Local Marketing

  • How’d it go? Looking Back at Small Business Saturday 2017

    … November 25 was Small Business Saturday, and amidst the commotion of the holidays, many are wondering exactly how it went for local business owners. How It Went According to a 2017 Small Business Saturday Consumer Insights Survey… About 43% of American adults shopped or dined “small” on the big day. This data should delight small [...] Read More... The post How’d it go? Looking Back at Small Business Saturday 2017 appeared first on Thryv. …

    Dex Media- 10 readers -
  • Facebook Local: The Launch We’ve All Been Waiting For?

    Last Friday, a launch occurred that, depending on your perspective, is either a momentous sea change in the world of local or else a rather disappointing splash through a few familiar puddles. I’m talking about Facebook’s rebranding of its Events app as Facebook Local, or Local from Facebook (the App Store calls it both).

    Damian Rollison/ Street Fight- 7 readers -
  • Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events

    … One of the most commonly overlooked marketing means for local business owners is the tried and true trade show. But truth be told, they can be one of the most effective mediums for getting the word out about your local business. Not only is it a rare channel in that it requires face-to-face interaction (compared [...] Read More... The post Trade Show Secrets: Expert Advice on Standing Out from the Crowd at Events appeared first on Thryv. …

    Dex Media- 9 readers -
  • Top 4 Marketing Tips to Gobble Up this Thanksgiving

    … The holiday season presents small business owners with a unique set of opportunities and challenges. With Thanksgiving right around the corner, how have you prepared? Tales from Holiday Marketing Hell I once coached a small business owner who wanted to get extra patrons into his restaurant over the holiday season. My suggestion was that we [...] Read More... The post Top 4 Marketing Tips to Gobble Up this Thanksgiving appeared first on Thryv. …

    Dex Media- 10 readers -
  • How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting

    … Should you launch a podcast? Well, the answer is likely yes, and for a variety of great reasons I will get to in a moment, but first consider these startling podcast statistics: 42 million Americans now listen to podcasts weekly – that’s 5 times the number that go to the movies. Podcast fans listen to [...] Read More... The post How to Launch a Podcast – The Marketing Magic behind Small Biz Podcasting appeared first on Thryv. …

    Dex Mediain How To's- 7 readers -
  • Prep for Small Business Saturday in 5 Easy Steps

    … With Small Business Saturday® 2017 a little over a month away, local business owners everywhere are clamoring to get in on the action. What will you do to prepare for November 25, 2017? Background Info If you’ve slept a few times since last year and need a quick refresher on the holiday, here it is. Small [...] Read More... The post Prep for Small Business Saturday in 5 Easy Steps appeared first on Thryv. …

    Dex Media- 12 readers -
  • The holidays arrived early for local marketers

    …The holiday season has arrived early for locally focused marketers. Consider the developments that have occurred just in the past week: Google My Business API added new features, including the ability to manage your Google Posts. Facebook announced a number of tools and partnerships supporting... Please visit Search Engine Land for the full…

    Chris Sherman/ Search Engine Landin SEO- 11 readers -
  • OneLocal: A Suite of Marketing Tools for Local Businesses

    … OneLocal is a suite of marketing tools designed for local businesses to get more customer walk-ins, referrals, and – ultimately – to grow revenue. The platform is focused on any type of regional service company, spanning the automotive, health, wellness, home services, insurance, real estate, salon, spa, or retail industries. OneLocal provides…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • The Shift in B2SMB: It’s All About Platforms

    …. DexYP, for instance, brings 700,000 SMB accounts to the table — mostly from its traditional yellow pages business. The company is now seeking to extend its presence via its THRYV platform, which includes customer management, text and email marketing, appointment scheduling and social media promotions channels. Many SMB specialists are also…

    Street Fightin EMail- 18 readers -
  • Is Your Local Dealership Prepared for a New Era of Car Buying?

    … a strong review network. Customers will be skeptical if reviews are outdated or inconsistent. Make sure your dealership is acknowledging complaints in a timely manner and consistently engaging with customers in a conversational tone. Local dealer websites were the second most popular research avenue for car shoppers (44 percent). Shoppers want clear…

    Street Fight- 13 readers -
  • 11 Must-Try Methods for Stretching Your Marketing Budget

    … Marketing is an integral part of any business’ success. And for local businesses that lack big brand name recognition, it can be even more crucial in generating awareness and attracting potential leads and new customers. Budgeting for marketing is hard, because you’ve got a lot of other stuff going on. Once you do have a [...] Read More... The post 11 Must-Try Methods for Stretching Your Marketing Budget appeared first on Dex Media. …

    Dex Media- 11 readers -
  • Back-to-school Promos for Your Services Business: Don’t Get Ignored

    … Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated back-to-school promotions, leaving service-based businesses wondering how they can take advantage of the season. Sure, everyone needs new school clothes and fresh school supplies, but there are other ways consumers should…

    Dex Media- 23 readers -
  • How Your Local Business Can Compete in an Amazon.com World

    … Ever heard the term “Amazonian”? This descriptor comes from the aggressive, powerful, dominant stance of the Amazonian race of warrior women who, in my opinion, seem pretty darn cool. They’re also known for being large and in charge. Who else do we know that has a reputation for being large and in charge? Amazon. As [...] Read More... The post How Your Local Business Can Compete in an Amazon.com World appeared first on Dex Media. …

    Dex Mediain How To's- 11 readers -
  • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

    … with marketing at the local level and why the brand still sees itself as a “small” company. As an easily recognized brand with a national presence, what kinds of things does State Farm do to connect with customers in local markets? You’re talking about the power of the State Farm Insurance Companies when you talk about the State Farm brand…

    Street Fight- 24 readers -
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