Local Merchants

  • Podcasting Won’t Replace Local Radio Soon

    … that put audio advertising in perspective. Local marketers — whether multi-location brands or local merchants — should take note. The IAB, working with PwC and sponsored by a handful of podcasting networks and related services, projects that the top 20 podcast companies will generate $220 million in revenue this year, up impressively from $119 million…

    Street Fight- 23 readers -
  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    … Merchant: Nutrishop Location: San Francisco, California Platforms: Pointy, Lightspeed POS, MailChimp, Instagram, Facebook Bottom Line: Brick-and-mortar businesses can use digital marketing tools to give their products an online presence without actually selling through their websites. Brick-and-mortar retailers are clamoring to take…

    Stephanie Miles/ Street Fight- 19 readers -
  • Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

    … Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season. November and December…

    Stephanie Miles/ Street Fight- 28 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • 6 Click-to-Text Tools for Local Businesses

    … 6 Click-to-Text Tools for Local Businesses September 14, 2016 by Stephanie Miles Leave a Comment Filed Under: Features For years, click-to-call buttons have been touted as the key to turning mobile searchers into paying customers. But as millennials grow to become one of the most potent demographics for businesses — spending a collective $600…

    Stephanie Miles/ Street Fight- 21 readers -
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