Local Merchant Report

  • Local Merchant Report Analyst Offers Office Hours for the First Time

    … Local Merchant Report Analyst Offers Office Hours for the First Time May 1, 2017 by Laura Rich Leave a Comment Filed Under: Street Fight Insights For most companies in the local marketing technology sector, local merchants are the backbone of the industry, the massive potential and promise of the disruptive, transformative solutions that have…

    Street Fight- 22 readers -
  • Report: Getting the Most out of Hyperlocal Social Media Marketing

    … Report: Getting the Most out of Hyperlocal Social Media Marketing October 7, 2015 by David Card Leave a Comment Filed Under: Features, Street Fight Insights, The Local Merchant Facebook continues to build out its marketing and advertising products for small businesses, and local merchants tell us they love social media. But there still…

    Street Fightin Social Facebook- 25 readers -
  • Connecting the Local-Mobile Economy, One Step at a Time

    … on a majority of users’ home screens. Plus, this dialog is way over the heads of the small merchants who drive a significant part of local commerce. The challenges of selling innovative technologies to local small businesses is a recurring Street Fight theme. This webinar summarizes many of the issues revealed by our survey-driven Local Merchant…

    Street Fightin Google Facebook Twitter- 24 readers -
  • Editor’s Take: The Apps vs. Browser Debate Is a Distraction

    … Fight’s The Local Merchant 2015 report found, but there is a long list of basic channels and tactics that come first. There are many larger issues at play in the apps vs. browser debate, some technology- and user experience-related, others linked to competing visions of digital giants (Apple, Google, et al). But for local merchants, the debate…

    Street Fight- 15 readers -
  • Report: Breaking into the Inbox with Successful Pitches to Local Merchants

    … their questions or concerns addressed. The first contact should be by email, with the bare minimum of information. Follow-ups should be geared to learning client nuances. David Card is Street Fight’s director of research. Click here to purchase a copy of the Street Fight Insights report How to Pitch Local Merchant Services. …

    Street Fight- 10 readers -
  • Executive Survey: What’s Hot or Not in the Connected Local Economy

    … merchants in our large-scale Local Merchant report, the merchants themselves said that SEO, website/ecommerce, and social media were trouble spots. The absence of mobile marketing on that list indicated that, though interest was there, few were actually investing in implementations. As for their own biggest challenges, the early-respondent executives…

    Street Fightin SEO Mobile- 11 readers -
  • Report: What Local Merchants Are Missing With Social Media

    … Report: What Local Merchants Are Missing With Social Media June 29, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Two-thirds of small local businesses are using social media for marketing. Yet despite this broad adoption, and an overall good perception of digital marketing effectiveness, results with social have been…

    Street Fightin Social- 16 readers -
  • What Questions Do You Have About the State of Local Marketing?

    … in measuring ROI quickly and effectively. Q: Is mobile really catching on among SMBs? A: While only 22% of SMBs have made the leap and adopted mobile advertising platforms, those who have are jumping in with both feet allocating nearly ¼ of their marketing budget to mobile out of the gate. This insight makes mobile an interesting area for service providers…

    Street Fightin Mobile- 10 readers -
  • Report: Local Merchants Embrace Digital, but Need Plenty of Help

    … Report: Local Merchants Embrace Digital, but Need Plenty of Help June 18, 2015 by David Card Leave a Comment Filed Under: The Local Merchant Local merchants have embraced an ever-widening range of digital marketing tactics, from mobile targeting to online scheduling tools. They deem them more effective than traditional channels — yet most…

    Street Fightin Mobile- 11 readers -
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