Local Media

    • Should Local News Should Open Its Heart to Emojis?

      Six billion emojis are shared every day, but few of them appear on local news sites. Sometimes they’ll be stuck on a weather report here or there, but, by and large, local news remains pretty buttoned up online about emotional values. Dana Loberg, founder and CEO of MojiLaLa, thinks emojis could help local news sites not only make better connections with their present users ...

      Tom Grubisich/ Street Fight- 17 readers -
    • How 30A’s Multiple Revenue Streams Elevate the Local Site to New Heights

      30A, the independent site that covers Santa Rosa Beach and neighboring communities along West Florida’s Gulf Coast, has done it again set a revenue record for 2016 with a big, double-digit increase over 2015. 30A’s website is just one of the 55 activities that are its brand. We recently caught up with founder and CEO Mike Ragsdale, who tells us why diversification – including ...

      Tom Grubisich/ Street Fightin How To's- 15 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members…

    Tom Grubisich/ Street Fight- 20 readers -
  • Post in the Machine: How Blockast is Taking a Shot at Local News Collection

    … into it – talk about the app and how you expect people to utilize it. The app itself is designed to be as straightforward as possible. The first time a user opens it they’ll immediately get a list of news headlines with direction and distance from their current location. The closest, most recent items are shown first. They also have the option…

    Street Fightin How To's- 25 readers -
  • Can Chat Apps Help Local Papers ‘Talk’ Their Way Out of Distress?

    … Local newspapers keep grasping for the giant numbers that Facebook dangles in front of them: millions upon millions of unique visitors, and billions of pageviews. With such numbers, the partnerships between the newspapers and Facebook are supposed to be a “win-win.” But the results are proving to be quite different. The chart below shows who…

    Tom Grubisich/ Street Fight- 16 readers -
  • At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    … of that strategy at three Hearst dailies. He also emphasizes how technology is instrumental in setting in motion user experiences that will, under the Hearst model for local news, inform, educate and entertain — and generate revenue. Let’s start with your idea of the “user experience.” What is it exactly? It is any moment that a reader engages…

    Tom Grubisich/ Street Fight- 26 readers -
  • TownNews Founder: News Sites Will ‘Perish’ Without Latest AdTech

    … In 1989, the 2,400-baud modem was state-of-the-art in transmitting digital data over balky telephone lines with their old-fashioned analog technology. In northwest Montana. veteran journalist Marc Wilson, the new owner of the weekly Bigfork Eagle, used this small black box to enter what he saw as the new era of digital publishing. In the back…

    Tom Grubisich/ Street Fight- 18 readers -
  • Broadstreet CEO: ‘Value’ in Local Publishing Is More Than Scale

    Since its launch in early 2012, the ad-service company Broadstreet has grown to 250 mostly independent local news publishers and trade publications. In this Q & A, Broadstreet founder and CEO Kenny Katzgrau talks about what he calls the “growing divide” between publishers, like local newspaper groups, who pitch advertisers with the scale of big numbers of pageviews, and ...

    Tom Grubisich/ Street Fight- 12 readers -
  • Moms and Dads Do the Crowdsourcing at New Hyperlocal Network ParentNation

    … — from the businesses themselves, to mommy blogs and local sites offering “guides” to parties — but they were really just lists of places near me. I thought, of course the businesses themselves think they are great, but where is the subjective, experienced feedback from parents? How do I know which one is right for us? And finally, why isn’t there…

    Tom Grubisich/ Street Fight- 15 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 1 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 22 readers -
  • GateHouse’s Newton: ‘We Want to Own More Local Newspapers’

    … GateHouse Media is a sprawling giant among local and community news publications. It owns 125 daily newspapers and 316 weeklies with a combined 3.3 million subscribers in over 415 markets nationwide and its 530 websites reach 35 million people. But it is determined to keep growing as the centerpiece of its holding company, the expansion-minded…

    Tom Grubisich/ Street Fight- 7 readers -
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