Local Media Consortium

  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … of time making sure people understand the value of local news and the value of local advertising, even while we pursue programmatic and other large national strategies. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 20 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … on presidential election coverage in their crucial Rust Belt region. News media associations like the Local Media Consortium should push the envelope on what they can do collectively, especially in making a seamless, front-to-back-end whole of editorial, product and engineering functions. Synergistic mergers like the one recently put together…

    Tom Grubisich/ Street Fight- 1 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 11 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 22 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … that depend on ads for their revenue, and chair of the committee the Local Media Consortium (LMC) set up to respond to the threat. The LMC represents more than 70 media companies that operate over 1,600 newspapers and TV stations. The digital platforms of these “legacies” generate a total of 15 billion ad impressions monthly, all of which are vulnerable…

    Tom Grubisich/ Street Fight- 16 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … the results of that commitment in the feedback we get from the buy side, as well as their growing demand for our inventory. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 11 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 7 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution, Google Ventures, and Redpoint Ventures. Ebay Teams Up With Autobutler To Launch A Car Repair Quote Comparison…

    Street Fight- 8 readers -
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