Local Merchants

    • Case Study: Audiologist Offloads Management of Digital Campaigns

      Merchant: Audiology First Location: Columbia, Maryland Platforms: Facebook, Google, ReachLocal Bottom Line: Business owners who already feel stretched thin are more likely find success in hyperlocal marketing when they offload the day-to-day management of their campaigns to an outside agency. Audiologists go through years of training to receive their doctoral degrees and b ...

      Stephanie Miles/ Street Fightin Google Facebook- 23 readers -
  • Podcasting Won’t Replace Local Radio Soon

    … are definitely in the game, and their cross-channel capabilities could help with discovery and with marketing campaigns. The Dallas Morning News has a handful of titles, with lots of local sports. The Houston Chronicle has a barbecue show; McClatchy has a few politics, sports, and culture shows scattered across its regional papers. Plenty of life left…

    Street Fight- 23 readers -
  • Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

    … to meeting the needs of local merchants with brick-and-mortar stores. “[Local business owners] are looking for the most cost effective way to get people into their store. That is to say they are trying to find a way to connect with their particular demographic,” he says. “The biggest marketing challenge, as a business owner, is to get customers through…

    Stephanie Miles/ Street Fight- 19 readers -
  • Case Study: Restaurant Group Uses Spend Data to Analyze Customer Base

    … Merchant: Good Food Guys Location: San Francisco, California Platforms: Thanx, Chartio Bottom Line: Customer data analysis and consumer research can help restaurants hone in on the most effective digital marketing strategies. Retailers weren’t alone in their quest to capitalize on the frenetic holiday shopping season. November and December…

    Stephanie Miles/ Street Fight- 28 readers -
  • How Should SMBs Respond to Complaints on Social Media?

    … Wooden suggestion boxes that were once commonplace on local business countertops have largely been replaced with public forums like Yelp and Facebook, where customers can air their grievances in a very public way. According to a recent survey by Sprout Social, social media is now the first place consumers turn when they have issues…

    Stephanie Miles/ Street Fightin Social How To's- 12 readers -
  • 6 Click-to-Text Tools for Local Businesses

    … 6 Click-to-Text Tools for Local Businesses September 14, 2016 by Stephanie Miles Leave a Comment Filed Under: Features For years, click-to-call buttons have been touted as the key to turning mobile searchers into paying customers. But as millennials grow to become one of the most potent demographics for businesses — spending a collective $600…

    Stephanie Miles/ Street Fight- 21 readers -
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