Local Merchant Report

  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 16 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    …. And here’s the market reality: This is startups, pundits, and tech megastars talking among themselves. Don’t get me wrong. The conversation has to start somewhere. But it’s going to take a little while for this string to play out in the connected local economy. Even as mobile disrupts search, most marketers and merchants can’t expect to get their own app…

    Street Fightin Google Facebook Twitter- 14 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … and the variegated ways consumers navigate that landscape. Doing so does a particular disservice to the local business owner, adding more confusion where more clarity is needed. From our executive survey, we have a window into the technology, marketing and logistical challenges involved in making the connected local economy more connected. We’ve also seen…

    Street Fight- 11 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … the nuances and differing objectives and priorities of retailers, local service providers, restaurants, and business services. Suppliers need to build products and services to suit these market conditions, then streamline them plus simplify their selling. Street Fight Insights teamed up with Thrive Analytics to survey 500+ small business owners in the U.S…

    Street Fight- 8 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … infrastructure that powers the connected local economy is soon to be obsolete, and the coming upgrade cycle presents the opportunity to connect some critical dots. Local merchants and their suppliers should be exploring how to better understand the relationship between marketing and commerce and where to gain efficiencies by linking back- and front…

    Street Fightin SEO Mobile- 10 readers -
  • Report: What Local Merchants Are Missing With Social Media

    Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been disappointing.

    Street Fight- 15 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … aren’t measuring the effectiveness of their marketing efforts well, opening the door for suppliers. To that end, Street Fight Insights teamed up with Thrive Analytics to survey 500+ small business owners in the U.S. to better understand their usage of and attitudes toward digital marketing and e-commerce. Suppliers of marketing technology…

    Street Fightin Mobile- 10 readers -
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