Local Merchant

  • 5 Platforms for Cross-Promotions Between Local Businesses

    … 5 Platforms for Cross-Promotions Between Local Businesses April 6, 2016 by Stephanie Miles Leave a Comment Filed Under: Features In tightknit communities around the country, small business owners are considered local influencers, and their opinions matter to the consumers who shop at their stores. Rather than go it alone with their local…

    Stephanie Miles/ Street Fightin Social- 16 readers -
  • Case Study: Bakery Takes Digital Approach to Local Marketing

    … via Facebook, Google Adwords, and Yelp,” she says. “Yelp ads are the lion’s share of our budget.” Like many local merchants, Zidell has seen the number of customers finding her business through Yelp climbed over the years. She ultimately decided to take the leap into paid advertising on the platform as a way to ensure that her bakery was being…

    Stephanie Miles/ Street Fight- 24 readers -