Local Merchant Report

  • Report: Matching Up with Local Merchants’ Marketing Objectives

    … Street Fight’s analysis of local merchant surveys show that SMBs are spending more money on digital marketing — particularly social media and email — because they find those channels most effective. However, based on their self-professed marketing and advertising objectives, there appears to be some missing links between new customer acquisition…

    Street Fightin Social- 12 readers -
  • New Street Fight Report: Selling to Local Merchants

    … New Street Fight Report: Selling to Local Merchants August 3, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s latest report on local merchants, Strategies for Selling Marketing & Technology Services, posted today. It’s a companion piece to our annual survey of local small and medium-sized businesses, that focuses…

    Street Fightin Paid Search EMail- 18 readers -
  • Comparing Enterprise and SMB Attitudes on Local Tech

    Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple. According to recent surveys, both types of marketers are shifting budgets to digital — particular ...

    Street Fight- 16 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have…

    Street Fight- 23 readers -
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