- Our Blog
… Hopefully by now you know how important it is to not only have local reviews posted for your business, but to incorporate those reviews into your overall marketing and advertising plan. According to WordStream, “79% of consumers trust online reviews as much as personal recommendations, 85% of consumers say that they read online reviews for local…
… Established brands wishing to jump-start their local brand awareness have a multitude of local marketing tactics and resources at their disposal. At UpCity, our local SEO solution relies heavily on local citations and optimization, and for good reason: to connect with the customers you want walking through your door, you need to be there when…
Here's a question for all you search marketers out there: given the option, would you prefer to optimize a site that sells products, or services? Personally, I find product-based websites far easier to optimize than service-based sites due to their generally clearer site architecture, access to photos and videos, and the ability to incentivize content creation through influencer marketing and .