Local Media Consortium

  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … measure the news media — particularly local — from the perspective of what it was rather than what it is becoming. The business model for local news was easy when there was one newspaper and three television stations in a market, and there was no internet, no mobile, no social media. It’s more challenging today (putting it mildly), but new business…

    Tom Grubisich/ Street Fight- 8 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 18 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … When Apple disclosed in September that its new iOS 9 operating system (OS) would accept ad-blocking apps, Ben Ilfeld, co-author of a widely publicized analysis by 10up Inc., said revenue loss projections should “set off publishers’ alarm bells.” He added: “Include desktop ad blocking…and the overall picture might be far worse, even in the short…

    Tom Grubisich/ Street Fight- 13 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 5 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … interest, and has cut expenses by $285 million. But with Lee mostly likely having wrung out all cost cutting, the pressure is on it to keep increasing digital ad revenues — not just the volume of the increase but its rates. Uber Open to ‘Debate’ With European Regulators Over Ride-Sharing Rules (Wall Street Journal) A senior executive of ride-sharing…

    Street Fight- 5 readers -
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