Local Media Consortium

  • Will the New Political Landscape Reinvigorate Local News?

    …. Is this a realistic assessment? I asked Brady. His answer: “Absolutely. I think the election revealed the disconnect between the media and much of the country, and one way to make sure that doesn’t happen again is to find ways to increase the number of local voices doing original reporting.” Covering how controversial and multi-layered issues play out among…

    Tom Grubisich/ Street Fight- 1 readers -
  • LMC Chief: Local News Pessimists Are Missing the Big Innovations

    … Is the outlook for local digital news as gloomy as a spate of recent reports indicates? Or are the forecasters looking in the rear-view mirror? I took this issue recently to Rusty Coats, who is executive director of the digitally focused Local Media Consortium. The LMC’s 75 local media companies include newspapers, broadcasters and “pureplays…

    Tom Grubisich/ Street Fight- 10 readers -
  • Local Media Consortium Touts New comScore-Validated Reach

    … The 75 newspaper groups and broadcasters that comprise the Local Media Consortium have always pitched advertisers that their “premium” content pulled in big numbers of readers. But LMC’s stats on unique visitors to its members’ 1,600 digital platforms were produced by a crazy quilt of measurements from individual publishers. The result…

    Tom Grubisich/ Street Fight- 21 readers -
  • Local Newspapers on Ad Blockers: ‘We’re Not Hemorrhaging Revenue’

    … term.” To see how publishers have been affected initially and what they’re doing to protect their ad revenue, I went to Thomas Sly, who occupies two roles that bring him face-to-face with ad blocking. He is vice president of digital revenue at E. W. Scripps Co., whose 33 TV stations across the country all have desktop and mobile platforms…

    Tom Grubisich/ Street Fight- 14 readers -
  • Local Papers Unload on Viewability Bad Actors and ‘Garbage Inventory’

    … billions of ad impressions monthly, putting these publishers right in the middle of the issue. To find out how they’re responding, I spoke with Tobias Bennett, a former McClatchy ad executive who is the advertising expert at the Local Media Consortium (LMC). The LMC represents close to 70 newspapers and other publishers whose more than 1,650 platforms…

    Tom Grubisich/ Street Fight- 9 readers -
  • ‘Legacy’ Publishers Make Big Move Into Content Marketing

    … Local newspapers and TV broadcasters are making a major innovative leap into the digital space that they hope will bring them big bucks from sponsor-funded content. The 55 newspaper and broadcast publishers who comprise the Local Media Consortium are partnering with the freelance resource company Ebyline to create paid content where a business…

    Tom Grubisich/ Street Fightin Social Content- 6 readers -
  • Street Fight Daily: Pro.com Raises Another $14M, Uber Talks to Regulators

    … veterans, said it has raised an additional $14 million from Seattle venture firms Maveron, the investment firm co-founded by Starbucks CEO Howard Schultz. Will Local Media Consortium Save Lee From Knife’s Edge? (Street Fight) Tom Grubisich: Lee Enterprises is meeting its Chapter 11 debt obligations, recently stretched out debt payments and at lower…

    Street Fight- 6 readers -
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