Local Media Consortium

  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members…

    Tom Grubisich/ Street Fight- 23 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 3 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 15 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 26 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…

    Tom Grubisich/ Street Fight- 20 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … Viewability is an innocent-sounding term that has the entire digital media business in a lather. Ever since a 2014 Google study documented that 52 percent of ad impressions actually were not seen by users, viewability has been a front-burner issue for marketers and publishers alike. It’s easy to see why. Total media ad spending in the U.S…

    Tom Grubisich/ Street Fight- 12 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    …. The funded content is being written by freelancers who are screened by Ebyline. The service has a vetted list of 12,000 freelancers, of whom 2,000 are “Ebyline Approved,” which means, according to company CEO Bill Momary, “they have achieved a higher level of acceptance/endorsement from Ebyline.” The five-year-old firm has received two rounds of funding…

    Tom Grubisich/ Street Fightin Social Content- 9 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … veterans, said it has raised an additional $14 million from Seattle venture firms Maveron, the investment firm co-founded by Starbucks CEO Howard Schultz. Will Local Media Consortium Save Lee From Knife’s Edge? (Street Fight) Tom Grubisich: Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments and at lower…

    Street Fight- 9 readers -
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