Local Search Association

  • Better Use of Data Could Dramatically Alter Local Digital Sales

    … “old school” when it comes to small business (SMB) advertiser acquisition. All of that is about to change with the appearance of multiple companies trying to put data at the center of the way digital marketing is presented and sold to local businesses. Old-School Sales Tactics Sales tactics targeting SMBs have generally fallen into four buckets…

    Greg Sterling/ Street Fightin SEO EMail- 11 readers -