Local News

  • Time to Take a Deep Breath — Local News Isn’t Becoming ‘Extinct’

    … are driving many local news consumers – especially the ones advertisers especially want to reach – to ad blockers. Local newspapers are also struggling with their Facebook relationships, where their content makes the giant distribution platform billions of dollars in profits but delivers revenue crumbs to the publishers. Facebook’s new Local News…

    Tom Grubisich/ Street Fight- 15 readers -
  • Can the New Scroll Subscription Service Help Embattled Local Publishers?

    … regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try or even need to answer that hard question. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer. Scroll’s subscribers would get ad-free editorial content from…

    Tom Grubisich/ Street Fight- 14 readers -
  • Will Local News Providers Make Virtual Reality an Actual Strategy?

    … As “chief instigator” of the new “Media-Nxt” report, entrepreneur and academic Sean Branagan is brimming with enthusiasm about what new technologies can do to inject life into local news that’s so often missing. Yet before completing his over-the-horizon peek in this space last week, Branagan flashed a surprising yellow caution light, saying…

    Tom Grubisich/ Street Fight- 15 readers -
  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … projects, as well as exclusive daily stories.” Collaboration is central to The Lens’ news strategy. I put these questions to The Lens Publisher and CEO Steve Beatty: Much of the collaboration to date has been on a larger scale, between local and national even international news organizations. Can it work just locally? Local news partnerships can…

    Tom Grubisich/ Street Fight- 17 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two…

    Tom Grubisich/ Street Fight- 24 readers -
  • Top News Stories and Trends in Local Business 3/27

    … Who’s got the time anymore to troll news sites for the latest trends and news in local business news? Well, we do. We tracked down the top local news from this month, so you don’t have to. The Latest and Greatest Local Business News Wells Fargo Survey: Small Business Optimism Surges to Pre-Recession Levels (Fuel Marketer News) Each quarter…

    Dex Media- 36 readers -
  • Facebook Journalism Project: A Complete Guide

    … products, learning from journalists about ways we can be a better partner and working with publishers and educators on how we can equip people with the knowledge they need to be informed readers in the digital age. Simo wrote that collaborative development of news products will include new storytelling formats, a greater emphasis on local news…

    David Cohen/ AllTwitterin Social Facebook- 38 readers -
  • Off-page PR: everything you need to know about changes to the local press

    … The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response…

    Search Engine Watch- 14 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 3 readers -
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