Local Media

  • The Place of Newspapers in the Local Marketing Ecosystem

    … are already winding down July. A little birdie told me you were in our nation’s capital last week presenting to an audience of local newspaper operators. I thought we might talk about some of the cross-currents those folks are facing this week while it they were still fresh in your mind. Mike: I was! I was invited to speak at the Association…

    Street Fightin EMail- 27 readers -
  • New CEO at Daily Voice Says Full-Bore Expansion Is His Mission

    … Daily Voice, which is published in 76 mostly affluent suburban communities in the tri-state area of New York, Connecticut and North New Jersey, has a new CEO who comes with strong experience in digital news publishing, especially advertising. He is Randy Kilgore, who has been senior adviser at Empirical Media, which counsels news publishers…

    Tom Grubisich/ Street Fightin Display- 21 readers -
  • How Local News Publishers Can Score With Proximity Marketing

    … delivery. If local news publishers stay current with what’s happening in proximity marketing, can it become a major new source of revenue for them? Publications can in this way become a source of meaningful dialogue with consumers without disrupting them. If publishers with their own app would like to facilitate relevant third-party campaigns…

    Tom Grubisich/ Street Fightin How To's- 18 readers -
  • Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

    … journeys, such as signing up for a subscription on a smartphone, searching for an obituary, or trying to share a story you read in the morning paper. Both through their words and their behavior, your customers clearly tell you what you can do better. You just have to listen. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 11 readers -
  • Insticator Uses Trivia to Make a Serious Case for Ad Revenue

    … If a local news publisher wants to engage its users more deeply, it wouldn’t resort to trivia, you might think. But trivia is exactly what Insticator uses to help publishers not only deepen engagement but also produce more ad click-throughs and revenue. Insticator says its quizzes and polls generate 15 billion ad impressions each month…

    Tom Grubisich/ Street Fight- 20 readers -
  • 30A Takes Its Local Media Success Story 5,637 Miles to Moscow

    … foreign news executives, including representatives of the Associated Press and CNN, were invited to the stories of the organizations to an audience of Russian journalists, media executives and PR professionals. Ragsdale and his 30A are quite the story, as this column has reported — here, here and here. Eight-year-old 30A is one of the top revenue…

    Tom Grubisich/ Street Fight- 16 readers -
  • How a Small South Texas Daily Is Building a Profitable Digital Future

    … to provide a sense of a beginning and an end. Readers frequently tell me they never know if they missed something when reading on the web. Both a beginning and an end are provided by our current e-Edition, but the experience still leaves a lot to be desired. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin How To's- 18 readers -
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