Local Search

    • What Is the Essential Digital Marketing Bundle for Local Businesses?

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, feels to me like it’s been a weird month with the late e ...

      Street Fight- 9 readers -
    • How Should SMBs Track ROI From Local Search?

      Local search has become the single most popular form of online marketing for small and mid-size businesses in the U.S. But ask many of those business owners how their local search efforts are going, and they’ll have no real idea. Although 75% of SMBs polled in a recent survey by the digital agency RevLocal said they are invested in local search — which includes SEO and PPC — ...

      Stephanie Miles/ Street Fightin Paid Search How To's- 8 readers -
  • Five most interesting search news stories of the week

    … upgrades to its Structured Data Testing Tool, Search Console and AMP Testing Tool to help developers build and test their new card functionality. Bing launches new carousel of Black Friday flyers Not to be outdone, Google’s main rival in search has also been making improvements to its own carousel-style feature: the Black Friday flyers carousel…

    Search Engine Watch- 8 readers -
  • Just How Big a Deal Are Voice Search and Chatbots for Local?

    … Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical…

    Street Fightin Paid Search How To's- 8 readers -
  • Why Local Search Is Even More Important in the Age of Ad Blocking

    … space in search results, even when they’re number one for organic search results, enabling them to benefit from the best of both worlds. So the question is: How do you rank highly without incurring high costs and without investing so much time and labour into organic search? The answer: local search Local search is optimization tied to a place…

    Street Fight- 11 readers -
  • #SFSNYC: Soleo Announces Version 2.0 of Local Search API

    … With more people using smart phones than ever before, the ability for search engines to handle natural language and understand the intent of the user has never been greater. In 2015, voice search went from zero to 10% of all search volume. Soleo announced the launch of its latest version of the Local Search API at Street Fight Summit 2016…

    Street Fight- 11 readers -
  • The Increasing Impact of Reviews and Google+ (?!) on Local SEO

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Great to see you in Bend a couple…

    Street Fightin Social SEO Google- 15 readers -
  • As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites

    … There are some very interesting trends taking place in digital marketing that will significantly change the digital presence landscape starting with the most fundamental of digital marketing tools: the website. Anyone paying attention to the adtech space knows that search modalities are evolving, and companies able to exploit those changes…

    Street Fight- 10 readers -
  • Why Brands Need to Master Prompted Search

    … that occurs when major events happen. When a business launches a new product, or, say, the latest Harry Potter adaptation hits the market, retailers are often challenged to update their location pages in a timely manner to show the availability of the product for consumers who rely on local search to find what they want nearby. Ensuring that you are found…

    Street Fight- 8 readers -
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