Local Media Consortium

    • Will the New Political Landscape Reinvigorate Local News?

      Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.

      Tom Grubisich/ Street Fight -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 10 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 19 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … term.” To see how publishers have been affected initially and what they’re doing to protect their ad revenue, I went to Thomas Sly, who occupies two roles that bring him face-to-face with ad blocking. He is vice president of digital revenue at E. W. Scripps Co., whose 33 TV stations across the country all have desktop and mobile platforms…

    Tom Grubisich/ Street Fight- 14 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 6 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … analytics insights that were previously not available in the other apps. Skyhook Plays the Beacon Game, Building Context Into Its Wi-fi Geo-Location Platform (GigaOm) Skyhook Wireless has built one of the world’s largest databases of Wi-Fi access points, creating a geo-location network that can home in on Wi-Fi signals to pinpoint your smartphone…

    Street Fight- 6 readers -
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