Local Search Column

    • Essential voice search strategies for 2017

      There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.

      Search Engine Landin SEO- 20 readers -
    • Local SEO is about so much more than tools

      Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations with clients or near-clients, and this one’s no diffe.

      Greg Gifford/ Search Engine Landin SEO- 21 readers -
  • The importance of local authenticity

    … Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. A world of Yahoo data breaches and WikiLeaks scandals. A world in which it’s hard to spot a glimmer of truth when it’s sunk to the bottom of a Flint, Michigan well. With truth in short supply these days, a brand’s authenticity, particularly its local…

    Search Engine Landin SEO- 19 readers -
  • Why Google shutting down Map Maker should terrify SMBs

    …? My current advice to SMBs is to keep a close eye on their Google listing to make sure no one is trying to sabotage it. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top…

    Search Engine Landin SEO Google- 14 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    …. This update was thought to be the largest adjustment to the local search results since the Pigeon update of 2014, reportedly impacting 64 percent of local SERPs. The local search community certainly took note, as columnist Joy Hawkins’ Possum explainer was our top local search column of the year. So, was 2016 a great year for SEO? Check out our top 10…

    Search Engine Landin SEO- 11 readers -
  • Uncovering the white spaces of opportunity for local search

    … the Wave closely, along with other third-party research, such as the Kleiner Perkins Caufield Byers Internet Trends Report by Mary Meeker, to identify what I call white spaces of opportunity for companies to grow their businesses through search, especially local search. And the 2016 Wave identified a number of those white spaces that remain relevant…

    Jon Schepke/ Search Engine Landin SEO- 16 readers -
  • Can SEOs make local search great again in 2017?

    … It was bad enough that Prince, Leonard Cohen and Mrs. Brady checked out in 2016, but then I had to go and read David Mihm’s excellent 2017 Local Marketing Predictions, and I couldn’t find a cocktail fast enough to drown my misery. Mihm’s piece is a sober look at how Google has been leading us all down the path to a single result and how SEO…

    Andrew Shotland/ Search Engine Landin SEO- 15 readers -
  • Why data amplifiers matter in a world of omnichannel discovery

    … In my October Search Engine Land column, I discussed the rise of data amplifiers — or data aggregators (such as Neustar) and publishers (such as Google) that share a business’s location data across the digital world, where people conduct “near me” searches. I believe data amplifiers will become even more important in 2017 because of the impact…

    Adam Dorfman/ Search Engine Landin SEO- 15 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 7 readers -
  • Top 10 local search insights of 2016

    … article this year was “10 Ways to Simplify Your Local Search Marketing Strategy.” The space has gotten so crowded with marketing products, platforms and media that it is overwhelming even the experts. Think of what that means to the SMB. The attempt to understand, select and effectively utilize marketing media and technology is a struggle for most…

    Wesley Young/ Search Engine Landin SEO- 14 readers -
  • As a local business, you have to own your own back yard

    … with me for a minute –I promise it’ll make sense. Is “doing the silo thing” the right way to go? More and more often, when dealerships sign up for our SEO service, they’re asking us to “do the silo thing” so that they can compete in searches in the next town over, or the big metro that’s 20 minutes away. I get the same question at SEO conferences…

    Greg Gifford/ Search Engine Landin SEO- 10 readers -
  • Consumer citations are the future of local SEO

    … In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet. Citations serve…

    Search Engine Landin SEO- 17 readers -
  • Removing duplicates in Yext: still a hands-on process

    …, Axciom and Dun & Bradstreet are excluded from the Yext network. These are often the source of duplicates in Yext and many other sites online. An SEO consultant should still catalog correct and incorrect NAP in a spreadsheet and check Google and important citations for more duplicates. Moz Local can be used to scan data aggregators. Yext could…

    Search Engine Landin SEO- 12 readers -
  • How brands can win with omnichannel discovery

    … Omnichannel marketing is not new, but the concept continues to fascinate writers and practitioners alike, myself included. That’s because consumer behavior keeps changing, and businesses need to be responsive to these changing behaviors so that they can continue to be found. While brands used to worry about coordinating their marketing across…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 10 readers -
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