Local Media Consortium

  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … The Local Media Consortium is making major strategic changes and more are on the way as the group seeks to strengthen the revenue power of its members, who represent a big chunk of the embattled digital local news industry. In its earliest days, the Consortium, which was founded in September 2013, heavily promoted the reach of its 50 members…

    Tom Grubisich/ Street Fight- 21 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … content in which readers invest their time and ultimately their money. Election coverage of the type we saw in the Philadelphia Inquirer is a case in point. Depth trumps fluff, pun intended.” The year-old entrepreneurial Billy Penn founded by digital news pioneer Jim Brady was not to be outdone by its long-established media rivals in Philadelphia…

    Tom Grubisich/ Street Fight- 1 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 11 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 24 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…

    Tom Grubisich/ Street Fight- 17 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 11 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 8 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology Bezos-Backed Pro.com Raises Another $14 Million to Help Renovate Your Home (Businessweek) The so-called local services market is exploding as investors hunt for the next batch of startups. Pro.com, a year-old company run largely by Amazon.com…

    Street Fight- 8 readers -