Local Media

    • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

      Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

      Tom Grubisich/ Street Fightin Display- 8 readers -
    • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

      There are 50 million children 12 and under in the U.S., and Renee Levine of Scarsdale, NY. – the mother of two of them – sees the parents of many of those kids as the crowdsourcing future of her new website ParentNation. Levine and her husband Josh launched their hyperlocal-zoned site in September in the New York City suburbs of Westchester County, N.Y.

      Tom Grubisich/ Street Fight- 13 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … at adding some level of paywall to its free-access major breaking-news websites. (At present, there is only a charge for premium products offered by larger papers.) According to his new boss at Hearst, Esfand Pourmand, SVP of Revenue, Krishnamachari, when he was at the Times, “worked very closely with the marketing teams in defining the customer…

    Tom Grubisich/ Street Fight- 20 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    … New Media Investment Group, in a sector of the news publishing industry that appears to be coming out of a long economic swoon. To maintain its fast pace of growth, GateHouse has created a division for new ventures and appointed as its CEO a publishing executive with deep experience in marketing and sales – Peter Newton. At the same time, Newton…

    Tom Grubisich/ Street Fight- 5 readers -
  • As 10-Year Mark Approaches, West Seattle Blog Sticks to Profitable Basics

    … In December 2005, West Seattle Blog was just what the name suggested — a new blog, a “personal project,” in the words of co-founder Tracy Record, with no news or advertising. A major windstorm that struck West Seattle and King County in December 2006 changed all that, and in the nearly 10 years since, WSB has become a highly regarded inspiration…

    Tom Grubisich/ Street Fight- 7 readers -
  • New Report Identifies Enterprise Customer Types & Needs

    … New Report Identifies Enterprise Customer Types & Needs August 4, 2016 by David Card Leave a Comment Filed Under: Commentary In our National-to-Local Marketers 2016 survey, released this summer, we discovered two real pain points for enterprise marketers when it comes to local: They have a lot of headaches around integrating different…

    Street Fight- 7 readers -
  • Leader of Reuters Institute’s Bleak News Report: ‘We Can Do It’

    … I was slammed by five words in the recent “Reuters Institute Digital News Report 2016”: “Local journalism continues to decline.” But then, in a later section of the report, I discovered that both men and women in the U.S. and internationally rank local as their number one category of news. So which is it — should the publishers of community news…

    Tom Grubisich/ Street Fight- 10 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 10 readers -
  • Are Community Networks the Final Frontier for Local Publishers?

    … Are Community Networks the Final Frontier for Local Publishers? June 29, 2016 by Scott Barnett Leave a Comment Filed Under: Commentary There has been a lot of debate recently regarding whether Facebook is or isn’t a publisher. Regardless, some assert that Facebook, at a minimum, should exercise editorial control much as as a publisher would…

    Street Fightin Facebook- 12 readers -
  • How Community News Can Win Respect — And Bring in Revenue

    … celebrities out of our fans. Become your audience’s source of communal pride. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 10 readers -
  • 8 More Community Sites Climb to Michele’s List Revenue Pinnacle in 2016

    Michele’s List has added eight independent community websites to its prestigious $1 million-plus top revenue category, which had previously been monopolized by a single site — 30A along the West Florida coast. The closely watched survey of independent local news sites saw other positive trends, most of which were bootstrapped with the personal credit cards of their entrepreneurial founders.

    Tom Grubisich/ Street Fight- 8 readers -
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