Local Search Column

  • Why entities may power the future of location-based data

    …Businesses with physical locations need to strengthen their entities, says Columnist Adam Dorfman -- doing so helps Google track customers and strengthen your findability. The post Why entities may power the future of location-based data appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Adam Dorfman/ Search Engine Landin SEO- 9 readers -
  • Google Questions and Answers: Everything you need to know

    …Looking to take advantage of this new Google My Business feature? Columnist Joy Hawkins explains how to get started with Google Q&A. The post Google Questions and Answers: Everything you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO Google- 8 readers -
  • Negative reviews from ex-employees are finally against Google’s guidelines

    …Google recently updated its review policies to clarify that reviews left by former employees are considered to be in violation of its guidelines. Columnist Joy Hawkins explains that this was (unfortunately) necessary. The post Negative reviews from ex-employees are finally against Google’s... Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 13 readers -
  • Mind your business: Our top local search columns of 2017

    …Search Engine Land's most widely read local search columns from 2017 covered a wide range of topics, from algorithm updates and new Google My Business features to Facebook's local search capabilities. The post Mind your business: Our top local search columns of 2017 appeared first on Search Engine... Please visit Search Engine Land for the full article. …

    Search Engine Land- 13 readers -
  • 3 inconsistencies in Yelp’s review solicitation crackdown

    …Yelp has taken a hard line against review solicitation, but columnist Brian Patterson believes the company may be taking it too far. The post 3 inconsistencies in Yelp’s review solicitation crackdown appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 9 readers -
  • 5 local search tactics your competitors probably aren’t using

    …When you and your competitors are all adhering to local SEO best practices, how can you differentiate your business from the rest? Columnist Sherry Bonelli has some ideas. The post 5 local search tactics your competitors probably aren’t using appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 12 readers -
  • Top 10 local search insights of 2017

    …From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017. The post Top 10 local search insights of 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Wesley Young/ Search Engine Landin SEO- 13 readers -
  • Where to go next with your Google My Business listing

    …So, you've set up your Google My Business listing but still aren't seeing results. What's the next step? Columnist Brian Smith lays out some suggestions to further optimize your listing for better local search visibility. The post Where to go next with your Google My Business listing appeared... Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO Google- 11 readers -
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