Local Media

  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    … If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month…

    Tom Grubisich/ Street Fight- 20 readers -
  • 30A Takes Its Local Media Success Story 5,637 Miles to Moscow

    … “Think globally, act locally,” the saying goes. But Mike Ragsdale, founder and CEO of 30A, which serves the more than 20 beach communities on the Florida Panhandle’s Gulf Coast, recently decided to turn that truism on its head and act as well as think globally. It happened at the “3D Journalism” forum in Moscow, where Ragsdale and six other…

    Tom Grubisich/ Street Fight- 16 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    … to provide a sense of a beginning and an end. Readers frequently tell me they never know if they missed something when reading on the web. Both a beginning and an end are provided by our current e-Edition, but the experience still leaves a lot to be desired. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Borrell: Too Many Local Newspapers Remain Stuck in Their Newsroom ‘Church’

    … to know what will happen to newspapers in the current competition for billions of dollars in local digital ad revenue. As the new numbers in the Borrell “Benchmarking” report show, the local drama is still unfolding. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 19 readers -
  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new…

    Tom Grubisich/ Street Fight- 16 readers -
  • Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

    … be a one-stop solution for local advertisers. Do you have any verifiable evidence that your model for community news is getting information to residents that they want and need to know? The best evidence is that our audience is large and is growing. And that we get a lot of engagement on the site and on social media. We have become the major source…

    Tom Grubisich/ Street Fight- 12 readers -
  • Comcast Rolling Out a New Local Ad Service

    … For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers. Street Fight recently spoke…

    Street Fight- 20 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    … impressive is the engagement by the community. How many Facebook “likes” does Macaroni Kid have? Macaroni Kid is a pretty unique platform. When you aggregate the “likes” of our hundreds of local Facebook pages, we have about 1 million likes across the country. After Facebook, what’s the second-strongest social medium for both StrollerTraffic…

    Tom Grubisich/ Street Fight- 13 readers -
  • What We Talk About When We Talk About ‘Fake News’

    … What We Talk About When We Talk About ‘Fake News’ April 13, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary Perhaps it takes German lawmakers to remind us that “fake news” is not defined as anything we choose it to mean. While Germany’s newly proposed social-media bill makes its way toward that country’s Parliament, here…

    Street Fight- 21 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two…

    Tom Grubisich/ Street Fight- 23 readers -
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