told I that nine out of 10 customers would leave your website if it wasn’t mobile-friendly? That is ...

      Dex Media- 12 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 7 readers -
  • The Top 5 Rules for Tapping into the Millennial Market

    … The Top 5 Rules for Tapping into the Millennial Market November 29, 2016 - Posted by Hillary Fortin to Local Marketing We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make you cringe just a little? That’s OK.) While it might be tempting to continue on with business strategies…

    Dex Media- 8 readers -
  • Why Mobile is Make-or-Break For Your Business

    … Why Mobile is Make-or-Break For Your Business November 15, 2016 - Posted by Hillary Fortin to Local Marketing/ Mobile Marketing It’s bad: You’re in a traffic jam, running late, and you’ve got a customer with an appointment waiting for you in front of a locked shop. What did you do 15 years ago? Pound your fist on the wheel and sit back…

    Dex Media- 12 readers -
  • Keep Your Customers Close – Build a Digital Database [Video]

    … Keep Your Customers Close – Build a Digital Database [Video] October 31, 2016 - Posted by Dex Media Contributor to CRM/ Local Marketing Do you have an up-to-date list of your customers? Do you keep it on a spreadsheet or on customer relationship management software? If your answer is no, then know this: Big companies are coming after your…

    Dex Media- 10 readers -
  • What Is ‘Barnacle SEO?’ [Video]

    … What Is ‘Barnacle SEO?’ [Video] October 23, 2016 - Posted by Dex Media Contributor to Local Marketing/ SEO Search Google for “doctor,” “construction contractor,” or “Mexican restaurant” and you’re likely to see a directory site like Superpages.com or Healthgrades.com or a reviews site like Yelp come up ahead of any individual listings…

    Dex Mediain SEO- 11 readers -
  • Five Easy Ways to Make Holiday News

    … Looking for new and innovative ways to remind prospective and current customers about your products and services? Nothing beats a little local or online PR for generating leads and business. Increasing media visibility during the critical holiday shopping season can help your local business get its fair share of holiday-related revenues…

    Dex Media- 10 readers -
  • Local Listings Get a Real-Time Update from Brandify

    … Brandify has released an updated location-based digital marketing solution that combines the power of tech with the authority of the human brain. The enhanced listings and syndication platform, Brandify 360, which debuts today, offers instant geocoded data distribution to ensure consistency of location placement — with location name, address…

    Street Fightin Paid Search- 11 readers -
  • 7 Budget-Friendly Hotel Marketing Tips

    … As mentioned above, it is important to respond to any questions, comments, or reviews about your business. Because this activity helps share your business online, you want to keep the conversation going for as long as possible. Additionally, having positive interactions with users online will reflect well on your customer service reputation…

    E-Marketing Associatesin Social Paid Search SEO Content- 12 readers -
  • New Mobile App for Clients: Easy Account Management on the Go

    … New Mobile App for Clients: Easy Account Management on the Go October 11, 2016 - Posted by Dex Media Contributor to Advertising/ Dex Media Marketing Program/ Local Marketing/ Mobile Marketing Announcing the new Dex Media Client Mobile App–so you can run your digital marketing from anywhere, at any time. We packed a lot of sophistication…

    Dex Media- 10 readers -
  • Yext Integrates With Uber as Local On-Demand Becomes More Ubiquitous

    … digital marketing, integrating technologies came out on top, as shown below. The pieces to the on-demand integration puzzle are coming together. Like Yext, SIM Partners has integrated Uber’s API with its local site marketing platform to make a connection from a local search more seamless. At least one startup, Circulation, has been founded based…

    Street Fight- 8 readers -
  • Up Your Marketing Game at Our Denver Seminar, October 5

    … Up Your Marketing Game at Our Denver Seminar, October 5 September 27, 2016 - Posted by Dex Media Contributor to Business Matters/ Local Marketing The Dex Media Marketing Success Seminar is coming to Denver, October 5th. We’ve helped thousands of small businesses increase their customer base using online marketing. Do you want to join them…

    Dex Media- 8 readers -
  • To Win Customers, Know Their “Job to Be Done”

    … To Win Customers, Know Their “Job to Be Done” September 21, 2016 - Posted by Jeff B. Copeland to CRM/ Local Marketing Interesting article in the latest Harvard Business Review argues customers have a “job to be done” and they’ll “hire” your company to do it–if you can just figure out what the job is. To explain with a story… The four…

    Jeff B. Copeland/ Dex Media- 8 readers -
  • Got Data? How to Clean Up and Organize a Customer List

    … Got Data? How to Clean Up and Organize a Customer List September 20, 2016 - Posted by Jeff B. Copeland to Business Matters/ CRM/ Local Marketing Is this you? Got one list of customers in your email system. One list in your point-of-sale system. One in your billing system. And maybe one still on your old Rolodex. Or maybe you’re one of the 20…

    Jeff B. Copeland/ Dex Mediain How To's- 7 readers -
  • Why local search should be part of your ecommerce strategy

    … As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search…

    Search Engine Watch- 9 readers -
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