Local Search Column

    • 3 local SEO tips that deliver business results

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Search Engine Landin SEO- 18 readers -
    • ‘Things to do near me’ SEO

      SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

      Andrew Shotland/ Search Engine Landin SEO- 16 readers -
    • Local search: It’s all about mobile

      Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder that Google has put a big emphasis on ...

      Search Engine Landin SEO- 17 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me” queries, particularly since mid-2015.

    Jim Yu/ Search Engine Land- 12 readers -
  • 6 business types that reap the most reward from local SEO

    … also play a big role in local search results, as does a well-optimized website with fresh and informative content. Essentially, every company with a local target market can gain from local SEO; however, there are some business types for which local search can truly work wonders. Let’s take a look at six of the big ones. 1. Medical services…

    Pratik Dholakiya/ Search Engine Landin SEO- 17 readers -
  • Organic traffic & link building for small businesses

    When it comes down to it, the hardest part of SEO for most small businesses is building links and authority. Keyword research, on-page optimization, local SEO — it’s all doable, and to some degree mechanical. But raising your authority? Not so much. While the importance of links is clear, Google’s messaging is confusing and unhelpful.

    Search Engine Land- 16 readers -
  • How to nail a local SEO pitch

    Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping brick-and-mortar businesses underst ...

    Search Engine Land- 13 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re…

    Search Engine Landin SEO Google- 13 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
  • Essential voice search strategies for 2017

    … There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet. If you’re a local business, how do you…

    Search Engine Landin SEO- 23 readers -
  • The importance of local authenticity

    … — is to create local landing pages for each physical location. Why? Local landing pages serve as the virtual storefront of your brick-and-mortar locations. When customers search for you or a product and service that you provide, this will be their first impression of each store’s local identity. Make it a good impression. It doesn’t do you any good if your…

    Search Engine Landin SEO- 23 readers -
  • Local SEO is about so much more than tools

    … Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always influenced by recent conversations…

    Greg Gifford/ Search Engine Landin SEO- 24 readers -
  • The fake information epidemic and how it will hurt local search in 2017

    Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem: the ease and prevalence with which false online information is ...

    Wesley Young/ Search Engine Land- 29 readers -
  • Why Google shutting down Map Maker should terrify SMBs

    …? My current advice to SMBs is to keep a close eye on their Google listing to make sure no one is trying to sabotage it. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top…

    Search Engine Landin SEO Google- 16 readers -
  • Eat Local: Our Top 10 Local Search Columns of 2016

    … by SharedCount. About The Author Jessica Thompson is Associate Features Editor at Marketing Land and Search Engine Land. She is a well-rounded digital media enthusiast with a keen interest in all things Internet marketing. Jessica earned her B.A. in English from Drew University and has since gone on to fill a wide variety of roles over the course…

    Search Engine Landin SEO- 15 readers -
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