Local Media

  • Late-Blooming Entrepreneur Beats Community News Jinx in Metro D.C.

    … on local coverage and its weekly Gazettes were struggling. We saw an opportunity to fill a news void and to deliver a different kind of advertising for local businesses. Bethesda Magazine, our bi-monthly lifestyle magazine, carries a lot of branding advertising. With Bethesda Beat, we’re able to offer direct-response advertising. That way we can…

    Tom Grubisich/ Street Fight- 11 readers -
  • Comcast Rolling Out a New Local Ad Service

    … For local businesses looking for advertising, there’ll be a new kid in town to help this summer. Better still, ad buyers will get the help for free. The service, called Stratasphere, is a new offering from Comcast-owned Strata, which already has three decades in the business of connecting ad sellers with ad buyers. Street Fight recently spoke…

    Street Fight- 17 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    … impressive is the engagement by the community. How many Facebook “likes” does Macaroni Kid have? Macaroni Kid is a pretty unique platform. When you aggregate the “likes” of our hundreds of local Facebook pages, we have about 1 million likes across the country. After Facebook, what’s the second-strongest social medium for both StrollerTraffic…

    Tom Grubisich/ Street Fight- 13 readers -
  • What We Talk About When We Talk About ‘Fake News’

    … in the United States powerful voices have co-opted the term. Germany’s got it right — “fake news” is actually about stories written to win clicks (and potentially do harm). Losing the focus on this accurate definition to spin and political jockeying creates a challenge for the business of marketers, advertisers, and publishers. It is about malicious…

    Street Fight- 20 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two…

    Tom Grubisich/ Street Fight- 22 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    … and marketers adding coding to HTML page markup for advertising features such as “beacons” aimed at putting more users on the Holy Grail of the “customer’s journey.” To give users around the world better experiences with their omnipresent devices, Google in February 2016 launched its open-source “Accelerated Mobile Pages” (AMP) — an auspicious…

    Tom Grubisich/ Street Fightin Paid Search Google- 20 readers -
  • Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

    … to fund local journalism. That would produce about $200 million in income a year, more than 15 times the current philanthropic spending on investigative journalism — and enough for about 50 new investigative reporters in each state, or to underwrite the technology operations of most nonprofit news organizations.” And here’s Bell in her Columbia…

    Tom Grubisich/ Street Fightin Facebook- 16 readers -
  • Zuckerberg Raises the Right Questions – Local News Should Answer Them

    … newspapers are trusted four times more than Facebook as new sources (55.3% to 13.7%). Other local news sites — the pure-plays — are also trusted more than Facebook. Why don’t local newspapers and pure-plays capitalize on their relatively high trust? Why aren’t they confident enough to answer Zuckerberg’s questions themselves? They could begin by framing…

    Tom Grubisich/ Street Fightin Facebook- 14 readers -
  • Should Local News Should Open Its Heart to Emojis?

    … their Facebook pages, but engagement there often doesn’t rise above the level of “likes.” Examples of emoji packages offered by MojiLaLa, at prices that range from free to $1.99, can be found here, here and here. The company, whose goal is to become “the Netflix for stickers,” offers an unlimited amount of 12,000+ emojis, including animated, for $1.99…

    Tom Grubisich/ Street Fight- 18 readers -
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