Local Merchant Report

  • State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey

    State of Hyperlocal 2018: Very Early Returns From Street Fight’s Annual Survey December 18, 2017 by David Card Leave a Comment Filed Under: Commentary When we did our State of Hyperlocal analysis in 2017, the Street Fight community of companies selling local marketing and commerce technology and services said their customers were boosting their spending in social media, mobile, and local sit.

    Street Fight- 13 readers -
  • Social Media Gets the Local Spending Growth, Partly by Default

    Social media marketing remains the biggest target for increased spending, both by small local merchants and enterprise marketers supporting their local branches and distributors, according to Street Fight survey analysis. It is widely used, and deemed effective, particularly by SMBs. But when you dig deeper, it looks like most local marketers are using social media as substitu ...

    Street Fight- 10 readers -
  • Report: Matching Up with Local Merchants’ Marketing Objectives

    … traditional media to digital marketing tactics and a growing sophistication in how they use them. We also saw this year, as detailed in Street Fight’s 2017 Local Merchant Report, a pattern of spending momentum, i.e., the more a local merchant spent on marketing, the more likely he was to say he would increase his budget. As that pattern held true…

    Street Fightin Social- 12 readers -
  • New Street Fight Report: Selling to Local Merchants

    … New Street Fight Report: Selling to Local Merchants August 3, 2017 by David Card Leave a Comment Filed Under: Commentary Street Fight’s latest report on local merchants, Strategies for Selling Marketing & Technology Services, posted today. It’s a companion piece to our annual survey of local small and medium-sized businesses, that focuses…

    Street Fightin Paid Search EMail- 18 readers -
  • Comparing Enterprise and SMB Attitudes on Local Tech

    … Selling hyperlocal marketing technologies and services to both multi-store brands and local merchants might seem to be the best way for a would-be provider to reach scale. When you boil it down, they’re trying to achieve the same objectives, right? Of course, it’s not that simple. According to recent surveys, both types of marketers are shifting…

    Street Fightin Paid Search Mobile EMail- 16 readers -
  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … providers face challenges in funding and sufficient runway, gaining a direct line from insights on the report to their business is invaluable. So for the first time, we’re offering time with the report’s author, Street Fight director of research, David Card, to discuss the report’s findings directly. Card is a fixture in the research community, with a background that includes IDC, Forrester, Jupiter and Gigaom. Click here to sign up, and get the report for free. …

    Street Fight- 23 readers -