Local Merchant Report

    • Social Media Gets the Local Spending Growth, Partly by Default

      Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

      Street Fightin Social Display EMail- 10 readers -
  • Report: Matching Up with Local Merchants’ Marketing Objectives

    … traditional media to digital marketing tactics and a growing sophistication in how they use them. We also saw this year, as detailed in Street Fight’s 2017 Local Merchant Report, a pattern of spending momentum, i.e., the more a local merchant spent on marketing, the more likely he was to say he would increase his budget. As that pattern held true…

    Street Fightin Social- 12 readers -
  • New Street Fight Report: Selling to Local Merchants

    … New Street Fight Report: Selling to Local Merchants August 3, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s latest report on local merchants, Strategies for Selling Marketing & Technology Services, posted today. It’s a companion piece to our annual survey of local small and medium-sized businesses, that focuses…

    Street Fightin Paid Search EMail- 18 readers -
  • Comparing Enterprise and SMB Attitudes on Local Tech

    … executive surveys. Street Fight’s Local Merchant Report 2017 is the first, based on a survey of 250 small and medium-sized businesses with physical stores. And I’m in the midst of the analysis of our just-completed 2017 Enterprise Local survey of 250 big brands and retailers that do local marketing in support of their branches, franchises, and resellers…

    Street Fightin Paid Search Mobile EMail- 16 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have…

    Street Fight- 23 readers -