Local Search Column

  • Local SEO: Driving customer actions for enterprise-level brands

    …Multilocation businesses face some unique challenges in today's local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for... Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 5 readers -
  • Local SEO for service-area businesses requires a lot of servicing

    …What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. The post Local SEO for service-area businesses requires a lot of servicing appeared first on... Please visit Search Engine Land for the full article. …

    Andrew Shotland/ Search Engine Landin SEO- 10 readers -
  • A brief history of Google’s most important local search updates

    …How has Google's local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. …

    Search Engine Landin SEO- 12 readers -
  • Ignoring these 6 SEO strategies could come back to haunt you

    …Sure, they're scary, but sometimes it's worth putting on a brave front. Contributor Sherry Bonelli demystifies techniques that can yield sweet treats. The post Ignoring these 6 SEO strategies could come back to haunt you appeared first on Search Engine Land. Please visit Search Engine Land for the full article…

    Search Engine Landin SEO- 15 readers -
  • 6 ways IoT will make local search for SMBs scalable

    …Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. The post 6 ways IoT will make local search for SMBs scalable appeared first on Search... Please visit Search Engine Land for the full article. …

    Wesley Young/ Search Engine Landin SEO- 22 readers -
  • Local SEO: 7 Google My Business questions asked and answered

    … and webinars. She is also a contributing guest columnist on leading digital marketing websites. As a SCORE mentor for the SCORE East Central Iowa chapter, she enjoys volunteering her time to help small- to medium-sized business with their digital marketing strategies. Sherry is the owner of early bird digital marketing, a digital marketing agency that helps businesses get found on the Internet. She also serves as BrightLocal's local search evangelist. …

    Search Engine Landin SEO Google- 31 readers -
  • Are Home Service Ads the death of home-based businesses on Google?

    … If you are a local business that provides home services in the United States, you should be bracing yourself for what will happen when Home Service Ads roll out in your industry and market. The changes are vast and make a huge difference in who ranks in the local results on Google. When they first started expanding them last year in San Diego…

    Search Engine Landin SEO Google- 17 readers -
  • Google is making strides with Google My Business

    … to their location. It’s a heck of a start. Let’s see if Google can keep it up. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Brian Smith is the director of local solutions and resident local search expert at Placeable, a local marketing company…

    Search Engine Landin SEO Google- 16 readers -
  • 6 things you need to know about Google’s Q&A feature on Google Maps

    … about Questions & Answers that you want to share, feel free to reach out to me on Twitter. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a Google My Business Top Contributor. She regularly…

    Search Engine Landin SEO Google- 19 readers -
  • Google says we don’t need no stinking location modifiers… or do we?

    Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then certainly not worth spending your valuable SEO time worrying too much about: In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just two years later, we see that behavior has continued to change.

    Andrew Shotland/ Search Engine Land- 25 readers -
  • 4 local SEO tips for restaurants

    … own clients in examples. So this is a non-disclaimer for clarity. Other than my having enjoyed a few lunches there, we have no business relationship. Restaurant SEO tip #1: Google My Business If you’re on Search Engine Land, you probably already have a Google My Business page (and, if not, there’s some handy information from Google here). That said…

    Dave Davies/ Search Engine Landin SEO- 19 readers -
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