Local Media Consortium

  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … of time making sure people understand the value of local news and the value of local advertising, even while we pursue programmatic and other large national strategies. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 20 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … content in which readers invest their time and ultimately their money. Election coverage of the type we saw in the Philadelphia Inquirer is a case in point. Depth trumps fluff, pun intended.” The year-old entrepreneurial Billy Penn founded by digital news pioneer Jim Brady was not to be outdone by its long-established media rivals in Philadelphia…

    Tom Grubisich/ Street Fight- 1 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 11 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 22 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…

    Tom Grubisich/ Street Fight- 16 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 10 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    …. The funded content is being written by freelancers who are screened by Ebyline. The service has a vetted list of 12,000 freelancers, of whom 2,000 are “Ebyline Approved,” which means, according to company CEO Bill Momary, “they have achieved a higher level of acceptance/endorsement from Ebyline.” The five-year-old firm has received two rounds of funding…

    Tom Grubisich/ Street Fightin Social Content- 7 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … at providing consumers with easy ways to quickly find and book local housecleaners and home services providers are heating up, with frontrunners like Handy and Homejoy enjoying major investments from well-known venture firms like Revolution, Google Ventures, and Redpoint Ventures. Ebay Teams Up With Autobutler To Launch A Car Repair Quote Comparison…

    Street Fight- 7 readers -
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