Local Merchant Report

  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … plan to increase their efforts. So what’s the problem? Earlier, I outlined some potential mismatches between SMB marketer expectations and what social media is really good for. My Street Fight colleague Stephanie Miles went into more detail, with seven key insights that marketing suppliers can pass along to small business customers. At the same…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … 2015 report, including local merchants’ marketing adoption, as illustrated below. Granted, the survey respondents were very small businesses, and they are aggressively using digital marketing like search and social media. But just getting mobile on their radar screen will take some doing, even as would-be suppliers rate it as their biggest…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … and the variegated ways consumers navigate that landscape. Doing so does a particular disservice to the local business owner, adding more confusion where more clarity is needed. From our executive survey, we have a window into the technology, marketing and logistical challenges involved in making the connected local economy more connected. We’ve also seen…

    Street Fight- 12 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … and hold their attention, suppliers should take into account the following: Email is the preferred initial medium, but business owners told us they don’t want information overload. Unsurprisingly, it comes down to dollars and cents — costs even before ROI. Ultimately though, survey respondents said they appreciated a vendor that can put all…

    Street Fight- 9 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … merchants in our large-scale Local Merchant report, the merchants themselves said that SEO, website/ecommerce, and social media were trouble spots. The absence of mobile marketing on that list indicated that, though interest was there, few were actually investing in implementations. As for their own biggest challenges, the early-respondent executives…

    Street Fightin SEO Mobile- 11 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 15 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … Report: Local Merchants Embrace Digital, but Need Plenty of Help June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools. They deem them more effective than traditional channels — yet most…

    Street Fightin Mobile- 11 readers -
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