Local News

    • After Fits and Starts, Collaborative News Is Finally Making Headlines

      For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new and productive partnering are happening seemingly everywhere.

      Tom Grubisich/ Street Fight- 13 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two…

    Tom Grubisich/ Street Fight- 22 readers -
  • Top News Stories and Trends in Local Business 3/27

    … Who’s got the time anymore to troll news sites for the latest trends and news in local business news? Well, we do. We tracked down the top local news from this month, so you don’t have to. The Latest and Greatest Local Business News Wells Fargo Survey: Small Business Optimism Surges to Pre-Recession Levels (Fuel Marketer News) Each quarter…

    Dex Media- 29 readers -
  • Facebook Journalism Project: A Complete Guide

    … and a cover image or video to package together in a set of Instant Articles. People on the latest version of our iOS and Android applications will be eligible to see these posts in News Feed and on publishers’ pages in the coming weeks. We’re in the very early stages of developing this feature and understanding which use cases it could enable for our…

    David Cohen/ AllTwitterin Social Facebook- 29 readers -
  • Off-page PR: everything you need to know about changes to the local press

    … The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response…

    Search Engine Watch- 10 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 3 readers -
  • How will the Local Source tag affect SEO?

    … Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local…

    Adam Stetzer/ Search Engine Watch- 15 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … it largely through self-financing. Answering questions, too, is Shapiro’s New York franchisee, Brett Freeman, founder and publisher of Halston Media. Scale has been the big challenge for community news. It’s hard to do it and achieve editorial quality without homogenizing the news. How does your franchising model work at scale? Mike Shapiro…

    Tom Grubisich/ Street Fight- 13 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    …. The transition to the digital economy generally has been cruel to local media companies. Print continues its downward spiral, a process accelerating at the local level as publishing corporations pull their coverage back to the regional level. Yet, the struggle to save local news is not doomed, as a recent Street Fight article put it. Rather…

    Street Fightin Mobile- 14 readers -
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