Local Merchant

  • 5 Platforms for Cross-Promotions Between Local Businesses

    … marketing campaigns, some of these merchants are finding success by partnering with peers in their communities and implementing new cross-promotional marketing strategies. Eighty-five percent of business executives say strategic partnerships are vital to business growth, according to the business-to-business matching platform Powerlinx. However…

    Stephanie Miles/ Street Fightin Social- 9 readers -
  • Case Study: Bakery Takes Digital Approach to Local Marketing

    … via Facebook, Google Adwords, and Yelp,” she says. “Yelp ads are the lion’s share of our budget.” Like many local merchants, Zidell has seen the number of customers finding her business through Yelp climbed over the years. She ultimately decided to take the leap into paid advertising on the platform as a way to ensure that her bakery was being…

    Stephanie Miles/ Street Fight- 18 readers -