Local Search

    • Street Fight’s 10 Most Popular Stories From 2016

      Street Fight’s 10 Most Popular Stories From 2016 December 30, 2016 by The Editors Leave a Comment Filed Under: Features In the local space, 2016 brought both consolidation and renewal. Major players like Yodle, ReachLocal and Constant Contact were acquired, while other companies experimented with innovations in bots and AI, VR/AR and a new generation of voice search.

      Street Fightin Affiliate EMail- 32 readers -
    • New AIs Offer Surprisingly Traditional Results for Local

      Bold predictions make good copy. I’m as guilty as the next person; asked for predictions about local search in 2017, for Street Fight and elsewhere, I found myself channeling the zeitgeist and suggesting that with the advent of voice search, we’d see an inevitable trend toward specific queries with specific answers, and thus the death of the ten blue links of search and all th ...

      Damian Rollison/ Street Fight- 15 readers -
  • Five most interesting search marketing news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. And a happy 2017 to all of our Search Engine Watch readers! This week, we’ve got a health-conscious New Year’s update from Bing, a new AI-powered search engine which is transforming scientific research, and a look at why the fake…

    Search Engine Watchin SEO- 14 readers -
  • Finding Success as a Digital Agency, DAC Group Expands Deeper Into Europe

    … with unique local landing pages that Google indexed and then we learned how to put media specifically on a search and behind those local landing pages. And that has driven tremendous results for our clients — taking them tenfold increases in conversion rates. The main thing they’re looking for is a phone call or a form-fill into the store or the service…

    David Hirschman/ Street Fight- 29 readers -
  • What Is the Essential Digital Marketing Bundle for Local Businesses?

    … In this regular Street Fight feature, local marketing gurus David Mihm and Mike Blumenthal kick around some of the biggest ideas affecting the local search ecosystem and the broader industry. Send an email or leave a comment if you have specific topics that you’d like them to touch on in future columns! David: Hey Mike, feels to me like it’s…

    Street Fight- 11 readers -
  • Five most interesting search news stories of the week

    … Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. Whether you’re taking a break from Black Friday shopping mania, recovering from a post-Thanksgiving food coma, or just getting on with your normal working day because you’re in one of those boring countries that doesn’t celebrate…

    Search Engine Watch- 10 readers -
  • How Should SMBs Track ROI From Local Search?

    … as their brand of choice. Anything related to local search has to do with the traffic you see on your own site and looking at sources to identify search and drill-in from there. More importantly, it’s about conversions. SMBs should be looking at this with closest intent, mobile search, GMB, and searches inside Google.” (Cynthia Sener, Rio SEO) 3…

    Stephanie Miles/ Street Fightin Paid Search How To's- 9 readers -
  • Just How Big a Deal Are Voice Search and Chatbots for Local?

    … Just How Big a Deal Are Voice Search and Chatbots for Local? November 7, 2016 by David Card Leave a Comment Filed Under: Commentary Two weeks ago at Street Fight Summit, we raised a little controversy around the degree of hype versus disruptiveness of voice search to the hyperlocal economy. Street Fight believes voice search is a critical…

    Street Fightin Paid Search How To's- 8 readers -
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