Local Marketing

    • Video Marketing – It’s Time to Get in the Game

      We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct your attention to, marketing your business using video may seem like more of a ‘nice to have’ rather than an essential component. However there are some important reasons to not overlook this medium.

      Dex Mediain Social- 19 readers -
    • Gain Exposure With Online Listing Sites

      Gain Exposure With Online Listing Sites January 23, 2017 - Posted by Quinn Coleman to Local Marketing/ SEO If you’re like most business owners today, you understand the importance of exposure on search engines like Google and Bing. Those sites, after all, are where the majority of consumers are searching for local businesses.

      Dex Mediain SEO- 17 readers -
    • Attach a Price Tag to that Happy New Customer

      Attach a Price Tag to that Happy New Customer February 14, 2017 - Posted by Lauryn Johnson to Local Marketing In a perfect world, every customer you bring in would stick around for the long haul. It’s a lot cheaper and easier to sell to someone you’ve sold to before – someone you already have a relationship with.

      Dex Media- 11 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    … this past year, I took the opportunity to dig back into my study of brands, locality, mobile and consumers. Local marketing communication has always fascinated me. The fact that consumers of discrete geographies use differing approaches based on locality, media dynamics and linguistics when shopping for products and services. For example, if you…

    Street Fight- 22 readers -
  • Effectively Manage and Engage With Your Customer Base – Our Top Resources

    … Effectively Manage and Engage With Your Customer Base – Our Top Resources January 16, 2017 - Posted by Quinn Coleman to CRM/ Local Marketing It’s an age old question of just about every business owner — once a customer has found you for the first time, how do you get them to come back again and again? After all, we all know the acquisition…

    Dex Media- 23 readers -
  • Our Top Tips to Successfully Market Your Business on Social Media in 2017

    …. As a local business owner, these shifts in our cultural dynamic can lead to a lot of uncertainty in terms of how to properly promote your business on social media, including how to build and engage with your audience effectively. We’re here to offer you our top tips on successfully marketing your business on social media in 2017. “In her recent…

    Dex Mediain Social- 18 readers -
  • Stop Being Busy and Get Productive

    … The one thing that small business owners have in common is that their to-do list keeps getting longer as the day gets shorter. This is because most people confuse being busy with being productive. Do any of these “so busy” symptoms seem familiar? You get less done despite “furious” multitasking. You are working harder and longer than ever while…

    Dex Media- 17 readers -
  • Is There an SMB Analytics Market? And If So, What Should It Measure?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, 2016 is in the books…

    Street Fight- 30 readers -
  • Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

    … of the links necessary to reach them across channels—perhaps even before they’ve anticipated their next purchase. Through complete customer identity management, true 1-to-moment marketing will also emerge in 2017. *** AI Will Become the Next Local Commerce Battleground Michael Boland, Chief analyst and VP content, BIA/Kelsey AI will become the next…

    Street Fight- 23 readers -
  • How One International Juice Company Takes Its Marketing Local

    … Natalie’s Orchid Island Juice Company, which sells fresh-squeezed juice in grocery stores, restaurants and small businesses, was founded in Florida in 1989. Over the years, the business has seen many changes, including a new facility, tremendous expansion – and changes in how it promotes its products. The clean label juice provider sells its…

    Tim Sohn/ Street Fightin How To's- 16 readers -
  • Building the Essential Digital Marketing Bundle for Local Businesses

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope you are staying…

    Street Fightin SEO EMail- 14 readers -
  • 4 Social Media Mistakes That Are Costing You Business

    … 4 Social Media Mistakes That Are Costing You Business December 9, 2016 - Posted by Hillary Fortin to Local Marketing/ Social Media Social media has made ordinary people into stars, reality show real estate moguls into presidents, and given small business a big, realtime voice. It has also ruined reputations and tarnished brands in a single…

    Dex Mediain Social- 9 readers -
  • Top Marketing Tools Every Small Business Must Have in 2017

    … Top Marketing Tools Every Small Business Must Have in 2017 December 8, 2016 - Posted by Adam Goyette to CRM/ Email Marketing/ Local Marketing/ Mobile Marketing As a small business owner, your success year after year isn’t just professional; it feels personal, too. When your business has a great year, it’s pretty sweet, and you can ride high…

    Dex Mediain EMail- 13 readers -
  • How Brands Can Get More Out of Their Brick-and-Mortar Marketing

    … in physical retail locations today. Ironically, brands invest $70 billion in local markets each year, but a significant portion often goes to waste because brands fail to work collaboratively with their local partners. It’s time for brands to wake up to this opportunity and realize the role brick-and-mortar retail plays in an omnichannel marketing…

    Street Fightin Mobile How To's- 10 readers -
  • The Top 5 Rules for Tapping into the Millennial Market

    … The Top 5 Rules for Tapping into the Millennial Market November 29, 2016 - Posted by Hillary Fortin to Local Marketing We’ve all been inundated with news and projections about millennials over the past several years. (Does the word make you cringe just a little? That’s OK.) While it might be tempting to continue on with business strategies…

    Dex Media- 11 readers -
  • Street Culture: How Placeable Employees Own the Company’s Culture

    … “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up…

    Street Fightin How To's- 9 readers -
  • Is Your Local Business Mobile Friendly Enough?

    …? As consumers volunteer more and more information about themselves on social media: age, gender, location, likes and dislikes, etc., local businesses are able to better cater to their targets. This means you have a chance to create a relevant, personal experience for prospects through ads, increasing the chances that clicks (or taps) on those ads…

    Dex Media- 15 readers -
  • Location-Based Marketing: How Your Brand Can Utilize the Trend

    … they are. Location-based marketing ties together people, places, and media. Think about where your ads are served to you – Facebook, Instagram, Safari. Coincidentally these are a few of the main apps I spend my time on whilst on my iPhone, all with enabled location services. So, imagine you’re walking through your local shopping center while you browse your…

    ROI Factor Blogin How To's- 16 readers -
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