Local Media

  • What We Talk About When We Talk About ‘Fake News’

    … What We Talk About When We Talk About ‘Fake News’ April 13, 2017 by Julie Bernard Leave a Comment Filed Under: Commentary Perhaps it takes German lawmakers to remind us that “fake news” is not defined as anything we choose it to mean. While Germany’s newly proposed social-media bill makes its way toward that country’s Parliament, here…

    Street Fight- 16 readers -
  • Google’s AMP Pages Speed Mobile, But Publisher Control Remains a Big Issue

    … and marketers adding coding to HTML page markup for advertising features such as “beacons” aimed at putting more users on the Holy Grail of the “customer’s journey.” To give users around the world better experiences with their omnipresent devices, Google in February 2016 launched its open-source “Accelerated Mobile Pages” (AMP) — an auspicious…

    Tom Grubisich/ Street Fightin Paid Search Google- 17 readers -
  • Local News Is Struggling — But Handouts From Digital Giants Aren’t the Answer

    …. First, here’s what Waldman proposes in his New York Times op-ed: “If the leaders of [Facebook, Google, Verizon and Apple] put the equivalent of just 1 percent of their profits, for five years, to the cause, local American journalism would be transformed for the next century. “That would be $4.4 billion — enough to establish a permanent endowment…

    Tom Grubisich/ Street Fightin Facebook- 16 readers -
  • Should Local News Should Open Its Heart to Emojis?

    … the spectrum of social media – all the things that Loberg says her MojiLaLa can do. Loberg says she can provide various types of minority-driven emoji packs. She does not have one related to undocumented immigrants, but could commission an artist to create one for a fee. MojiLaLa’s prices for an emoji package for a small local news operation would range…

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members…

    Tom Grubisich/ Street Fight- 21 readers -
  • Post in the Machine: How Blockast is Taking a Shot at Local News Collection

    … Were I to count the ways mainstream news outlets, hyperlocals and other hopefuls have tried to tackle the challenge of successfully covering local news for a mobile audience (which is to say… everyone), I’d need more hands. This is not to imply prior efforts have been in vain. Rather, for me, it’s evidence this nut is far from cracked…

    Street Fightin How To's- 25 readers -
  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    … Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them: millions upon millions of unique visitors, and billions of pageviews. With such numbers, the partnerships between the newspapers and Facebook are supposed to be a “win-win.” But the results are proving to be quite different. The chart below shows who…

    Tom Grubisich/ Street Fight- 22 readers -
  • At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    … of that strategy at three Hearst dailies. He also emphasizes how technology is instrumental in setting in motion user experiences that will, under the Hearst model for local news, inform, educate and entertain — and generate revenue. Let’s start with your idea of the “user experience.” What is it exactly? It is any moment that a reader engages…

    Tom Grubisich/ Street Fight- 31 readers -
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