Local Ppc

  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 17 readers -
  • Why Local Marketing is Scarier than Osama bin Laden

    Lately, I’ve been working more and more with local clients (thanks to this one blog post about lean startup dentist that went viral). Some of them are what you’d consider the upper echelon in terms of income potential & educational achievements: dentists, dermatologists, plastic surgeons, etc etc. One of them has so many initials (ex. John Smith, MD, MA, Ph.

    Taewoo Kim/ ShoeMoney- 29 readers -
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