Local Ppc

  • Executing a Successful Local PPC Strategy

    … current and historical location data, which can limit ad impression volume. That 2nd point is a little known fact which many people don’t know about. We’ve tested this at Portent and, while we don’t have definitive proof from Google that this is how it works, we’ve consistently seen between 10%-15% more overall ad impressions when using radius…

    Ryan Moothart/ Portent, Incin Paid Search- 8 readers -
  • Why Local Marketing is Scarier than Osama bin Laden

    …, and all that other offline stuff? Dr.X: Same. We stopped those. Don’t work. Me: I see… …. and you’re getting 1 new patient ever other day from the campaigns I made for you. Dr.X: Yeah, but this is the web. Shouldn’t i be getting like 100 a day? Me: Let me give you an analogy. Local marketing is like going to the gym. Better it’s like a rat…

    Taewoo Kim/ ShoeMoneyin SEO- 19 readers -
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