Local Search

  • Video: Last Week in Local March 27th, 2017

    … resolve the business will be able to appeal (one assumes with human intervention) those cases that are less clear. Here's hoping! Facebook tests an enhanced local search and discovery feature offering business suggestions Facebook users are now able to surface recommendations of nearby places – like “dinner nearby” or “bars nearby,” for example…

    Mike Blumenthal/ Local University- 11 readers -
  • Voice Bots Have One Big Problem: Human Behavior

    … I love you. What are the best shampoos to fight hair loss? When does the next season of Girls begin? Find local spas with a male masseur. What is the average weight of a 5’7” woman? Please make a dinner reservation for our anniversary. Find the nearest divorce lawyer. My boss is an imbecile. I hate you. Imagine saying these things aloud…

    Street Fight- 16 readers -
  • YP’s Rowe: Hybrid Print/Digital Offerings Can Reinforce Value

    … stabilized. The company currently counts roughly 62 million monthly unique users between digital and print on a monthly basis — with 72% uniquely digital, 12% uniquely print, and 16% using both. In a speech at Borrell Associates’ recent Local Online Advertising Conference in New York a few weeks ago, YP’s CEO Jared Rowe, talked about where YP saw…

    David Hirschman/ Street Fight- 13 readers -
  • Video: Last Week in Local March 13th, 2017

    …. If you are interested in sponsoring this weekly show also please let us know. Let us know what you think. Welcome to Last Week in Local! Mary’s links: The 2017 Local SEO Forecast: 10 Predictions According to Mozzers Local Search Predictions from Mozzers MarketingBitz | Webinars Local Search association has some free webinars that you might find…

    Mike Blumenthal/ Local University- 12 readers -
  • Google’s Pragmatic Approach to the Truth, and Its Pitfalls

    … on subjects ranging from education to the environment to the very nature of our democracy. But this column isn’t about that. It’s about ethics and pragmatism and Google and, eventually, some implications for local search. The question I’m contemplating comes down to this: if enough people believe something, should Google consider it to be true? I’m…

    Damian Rollison/ Street Fightin Google- 11 readers -
  • What is the Impact of Online Consumer Reviews on Your Business?

    … We recently met with a fantastic company, Viral Launch, who work with businesses selling products via Amazon. By working on both optimizing a product page and incorporating strategies to collect reviews from customers, they’re able to increase the visibility of your products in internal product searches… ultimately increasing sales exponentially…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • 5 Questions to Ask Your Search Engine Optimization Consultant

    … a significant volume of your organic search traffic and ranking because they pushed you into a terrible strategy, they should be willing to refund a portion of their efforts. And if they get you penalized by a search engine by their actions, they should be willing to refund your investment. You’re going to need it. In short, you should be skeptical…

    Douglas Karr/ Marketing Technology Blog- 23 readers -
  • Video Deep Dive: Google My Business into 2017

    … Deep Dive Into Local series from Dec. 19, 2016. In our Deep Dive series, we take a closer look at one thing in local that caught our attention and deserves a longer discussion. If you have a special topic you would like us to discuss for the Deep Dive in Local, please reach out to us. If you would like to be on one or the other of our segments…

    Mike Blumenthal/ Local Universityin Google- 17 readers -
  • The psychology of search intent: Converting moments that matter

    … signify this search intent typically ask questions like “what did the president talk about today”, “what’s the phone number to the chamber of commerce”, and “how much money does a data analyst make?” “I want to go.” These are location-based searches that signal an intent to travel to a location whether that be international, regional, local…

    Jim Yu/ Search Engine Watch- 12 readers -
Get the top posts daily into your mailbox!
More from around the web