Local Search Association

  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … First-party data, third-party data, big data, smart data: Whatever the type, data is a core principle of digital marketing today. Yet when it comes to local, big data has not penetrated very deeply into marketing, particularly where the sales process is concerned. The efforts of local marketing vendors and media sellers have remained fairly…

    Greg Sterling/ Street Fightin SEO EMail- 12 readers -