Local Media

    • Jersey’s New Brunswick Today Punches Its Way to a New Model for Local News

      Does Central New Jersey’s New Brunswick Today represent the future of local news? Consider what it’s already doing: Publishing a free monthly print edition in addition to its website. Carrying editorial content in English and Spanish in both its digital and print editions to reach the large Hispanic and Latino populations of New Brunswick, which comprise 50% of the city’ ...

      Tom Grubisich/ Street Fight- 19 readers -
    • Post in the Machine: How Blockast is Taking a Shot at Local News Collection

      Were I to count the ways mainstream news outlets, hyperlocals and other hopefuls have tried to tackle the challenge of successfully covering local news for a mobile audience (which is to say… everyone), I’d need more hands. This is not to imply prior efforts have been in vain. Rather, for me, it’s evidence this nut is far from cracked.

      Street Fightin How To's- 21 readers -
    • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

      Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them: millions upon millions of unique visitors, and billions of pageviews. With such numbers, the partnerships between the newspapers and Facebook are supposed to be a “win-win.” But the results are proving to be quite different.

      Tom Grubisich/ Street Fight- 14 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … of time making sure people understand the value of local news and the value of local advertising, even while we pursue programmatic and other large national strategies. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 8 readers -
  • At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    … of the new strategy at three dailies – the San Francisco Chronicle, Houston Chronicle and San Antonio Express-News. What’s happening at those papers? We have rolled out our metered paywall at the San Francisco Chronicle and are in the process of gathering data and continually improving that experience. We believe and through data we’ll confirm…

    Tom Grubisich/ Street Fight- 25 readers -
  • TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech

    … TownNews.com serves 1,600 newspapers — big and small, daily and weekly — as well as pure-plays and other digital publications with an array of technology-focused editorial, revenue and social-media products. Wilson recently retired as CEO of TownNews (now 51% owned by Lee Enterprises) to take the role of Executive Chairman. In this Q & A, he recalls…

    Tom Grubisich/ Street Fight- 15 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    … through word of mouth. In 2017 we’ll begin major outbound sales and marketing campaigns, something we have historically been too hands-off with. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Display- 10 readers -
  • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

    … — from the businesses themselves, to mommy blogs and local sites offering “guides” to parties — but they were really just lists of places near me. I thought, of course the businesses themselves think they are great, but where is the subjective, experienced feedback from parents? How do I know which one is right for us? And finally, why isn’t there…

    Tom Grubisich/ Street Fight- 13 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … on presidential election coverage in their crucial Rust Belt region. News media associations like the Local Media Consortium should push the envelope on what they can do collectively, especially in making a seamless, front-to-back-end whole of editorial, product and engineering functions. Synergistic mergers like the one recently put together…

    Tom Grubisich/ Street Fight- 1 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 20 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    … GateHouse Media is a sprawling giant among local and community news publications. It owns 125 daily newspapers and 316 weeklies with a combined 3.3 million subscribers in over 415 markets nationwide and its 530 websites reach 35 million people. But it is determined to keep growing as the centerpiece of its holding company, the expansion-minded…

    Tom Grubisich/ Street Fight- 6 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 8 readers -
  • How the DMN’s Speakeasy Became a Major Revenue Driver in the Transition to Digital

    … worked well for all the companies involved, and looks like one way forward for newspapers who want to build or partner for an array of marketing services that can offset declines in traditional, pre-digital revenue. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. This interview has been edited for length and clarity. …

    Tom Grubisich/ Street Fight- 9 readers -
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