Local News

  • After Fits and Starts, Collaborative News Is Finally Making Headlines

    … For years, there’s been a lot of earnest talk about digital news sites collaborating to produce editorial content that had more value for users — and to help the collaborators make their often-precarious operations sustainable. But the talk produced as many fits as starts. That’s changing, and for the better. Numerous examples of new…

    Tom Grubisich/ Street Fight- 16 readers -
  • Macaroni Kid Pushes Stroller Into Big and Site-Packed Local Parent Space

    … impressive is the engagement by the community. How many Facebook “likes” does Macaroni Kid have? Macaroni Kid is a pretty unique platform. When you aggregate the “likes” of our hundreds of local Facebook pages, we have about 1 million likes across the country. After Facebook, what’s the second-strongest social medium for both StrollerTraffic…

    Tom Grubisich/ Street Fight- 13 readers -
  • LifeStream’s Personalized News Empowers Users, Protects Their Privacy

    … What if users could be served up local and other news and an array of additional information that was exactly tailored to their interests, covering hundreds of categories? What if the super-detailed profiles making such personalization possible didn’t wind up in unprotected “cookie” files on the Web to be picked over by zealous marketers? Two…

    Tom Grubisich/ Street Fight- 23 readers -
  • Top News Stories and Trends in Local Business 3/27

    … Who’s got the time anymore to troll news sites for the latest trends and news in local business news? Well, we do. We tracked down the top local news from this month, so you don’t have to. The Latest and Greatest Local Business News Wells Fargo Survey: Small Business Optimism Surges to Pre-Recession Levels (Fuel Marketer News) Each quarter…

    Dex Media- 32 readers -
  • Facebook Journalism Project: A Complete Guide

    … Facebook’s efforts to bolster its relationships with media and news organizations and journalists continued with Wednesday’s introduction of the Facebook Journalism Project. Director of product Fidji Simo introduced Facebook Journalism Project in a Newsroom post, saying that the initiative has three objectives: collaborative development…

    David Cohen/ AllTwitterin Social Facebook- 36 readers -
  • Off-page PR: everything you need to know about changes to the local press

    … The regional press still carries great importance. Wrongly maligned in some quarters, the stats almost speak for themselves. The 1,000 local newspapers and 1,700 associated websites across the UK attract a whopping 97 million users every month. Studies show that regional news outlets are the most trusted and attract the most effective response…

    Search Engine Watch- 11 readers -
  • Will the New Political Landscape Reinvigorate Local News?

    … Keystroke by keystroke, local news is reinventing itself to find the path to digital success. It’s not happening consistently or everywhere, but the spirit of innovation, with validating rewards in audience and revenue, can be found at sites in communities across America. (See links in the note at end of this column.) A real test of this new…

    Tom Grubisich/ Street Fight- 3 readers -
  • How will the Local Source tag affect SEO?

    … Google has an established reputation for guiding internet users towards sources with the most accurate and relevant information on the web. In order to elevate its Google News feature to meet this standard, Google launched its newest component, the Local Source tag, on Monday, May 9. The Local Source tag highlights the original sources of local…

    Adam Stetzer/ Search Engine Watch- 18 readers -
  • Franchises Make Scale Profitable for TAPinto.net’s Three-State Network

    … TAPinto.net has taken its New Jersey-centered franchise model for community news to adjacent and competitive Westchester and Putnam Counties in New York State’s heavily suburban Lower Hudson Valley. In this Q&A, founder and CEO Mike Shapiro explains how he’s been able to scale his seven-year-old community network through franchising, and do…

    Tom Grubisich/ Street Fight- 13 readers -
  • #SFSNYC Recap: 5 Key Takeaways from This Year’s Summit

    …. The transition to the digital economy generally has been cruel to local media companies. Print continues its downward spiral, a process accelerating at the local level as publishing corporations pull their coverage back to the regional level. Yet, the struggle to save local news is not doomed, as a recent Street Fight article put it. Rather…

    Street Fightin Mobile- 14 readers -
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