Local Media

  • Smaller Newspapers Are Doing Just Fine, Thank You, New Report Finds

    … Big daily newspapers get most of the attention in the local news industry, but they include only 3% of all newspapers, daily and weekly. The other 97% – 6,851 titles – are “small-market newspapers.” Of these, 1,202 are printed daily and 5,649 are printed weekly (on their physical form). They are papers like the Herald and News in Klamath Falls…

    Tom Grubisich/ Street Fight- 9 readers -
  • Borrell Sizes Up What’s Behind Local Ad Media Choices

    … marketing tools now at anyone’s disposal, and then to sell that ability to local businesses. That’s why you see companies like McClatchy, Scripps, The New York Times, The Washington Post, GateHouse Media, Gannett, Graham Media and so many others creating these digital agencies. A number of local news providers are participating in the Facebook’s…

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

    … with these big platforms. And the reasons I’m bullish about these partnerships getting even richer is because they are mutually beneficial. They bring in audience and revenue, and let’s not discount the benefit of bringing in quality publishers and broadcasters to these platforms. Tom Grubisich (@TomGrubisich) has written “The New News” column for Street Fight since 2011. He is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Social Google Facebook- 11 readers -
  • JustPremium CEO Details Industry Campaign Against Ads That Users Hate

    …, desktop or mobile or social. JustPremium provides rich-media formats across premium publishers — meaning that viewability and brand-safety scores, as measured by Moat, are actually higher than the average website. Not all ad exchanges have low viewability scores. We’ve shown that great formats on top publishers result in high quality ad placements…

    Tom Grubisich/ Street Fight- 10 readers -
  • Patch’s Leader Says the Network Today Is Proof That Local Can Scale

    … reporters are deeply plugged into all local public agencies, like government agencies and school systems, that issue information that could affect the daily lives of people in their communities. Number two, we avail ourselves or technology and tools for social media listings and use other strategies to make sure we have the digital equivalent…

    Tom Grubisich/ Street Fight- 11 readers -
  • Time to Take a Deep Breath — Local News Isn’t Becoming ‘Extinct’

    … Margaret Sullivan, the Washington Post media columnist, typed an SOS in a recent, widely circulated piece: “It’s not exaggerating to say that all kinds of local reporting — from day-to-day city hall coverage to world-changing investigations like the one celebrated in the movie “Spotlight” — is faced with extinction.” I sent the quote to Matt…

    Tom Grubisich/ Street Fight- 15 readers -
  • What Happens If Facebook Gets Serious About Local?

    … Avalaunch Media agrees that Facebook has the potential to overtake sites like Yelp. But he thinks Facebook needs to do a better job letting its userbase connect with local businesses. “I wish there was a way to be able to follow local spots better and have them in my feed a different way and that is where — if Facebook got serious about local…

    Matt Mcgee/ Street Fightin Social Facebook- 12 readers -
  • 4 Ways to Track Traditional Local Media Using Digital

    … and out-of-home advertising. One of the main reasons that marketers and businesses still use traditional media has to do with longevity. Consumers still do it all the time—they see magazine and newspaper ads, view billboards, watch commercials on television and listen to sponsored spots on radio. This is especially true when it comes to a local…

    Mindy Weinstein/ Street Fight- 14 readers -
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