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We all know by now that mobile has had a tremendous impact on our lives as consumers and as marketers. What we are still getting our collective heads around is what this change means for us as marketers. Consumers have different expectations of the information they want when they search for “running shoes” at 9am from their desktop at work, versus “running shoes” at 6pm on th ...
…. And so much more. Another big change was what Google described as “the next generation” of local search ads. So what exactly are these new Google maps ads? What’s changing? Here are answer to the top 10 questions you’re asking (or should be asking!) about the new Google Maps local search ads. 1. How are Local Search Ads on Google Maps changing…