Local Merchants

    • Podcasting Won’t Replace Local Radio Soon

      Last month, Apple made a half-hearted podcast analytics announcement right as the Interactive Advertising Bureau released its first podcast revenue forecast. As a local advertising medium, podcasting shows promise, but it has a very long way to go. BIA/Kelsey’s U.S. local ad revenue forecast debuted last week with some local radio numbers that put audio advertising in perspective.

      Street Fight- 14 readers -
  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    … to meeting the needs of local merchants with brick-and-mortar stores. “[Local business owners] are looking for the most cost effective way to get people into their store. That is to say they are trying to find a way to connect with their particular demographic,” he says. “The biggest marketing challenge, as a business owner, is to get customers through…

    Stephanie Miles/ Street Fight- 18 readers -
  • Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

    … Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season. November and December…

    Stephanie Miles/ Street Fight- 28 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … with statements like ‘We are grateful for having customers like you and are grateful we were able to resolve your issue.’” (Hulya Aksu, ListenPort) 2. Be succinct “Generally, a good rule of thumb for responding to reviews is to keep it simple. If a reviewer leaves a long review, trying to match it will take up a lot of time, and they’re less…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • 6 Click-to-Text Tools for Local Businesses

    … 6 Click-to-Text Tools for Local Businesses September 14, 2016 by Stephanie Miles Leave a Comment Filed Under: Features For years, click-to-call buttons have been touted as the key to turning mobile searchers into paying customers. But as millennials grow to become one of the most potent demographics for businesses — spending a collective $600…

    Stephanie Miles/ Street Fight- 21 readers -
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