Local Search

    • The Current State of Google Maps — Fake News, Fake Reviews

      In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send us an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Mike, this month it seems like what’s old is new.

      Street Fightin SEO Google- 14 readers -
    • Charting Google’s Shifting Priorities in the New Local Search Survey

      For nearly ten years, the Local Search Ranking Factors report, created by David Mihm, has been recognized as the authoritative source of tactics that cause local businesses to rank highly in Google local results. Rather than attempting a statistical study or some other empirical method, Mihm decided to survey local SEO experts in order to garner feedback about which tactics w ...

      Damian Rollison/ Street Fightin SEO- 24 readers -
  • Taming the local search beast in a post-Possum and Fred world

    … It’s estimated that 46 percent of all searches performed on Google have a local intent, and the Map Pack appears for 93 percent of these. In September 2016 Google unveiled a new local search algorithm, dubbed Possum, and it pretty much went unnoticed in comparison to the real-time Penguin update released in the same month. In short, Possum made…

    Search Engine Watch- 13 readers -
  • Video Deep Dive: Small business and email marketing tips

    Mike Blumenthal and Beth Kahlich take a Deep Dive into small business email marketing. In this episode, Mike and Beth discuss some of the biggest issues confronting small businesses with email marketing, the biggest mistakes small business owners make in email marketing and more. This is our Deep Dive Into Local from May 8th, 2017.

    Mike Blumenthal/ Local University- 13 readers -
  • Making Your Content Locally Relevant

    … For businesses with multiple locations or large brands with dozens (or more!) distribution points, it can seem daunting to create content that’s specific to each and every geographic region you serve. While it may be a lot of work, it’s well worth the effort. Content that is locally relevant: Sends signals to improve your [...] The post Making Your Content Locally Relevant appeared first on Search Engine People Blog. …

    Search Engine People Blogin Content- 11 readers -
  • Video: Last Week in Local May 22, 2017

    … U blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments…

    Mike Blumenthal/ Local Universityin SEO- 11 readers -
  • SMB Content Marketing: Avoid the Backward Approach

    … Is your approach to SMB content marketing backwards? Whether a business is local or not, content drives the bulk of digital marketing. Google rewards quality websites, which transcends into relevant and authoritative content. A successful content marketing campaign involves topics that resonate with the intended audience, creates buzz on social…

    Mindy Weinstein/ Street Fightin Social Content Google- 12 readers -
  • Video Deep Dive: Review Spamming

    …, "I've been howling at Skynet." Hopefully, somebody will notice my howls. Mary: And again, if you have any suggestions about how we can kind of as a local search community do something about this, please leave comments on this. Mike: All right, with that, I will say goodbye and have a great vacation. We'll talk to you when we get back. Mary: Thanks, Mike. …

    Mike Blumenthal/ Local Universityin SEO- 13 readers -
  • Video: Last Week in Local May 15th, 2017

    … U blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments…

    Mike Blumenthal/ Local Universityin SEO- 15 readers -
  • Bing Revamps Hotel Search Results With New Carousel

    … Bing has revamped the user interface of its hotel search results with a new carousel at the top of the page. The carousel lets you scroll through various options based on your query. As you can see in the screenshot, the information is being pulled from TripAdvisor. Although clicking on one of the results does not bring you to the TripAdvisor…

    Matt Southern/ Search Engine Journal- 16 readers -
  • Video: Last Week in Local May 8th, 2017

    … blog. It will be published every Monday and will include discussions about the events in the last week -- strategic and tactical -- that affect Local SEO & marketing. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if you would like to be on one or the other of our segments…

    Mike Blumenthal/ Local Universityin SEO- 12 readers -
  • What Local Businesses Must Know About Local Search – Right Now!

    … Whether a local business is a stand-alone, single location or part of a massive national or global brand, it shares a common goal with every other business. Every local business wants to be findable in search and therefore visible to the public – those consumers trying to solve a problem or fulfill a need as [...] The post What Local Businesses Must Know About Local Search – Right Now! appeared first on Search Engine People Blog. …

    Bernadette Coleman/ Search Engine People Blog- 14 readers -
  • How To Do Local SEO Keyword Research

    … Whilst so much SEO strategies are often focused on ranking sites for competitive keywords relating to their service or product offering, there is often a hugely overlooked ROI in local SEO. Despite relatively lower search volumes, local searches often carry a lot more intent and can deliver traffic to your site that is far [...] The post How To Do Local SEO Keyword Research appeared first on Search Engine People Blog. …

    Joe Cox/ Search Engine People Blogin SEO How To's- 17 readers -
  • May Updates to The Expert’s Guide to Local SEO – What’s New?

    … May Updates to The Expert's Guide to Local SEO has been sent to subscribers! What's New? This month's updates are pretty extensive, so buy your guide & subscribe to updates today to keep on top of this ever changing landscape. An updated strategy is a strong strategy! Photo spam in GMB: How do I see what photos users have uploaded to my…

    Carrie Hill/ Local Universityin SEO- 15 readers -
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