Local Merchants

  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    … to meeting the needs of local merchants with brick-and-mortar stores. “[Local business owners] are looking for the most cost effective way to get people into their store. That is to say they are trying to find a way to connect with their particular demographic,” he says. “The biggest marketing challenge, as a business owner, is to get customers through…

    Stephanie Miles/ Street Fight- 17 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … be exaggerations or inaccuracies, but in the heat of a bad customer experience, those can happen. If something is a complete lie it should be dealt with by addressing the lie, reporting it to the hosting site, and in extreme cases, taking legal action.” (Adi Bittan, OwnerListens) 4. Act quickly “Ideally, you respond in real-time while the consumer…

    Stephanie Miles/ Street Fightin Social How To's- 10 readers -
  • 6 Click-to-Text Tools for Local Businesses

    … on the website widget to text message the business. Instaply gives merchants the option to setup auto messages, and they can generate insights about what consumers are looking for by tracking the messages they receive. They can also integrate Instaply’s “TaaS” (text-as-a-service) with their existing mobile apps. 2. Zipwhip: Sending and receiving texts from…

    Stephanie Miles/ Street Fight- 21 readers -
  • Case Study: Swedish Salad Chain Boosts Impressions with Local Facebook Pages

    … forward, Westbergen would like to see more syncing and development between social media platforms. He’ll continue using third-party location marketing platforms to streamline digital marketing tasks, as well. “Working with professionals who [understand] this thing is probably the biggest lesson I received,” he says. “Before we fought without success, now we toil less and get better results.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. Save …

    Stephanie Miles/ Street Fightin Social- 14 readers -
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