Local Media Consortium

  • Local Media Consortium Not About to Retreat From Its Google and Facebook Ties

    … with these big platforms. And the reasons I’m bullish about these partnerships getting even richer is because they are mutually beneficial. They bring in audience and revenue, and let’s not discount the benefit of bringing in quality publishers and broadcasters to these platforms. Tom Grubisich (@TomGrubisich) has written “The New News” column for Street Fight since 2011. He is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fightin Social Google Facebook- 11 readers -
  • Local Media Consortium Signs 6 Revenue Partners, Adds More TV Stations

    … of time making sure people understand the value of local news and the value of local advertising, even while we pursue programmatic and other large national strategies. Tom Grubisich (@TomGrubisich) writes “The New News” column for Street Fight. He is editorial director of hyperlocal news network Local America, and is also working on a book about the history, present, and future of Charleston, S.C. …

    Tom Grubisich/ Street Fight- 24 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … content in which readers invest their time and ultimately their money. Election coverage of the type we saw in the Philadelphia Inquirer is a case in point. Depth trumps fluff, pun intended.” The year-old entrepreneurial Billy Penn founded by digital news pioneer Jim Brady was not to be outdone by its long-established media rivals in Philadelphia…

    Tom Grubisich/ Street Fight- 3 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 15 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … of the new ones from comScore? I think both numbers show opportunity. If a local user visits three local media sites, the LMC can help an advertiser reach that user on all sites with one buy in our Exchange. Where do you go from the November number of 133 million UVs? That count – comScore’s first for the Consortium – is extremely high, but not all…

    Tom Grubisich/ Street Fight- 26 readers -