Local Merchant Report

    • New Street Fight Report: Selling to Local Merchants

      New Street Fight Report: Selling to Local Merchants August 3, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s latest report on local merchants, Strategies for Selling Marketing & Technology Services, posted today. It’s a companion piece to our annual survey of local small and medium-sized businesses, that focuses on vendor strategies for sellin ...

      Street Fightin Paid Search EMail- 16 readers -
  • Comparing Enterprise and SMB Attitudes on Local Tech

    Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple. According to recent surveys, both types of marketers are shifting budgets to digital — particular ...

    Street Fight- 16 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have…

    Street Fight- 22 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 25 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    …. And here’s the market reality: This is startups, pundits, and tech megastars talking among themselves. Don’t get me wrong. The conversation has to start somewhere. But it’s going to take a little while for this string to play out in the connected local economy. Even as mobile disrupts search, most marketers and merchants can’t expect to get their own app…

    Street Fightin Google Facebook Twitter- 25 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Fight’s The Local Merchant 2015 report found, but there is a long list of basic channels and tactics that come first. There are many larger issues at play in the apps vs. browser debate, some technology- and user experience-related, others linked to competing visions of digital giants (Apple, Google, et al). But for local merchants, the debate…

    Street Fight- 15 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … their questions or concerns addressed. The first contact should be by email, with the bare minimum of information. Follow-ups should be geared to learning client nuances. David Card is Street Fight’s director of research. Click here to purchase a copy of the Street Fight Insights report How to Pitch Local Merchant Services. …

    Street Fight- 10 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … merchants in our large-scale Local Merchant report, the merchants themselves said that SEO, website/ecommerce, and social media were trouble spots. The absence of mobile marketing on that list indicated that, though interest was there, few were actually investing in implementations. As for their own biggest challenges, the early-respondent executives…

    Street Fightin SEO Mobile- 12 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 16 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … What Questions Do You Have About the State of Local Marketing? June 24, 2015 by The Editors Leave a Comment Filed Under: News Sign up for a webinar on the latest trends in digital marketing from The Local Merchant Report, Tuesday, June 30th. Earlier this month we released the third edition of The Local Merchant Report. With expert analysis…

    Street Fightin Mobile- 10 readers -
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