Local Marketing

    • Prep for Small Business Saturday in 5 Easy Steps

      With Small Business Saturday® 2017 a little over a month away, local business owners everywhere are clamoring to get in on the action. What will you do to prepare for November 25, 2017? ...

      Dex Media- 12 readers -
    • Top 4 Marketing Tips to Gobble Up this Thanksgiving

      The holiday season presents small business owners with a unique set of opportunities and challenges. With Thanksgiving right around the corner, how have you prepared? Tales from Holiday Marketing Hell I on ...

      Dex Media- 10 readers -
  • Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

    … One of the most commonly overlooked marketing means for local business owners is the tried and true trade show. But truth be told, they can be one of the most effective mediums for getting the word out about your local business. Not only is it a rare channel in that it requires face-to-face interaction (compared [...] Read More... The post Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events appeared first on Thryv. …

    Dex Media- 9 readers -
  • How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

    … Should you launch a podcast? Well, the answer is likely yes, and for a variety of great reasons I will get to in a moment, but first consider these startling podcast statistics: 42 million Americans now listen to podcasts weekly – that’s 5 times the number that go to the movies. Podcast fans listen to [...] Read More... The post How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting appeared first on Thryv. …

    Dex Mediain How To's- 7 readers -
  • The holidays arrived early for local marketers

    …The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting... Please visit Search Engine Land for the full…

    Chris Sherman/ Search Engine Landin SEO- 11 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Shift in B2SMB: It’s All About Platforms

    … to manage and grow their business (i.e. lead generation, loyalty and fulfillment). There is ample evidence that the shift in B2SMB is already occurring. Preliminary Tech Adoptive Index data from the Local Search Association finds that 22% of SMBs are using marketing and ad solutions. Thirty-two percent subscribe to CRM solutions; 25% subscribe…

    Street Fightin EMail- 18 readers -
  • Is Your Local Dealership Prepared for a New Era of Car Buying?

    …, things have changed. With unlimited access to online information about every make and model out there, auto shoppers don’t even need to leave their living room to research their options. Netsertive surveyed 500 recent car buyers across the U.S. and found that auto shoppers aren’t showing up to the lot until the very last moment in their path…

    Street Fight- 13 readers -
  • 11 Must-Try Methods for Stretching Your Marketing Budget

    … Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition, it can be even more crucial in generating awareness and attracting potential leads and new customers. Budgeting for marketing is hard, because you’ve got a lot of other stuff going on. Once you do have a [...] Read More... The post 11 Must-Try Methods for Stretching Your Marketing Budget appeared first on Dex Media. …

    Dex Media- 11 readers -
  • Back-to-school Promos for Your Services Business: Don’t Get Ignored

    … Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated back-to-school promotions, leaving service-based businesses wondering how they can take advantage of the season. Sure, everyone needs new school clothes and fresh school supplies, but there are other ways consumers should…

    Dex Media- 23 readers -
  • How Your Local Business Can Compete in an Amazon.com World

    … Ever heard the term “Amazonian”? This descriptor comes from the aggressive, powerful, dominant stance of the Amazonian race of warrior women who, in my opinion, seem pretty darn cool. They’re also known for being large and in charge. Who else do we know that has a reputation for being large and in charge? Amazon. As [...] Read More... The post How Your Local Business Can Compete in an Amazon.com World appeared first on Dex Media. …

    Dex Mediain How To's- 11 readers -
  • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

    … with marketing at the local level and why the brand still sees itself as a “small” company. As an easily recognized brand with a national presence, what kinds of things does State Farm do to connect with customers in local markets? You’re talking about the power of the State Farm Insurance Companies when you talk about the State Farm brand…

    Street Fight- 24 readers -
  • Give Yourself Some Credit: The Actual Impact of Small Business Awards

    … Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own praises. But when it comes to your business, the person best qualified to boost your reputation locally is…you. So it’s time to give yourself a pat on the back and let your community know how great [...] Read More... The post…

    Dex Media- 14 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    … winter and 5% more than fall Content posted on Facebook mobile grows by 26% and video posts grow by 43% 34% of people say they watch more on their smartphones (with cooking videos topping the list) But that’s not all: Not surprisingly, people are more active (and not just athletically) throughout the summer: 48% dine out more 50% of homes…

    Street Fight- 17 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    … to identify their ideal audiences — and begin forging meaningful relationships with them. Using sophisticated location data, brands can identify fans based on their mobile devices. Whether marketers geofence stadiums to collect device IDs, look at Wi-Fi check-ins or harness beacon technology, brands can build accurate pools of consumers who attended…

    Street Fightin How To's- 17 readers -
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