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10 February 2017 | Asad Imam Local SEO A-Z #3: The new face of Local SEO Local SEO is becoming increasingly more competitive. Previously, Google displayed seven businesses in the “Local Pack” but this is now reduced to only three listings. This aimed to improve user experience, especially on mobile.
… on organic or on AdWords? Mary: Well, I have been a really big proponent for years and years about working on both sides of that equation, not ignoring organic, but working on that simultaneously with working on the local search side of things. I think there are a lot of agencies out there who were just riding local -- local ranking factors…
… local is an area where I would maybe tweak my resources slightly in that direction, given that the number of pack results has decreased by a couple and that organic listings still seem to be getting at least a healthy share of clicks, if not the majority of them. So I think that would probably be my take-away as, okay there's fewer pack results…