Local Merchants

  • How Should SMBs Respond to Complaints on Social Media?

    … Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues…

    Stephanie Miles/ Street Fightin Social How To's- 11 readers -
  • 6 Click-to-Text Tools for Local Businesses

    … 6 Click-to-Text Tools for Local Businesses September 14, 2016 by Stephanie Miles Leave a Comment Filed Under: Features For years, click-to-call buttons have been touted as the key to turning mobile searchers into paying customers. But as millennials grow to become one of the most potent demographics for businesses — spending a collective $600…

    Stephanie Miles/ Street Fight- 21 readers -
  • Case Study: Swedish Salad Chain Boosts Impressions with Local Facebook Pages

    … forward, Westbergen would like to see more syncing and development between social media platforms. He’ll continue using third-party location marketing platforms to streamline digital marketing tasks, as well. “Working with professionals who [understand] this thing is probably the biggest lesson I received,” he says. “Before we fought without success, now we toil less and get better results.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. Save …

    Stephanie Miles/ Street Fightin Social- 14 readers -
  • Case Study: Virginia Retail Chain Shifts Print Ad Budget to Social Channels

    … Stand, an organization that promotes independently owned businesses, Glover says marketing a business is a 24/7 job that never stops. “From the way we train our sales associates to the way we brand our shipping boxes to the way we merchandise our stores,” she says, “marketing touches every aspect of our business.” Stephanie Miles is a senior editor at Street Fight. Click here to read more Street Fight case studies. …

    Stephanie Miles/ Street Fightin Facebook- 12 readers -
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