Local Media Consortium

  • Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

    … with these big platforms. And the reasons I’m bullish about these partnerships getting even richer is because they are mutually beneficial. They bring in audience and revenue, and let’s not discount the benefit of bringing in quality publishers and broadcasters to these platforms. Tom Grubisich (@TomGrubisich) has written “The New News” column for Street Fight since 2011. He is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Social Google Facebook- 11 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … of time making sure people understand the value of local news and the value of local advertising, even while we pursue programmatic and other large national strategies. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 24 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 3 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … measure the news media — particularly local — from the perspective of what it was rather than what it is becoming. The business model for local news was easy when there was one newspaper and three television stations in a market, and there was no internet, no mobile, no social media. It’s more challenging today (putting it mildly), but new business…

    Tom Grubisich/ Street Fight- 15 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 26 readers -