Local Marketing

    • The Shift in B2SMB: It’s All About Platforms

      Businesses selling services to SMBs — a category we call “B2SMB” — currently bring in $500 billion a year. But major changes can be anticipated as the market shifts away from media towards cloud based services, artificial intelligence, marketing automation and location marketing. This cluster of tech movements represent real opportunities to help SMBs target and engage custom ...

      Street Fightin EMail- 18 readers -
  • Back-to-school Promos for Your Services Business: Don’t Get Ignored

    … Back-to-school spending is at an all time high. For years, the biggest department stores and clothing retailers have dominated back-to-school promotions, leaving service-based businesses wondering how they can take advantage of the season. Sure, everyone needs new school clothes and fresh school supplies, but there are other ways consumers should…

    Dex Media- 23 readers -
  • Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

    … It is almost a given that consumers will need insurance coverage for many aspects of their lives, but it can still take a personal touch to get their attention at the local level. National brands regularly run campaigns across television and other media outlets that span the country. But regardless of how well-known a brand may be, the business…

    Street Fight- 24 readers -
  • Give Yourself Some Credit: The Actual Impact of Small Business Awards

    … Bragging about your business can feel awkward. That’s because most of us don’t exactly feel comfortable singing our own praises. But when it comes to your business, the person best qualified to boost your reputation locally is…you. So it’s time to give yourself a pat on the back and let your community know how great [...] Read More... The post…

    Dex Media- 14 readers -
  • Sponsored Post: As Temperatures Soar, So Should Local Marketing

    … winter and 5% more than fall Content posted on Facebook mobile grows by 26% and video posts grow by 43% 34% of people say they watch more on their smartphones (with cooking videos topping the list) But that’s not all: Not surprisingly, people are more active (and not just athletically) throughout the summer: 48% dine out more 50% of homes…

    Street Fight- 17 readers -
  • Case Study: Auto Shop Outsources Social Ad Campaigns

    … Merchant: Reliable Auto Repair Location: San Jose, California Platforms: ReachLocal, Facebook, Google, Yelp Bottom Line: Business owners that don’t have personal Facebook accounts are more likely to outsource the management of their professional social media campaigns. As social media advertising becomes more pervasive, businesses have to do…

    Stephanie Miles/ Street Fightin Facebook- 19 readers -
  • Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper

    … In 2020, which generation do you think will be the largest consumer group worldwide, according to fitch.com? While millennials have had their moment in the spotlight for sure – being studied at every step of their maturity by marketers and business owners alike – Gen Zers are the latest generation of shoppers and buyers to [...] Read More... The post Get Gen Z to Buy from You – Prepare Your Local Business for the Next-Gen Shopper appeared first on Dex Media. …

    Dex Media- 16 readers -
  • 5 Small Business Gift Cards Hacks Just in Time for Mother’s Day

    … of consumers who have never shopped with you before. Cue your chance to convert brand new clients into loyal customers. Game time. They help you compete. Large retailers have offered gift cards for years. By joining the club, you’re able to get in the game and compete for this business. Actually, you’ve got a leg up. A gift card from a local business…

    Dex Media- 18 readers -
  • 7 Birthday Marketing Ideas – Get Customers in the Door on Their Big Day

    … successful birthday marketing looks like in the average customer’s inbox. These guys truly get birthday marketing. Their birthday marketing emails feature enticing incentives, adorable copywriting and strong calls to action. GAP Omni Hotels Sephora Pretty slick, huh? We thought so too. While you may not have the same high quality design…

    Dex Media- 15 readers -
  • 5 Ways Retail Changes in the Spring – Seasonal Small Biz Tips

    … special promotions like sidewalk sales. Local businesses can also use social media to run contests that encourage online engagement or coming into the storefront. (Also see a recent blog of ours on this very topic: Dust Off Your Advertising Plan in Time for Spring.) With spring having a natural theme of renewal, local businesses can incorporate…

    Dex Media- 23 readers -
  • What will your customers do with that tax refund?

    … to The Motley Fool, that might perk you back up: Where will your customers spend that $943 (1/3 of the average $2,860 refund)? Don’t count yourself out of the race for their tax refund. Big box corporations are spending beaucoup (“buku”) bucks targeting these refund receivers. But you don’t need the heavy marketing spend to do the same in your…

    Dex Media- 16 readers -
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