Local News

    • Off-page PR: everything you need to know about changes to the local press

      The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response to adverts too.

      Search Engine Watch- 8 readers -
    • Will the New Political Landscape Reinvigorate Local News?

      Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.

      Tom Grubisich/ Street Fight -
  • How will the Local Source tag affect SEO?

    … Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local…

    Adam Stetzer/ Search Engine Watch- 10 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … through franchising, we have not yet been able to clone me, but I’m optimistic. How far do you see TAPinto.net expanding? Could you go national? TAPinto has proven itself to be a scalable, sustainable local journalism model. At the same time, there is a significant void in local news coverage in thousands of towns throughout the country. TAPinto can…

    Tom Grubisich/ Street Fight- 9 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    … was plainly evident. In terms of helping local businesses compete, part of the effort involves improving their results by connecting them to larger ecommerce value chains, both in their communities and beyond. On-demand models are one source of innovation — witness companies like Urgent.ly, Pager, Doorman, and GoButler — and undoubtedly will play a part…

    Street Fightin Mobile- 11 readers -
  • Street Fight Daily: How Surge Pricing Could Affect Retail, Walgreens’ Mobile Approach

    … at a Time (Street Fight) David Card: Hyperlocal, mobile, on-demand contextual commerce enabled by buy buttons within mobile apps — that’s the new string of buzzwords making the rounds at industry conferences. It’s going to take a while for this to play out in the connected local economy. A key reason is that even as mobile disrupts search, most…

    Street Fightin Mobile How To's- 11 readers -
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