Local Marketing

    • Know Your Neighbors – 4 Benefits of Business Networking

      Know Your Neighbors – 4 Benefits of Business Networking March 2, 2017 - Posted by Lauryn Johnson to Local Marketing/ Reputation Large corporations routinely hire public affairs, community relations and corporate citizenship leaders to represent their businesses locally. Why? Some will say it’s to further a big business agenda, and maybe that’s partly the case.

      Dex Media- 17 readers -
    • How to Make Your Global Brand Irresistible to a Local Audience

      It doesn’t matter how small your business is, it can still be global. For example, if you’re marketing in English, millions of people all over the world can understand you. And whether you’re based in Australia, the UK, the US, Canada, India or Singapore, you are already global. And having a well-established global business basically means having a well-established local bus ...

      Jeffbullas's Blogin How To's- 16 readers -
  • Why It’s Too Early to Go All In on Virtual Assistants

    … practical ways to help out. A new study by local digital marketing agency DAC Group aimed at mid-sized banks and credit unions accelerated my thinking on this subject. The paper does a good job of tying together existing research — although some of it is a little old — with interviews to identify core themes for delivering a seamless and consistent user…

    Street Fight- 11 readers -
  • 5 Steps to Evaluate Your Online Business Listings

    … 5 Steps to Evaluate Your Online Business Listings February 22, 2017 - Posted by Lauryn Johnson to Business Matters/ Local Marketing/ Resources Do you know where search engines are pulling your business’s information from? The most common response we get when we ask that question is, “from my website, of course!” Not so fast. If you want…

    Dex Media- 16 readers -
  • Attach a Price Tag to that Happy New Customer

    … Attach a Price Tag to that Happy New Customer February 14, 2017 - Posted by Lauryn Johnson to Local Marketing In a perfect world, every customer you bring in would stick around for the long haul. It’s a lot cheaper and easier to sell to someone you’ve sold to before – someone you already have a relationship with. The broad consensus…

    Dex Media- 11 readers -
  • Video Marketing – It’s Time to Get in the Game

    … We get it – the digital space today can sometimes feel overwhelming. With so many different channels to direct your attention to, marketing your business using video may seem like more of a ‘nice to have’ rather than an essential component. However there are some important reasons to not overlook this medium. Let’s just take a glance at some…

    Dex Mediain Social- 20 readers -
  • Gain Exposure With Online Listing Sites

    … Gain Exposure With Online Listing Sites January 23, 2017 - Posted by Quinn Coleman to Local Marketing/ SEO If you’re like most business owners today, you understand the importance of exposure on search engines like Google and Bing. Those sites, after all, are where the majority of consumers are searching for local businesses. You also may…

    Dex Mediain SEO- 20 readers -
  • Is It Time to Redefine ‘Local’ Marketing?

    … It has been exactly a year since I penned my last column. At the time I was suffering from exactly the issues facing our industry; vendor companies and marketers had simplified “local” to mean the Google Map Pack. I was simply tired of spinning what has become a commoditized approach to a monolithic product. While I sat on the sidelines this past…

    Street Fight- 22 readers -
  • Effectively Manage and Engage With Your Customer Base – Our Top Resources

    … Effectively Manage and Engage With Your Customer Base – Our Top Resources January 16, 2017 - Posted by Quinn Coleman to CRM/ Local Marketing It’s an age old question of just about every business owner — once a customer has found you for the first time, how do you get them to come back again and again? After all, we all know the acquisition…

    Dex Media- 25 readers -
  • Our Top Tips to Successfully Market Your Business on Social Media in 2017

    …. As a local business owner, these shifts in our cultural dynamic can lead to a lot of uncertainty in terms of how to properly promote your business on social media, including how to build and engage with your audience effectively. We’re here to offer you our top tips on successfully marketing your business on social media in 2017. “In her recent…

    Dex Mediain Social- 19 readers -
  • Stop Being Busy and Get Productive

    … The one thing that small business owners have in common is that their to-do list keeps getting longer as the day gets shorter. This is because most people confuse being busy with being productive. Do any of these “so busy” symptoms seem familiar? You get less done despite “furious” multitasking. You are working harder and longer than ever while…

    Dex Media- 20 readers -
  • Is There an SMB Analytics Market? And If So, What Should It Measure?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Well, Mike, 2016 is in the books…

    Street Fight- 32 readers -
  • Street Fight Staff and Friends Predict 2017’s Top Stories (Part Two)

    … of the links necessary to reach them across channels—perhaps even before they’ve anticipated their next purchase. Through complete customer identity management, true 1-to-moment marketing will also emerge in 2017. *** AI Will Become the Next Local Commerce Battleground Michael Boland, Chief analyst and VP content, BIA/Kelsey AI will become the next…

    Street Fight- 24 readers -
  • How One International Juice Company Takes Its Marketing Local

    … up with Sexton to find out what hyperlocal strategies the company is using to up its millennial marketing game. Be Authentically Local Sexton told us that it’s important to include a local strategy in the company’s mission statement and to be transparent about sourcing. If you look at the juice company’s website, part of it reads: “Locally…

    Tim Sohn/ Street Fightin How To's- 20 readers -
  • Building the Essential Digital Marketing Bundle for Local Businesses

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, hope you are staying…

    Street Fightin SEO EMail- 15 readers -
  • 4 Social Media Mistakes That Are Costing You Business

    … 4 Social Media Mistakes That Are Costing You Business December 9, 2016 - Posted by Hillary Fortin to Local Marketing/ Social Media Social media has made ordinary people into stars, reality show real estate moguls into presidents, and given small business a big, realtime voice. It has also ruined reputations and tarnished brands in a single…

    Dex Mediain Social- 10 readers -
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