Local Media Consortium

  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members…

    Tom Grubisich/ Street Fight- 21 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 2 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 11 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 24 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … that depend on ads for their revenue, and chair of the committee the Local Media Consortium (LMC) set up to respond to the threat. The LMC represents more than 70 media companies that operate over 1,600 newspapers and TV stations. The digital platforms of these “legacies” generate a total of 15 billion ad impressions monthly, all of which are vulnerable…

    Tom Grubisich/ Street Fight- 18 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … publishers in the long run as the glut of garbage inventory that makes up a large percentage of the ecosystem is more appropriately valued, or devalued for that matter. One thing that I think gets lost in all the noise surrounding viewability is that premium publishers, with stringent ad fraud policies and preventative measures, have paid a hefty…

    Tom Grubisich/ Street Fight- 11 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 8 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek) The so-called local services market is exploding as investors hunt for the next batch of startups. Pro.com, a year-old company run largely by Amazon.com veterans…

    Street Fight- 9 readers -
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