Local Search Column

    • Top 10 insights on local marketing at LSA17

      At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands According to Rob Blatt at Momen ...

      Wesley Young/ Search Engine Landin SEO- 17 readers -
    • Preparing for local reach in a ‘post-rank’ world: Get your data in line

      Just last October at the Street Fight Summit, many marketers ranked voice search as the most “over-hyped” marketing tactic of the year. I think this is because many of them aren’t seeing the full scope of the technology. We’re putting on our consumer brains and thinking about the current awkwardness of speaking to Siri in public, not of a future inside self-driving cars or th ...

      Search Engine Landin SEO- 18 readers -
    • Google Maps ad traffic steadily growing

      Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local Pack, it’s clear that Google see ...

      Andy Taylor/ Search Engine Landin SEO Google- 15 readers -
  • Is Google really keeping fake listings off Google Maps?

    … they decide to invest more in training and educating their support staff on spam, it seems that the users who attempt to report the spam that the algorithms missed will continue to feel like they are talking to a brick wall. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors…

    Search Engine Landin SEO Google- 13 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    … and Google My Business attributes Proximity’s influence diminishes as the map zooms out. The more area within your field of vision, the more important it is to filter out locations on the map to avoid clutter. If you’re only looking at the area covered by a city block, good luck trying to shake proximity’s influence. However, if you zoom out just…

    Search Engine Landin SEO Google- 13 readers -
  • SMX West session: Harnessing the power of online reviews

    … it — but most businesses never ask for reviews. Check out the slides from Thomas Ballantyne’s presentation: Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Greg Gifford is the Director of Search and Social at DealerOn, a software company that provides websites and online marketing to new car dealers all over the country. Check out their awesome blog for more of Greg’s local search posts and videos. …

    Greg Gifford/ Search Engine Landin SEO- 16 readers -
  • Why and how entities are shaping location marketing

    … complicated). It’s easier to use our voices to ask, “Where is a bank nearby that speaks Spanish and offers mortgage services?” And so we do. Google needs to cast a wider net to provide a concise answer to a question with multiple conditions. How can local businesses respond to this trend? The rise of entities means that businesses must do more than…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 14 readers -
  • National retailers: Stop ignoring local SEO

    … companies, specifically retailers, pay short shrift to the needs of their locations, particularly when it comes to SEO. And while no doubt the locals are still a royal PITA, under-investing in their SEO ignores the reality of where Google has been heading for quite some time. In my experience, national retailers’ digital divisions think…

    Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
  • 10 ways to improve your business locators

    …. Consider vertical-specific needs Yes, it’s important to provide a way to search by address — and it had better be accurate. That said, as we see in healthcare, people are often searching for far more than NAP data when they do local searches. With healthcare, patients are typically looking for facility NAP data, as well as details about specific…

    Adam Dorfman/ Search Engine Landin SEO- 14 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    … integrates with more traditional search methods and competes in the PPC realm. And look out when they do. I suspect that the conversion rates for these types of ads will be significantly higher than the more traditional PPC approaches for local. After all, once a customer selects your ad and orders an Uber, backing out of a purchase will cost…

    Search Engine Landin SEO- 13 readers -
  • Need to get with Google My Business support? Use Twitter!

    … Business (yes, I’m not linking to the post on purpose). Depending on your particular keyword phrase when you search, that post usually ranks anywhere from #2 to #5 for any variation of “Google My Business support” — and it’s always the highest-ranking non-Google result. The problem is, while phone support supposedly still exists, it’s IMPOSSIBLE to get…

    Greg Gifford/ Search Engine Landin Social SEO Google- 14 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    … The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me…

    Jim Yu/ Search Engine Landin SEO Google- 30 readers -
  • 6 business types that reap the most reward from local SEO

    … National — or even global — SEO was once the revolutionary way to gain visibility on the internet. Now, it has become incredibly expensive and brutally competitive. As a result, small businesses are turning to local SEO to increase their exposure to potential customers online. So, what factors into an awesome local SEO strategy? Truth…

    Pratik Dholakiya/ Search Engine Landin SEO- 25 readers -
  • Organic traffic & link building for small businesses

    … in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. …

    Search Engine Landin SEO- 17 readers -
  • ‘Things to do near me’ SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
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