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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Groupon’s New Apple Watch App Alerts You to Nearby Deals, Lets You Buy From Your Wrist (TechCrunch) Unlike with Groupon’s mobile application, whose home screen features deals in your general area – like a city or metro region – the new Watch app instead focuses on those offers that are in close pro.
… with an undifferentiated product and realize that the fragmentation that worked so well for you when you were small has the opposite effect when you are big. [Full Disclosure: A few years ago I did SEO consulting for Local.com.] Andrew Shotland is proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy. …