Local Search

  • The Increasing Impact of Reviews and Google+ (?!) on Local SEO

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Great to see you in Bend a couple…

    Street Fightin Social SEO Google- 2 readers -
  • How Location Data Influences Consumer Buying Decisions

    The inconsistencies might seem minor, but slight differences in the way a merchant’s business information is listed on search engines and directories are enough to turn off potential customers, according to new research from YP. The local marketing solutions provider teamed up with Thrive Analytics and the Local Search Association to survey more than 5,000 U.S.

    Stephanie Miles/ Street Fight- 5 readers -
  • As Voice Search Gains Importance, So Does Schema Mark-up for SMB Sites

    … There are some very interesting trends taking place in digital marketing that will significantly change the digital presence landscape starting with the most fundamental of digital marketing tools: the website. Anyone paying attention to the adtech space knows that search modalities are evolving, and companies able to exploit those changes…

    Street Fight- 8 readers -
  • Why Brands Need to Master Prompted Search

    … are adapting a brick-and-mortar form of prompted search marketing. Prompted search is an important form of location marketing that businesses need to understand to be agile and relevant. Prompted search is a term I’ve coined to describe what happens when an event, such as the start of the football season, triggers a search for a brand or product…

    Street Fight- 7 readers -
  • Why local search should be part of your ecommerce strategy

    … As local marketing becomes more important, it’s time to focus on local search strategy in order to beat your competition. David Whatley, Founder & Managing Director of MiShop.local delivered an interesting presentation at BrightonSEO on the difference between global and local marketing and how a physical presence can help local search…

    Search Engine Watch- 8 readers -
  • Why Data Attributes Power the Long Tail of Local Search

    … As I discussed in a recent Street Fight column, attributes consist of descriptive data elements that set your business apart from your competitors, such as whether your business offers free parking. Attributes are variable (i.e. not all businesses offer free parking), and they provide specific context about a location that influences consumers…

    Street Fight- 4 readers -
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