Local Search Column

    • Top 10 local search insights of 2016

      As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you of some of the most important lessons learned this past year, below are my To ...

      Wesley Young/ Search Engine Landin SEO- 13 readers -
    • Consumer citations are the future of local SEO

      In the world of search engine optimization (SEO), a citation is a direct mention of a specific brand within an online platform. Some of the more common examples of online citations are comments published within a community blog about a favorite local coffee shop or an unpleasant experience working with a franchise outlet.

      Search Engine Landin SEO- 17 readers -
    • 70% of consumers will leave a review for a business when asked

      A business’s online reputation is more important than ever. In fact, a company’s online reputation is fast becoming one of their most valuable assets — if managed properly. Why? In a world where online reviews show up virtually every time a person searches for a local business, potential customers can’t help but be confronted with reviews about a local business’s products or ...

      Search Engine Landin SEO- 16 readers -
  • Digital assistants, conversational search and the future of local

    … gestures included) have evolved into full-fledged, honest-to-goodness questions. The age of digital assistants is upon us. For practitioners of local SEO, here’s everything you need to know to thrive in this new environment. The impact of digital assistants on local search The most common way we’ll interact with digital assistants is through voice…

    Search Engine Landin SEO- 5 readers -
  • As a local business, you have to own your own back yard

    As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating silos of localized content relating to nearby cities.

    Greg Gifford/ Search Engine Land- 9 readers -
  • Removing duplicates in Yext: still a hands-on process

    … A recent case study by Yext shows the impact of duplicate listings on local rankings in Google. Coordinated by local search expert Andrew Shotland, the core research evaluates Yext duplicate suppression for a national restaurant chain. I’m not here to dispute the research or results. Having consistent NAP (name, address and phone number) has…

    Search Engine Landin SEO- 11 readers -
  • How brands can win with omnichannel discovery

    …. As I noted in a previous Search Engine Land column, consumers long ago graduated from Google searches on desktops and mobile phones, with an explosion of devices and technologies continuing to shape how and where we search. According to Nielsen, “Americans now own four digital devices on average, and the average US consumer spends 60 hours a week…

    Adam Dorfman/ Search Engine Landin Social SEO Google How To's- 9 readers -
  • Getting a clearer picture of local marketing attribution

    … There’s a reason many brands don’t track in-store attribution for local marketing: it’s hard. Really hard. I’m reminded of the old adage that says half the money you spend on advertising is wasted; you just don’t know which half. Similarly, half your customers walk into your store as the result of local marketing; you just don’t know which half…

    Search Engine Landin SEO- 20 readers -
  • Holiday optimization tips for remaining competitive in the SERP

    … During the holidays, we often let a fair part of ourselves go: diet, exercise, budgets and more. But for local search engine optimization (SEO) professionals, there is something very impactful that can get away from us little by little, until it is completely out of control: Rankings. During the holiday season, we sometimes neglect a variety…

    Search Engine Landin SEO- 9 readers -
  • Study shows Google’s Possum update changed 64% of local SERPs

    … and not necessarily Search Engine Land. Staff authors are listed here. About The Author Joy Hawkins is a Local SEO expert who is a part of Google's Top Contributor program & MapMaker Regional Leads program. She regularly contributes to many online communities in the Local SEO world, including the Google My Business forum (Top Contributor), the Local Search…

    Search Engine Landin SEO Google- 21 readers -
  • When going HTTPS, don’t forget about local citations!

    … Migrating your site to HTTPS is all the rage these days. Google is on the record as saying that using “https” in your URLs can give a site a ranking boost. That said, going HTTPS has its share of SEO challenges. Here are but a few of the HTTPS horror stories we have witnessed over the past year: Sites go HTTPS and don’t redirect…

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • The SEO power of portfolio entries, case studies & testimonials

    … handle the influx of leads if it did? The digital marketing channels and tactics you use are a strategic decision — and in many cases, traditional content marketing is not the best choice for small local businesses. This is a different story for SaaS (software as a service) companies and the like, which can easily scale users and deliver…

    Search Engine Landin SEO- 12 readers -
  • Is your location data being held hostage?

    … becomes “tier-two” when it lacks visibility in search engine results pages. Tier-two directories might have once been favored by Google’s search algorithm for local queries but aren’t anymore. They remain part of the local search conversation primarily because of their past reputations, not their current performance — which can make it more difficult…

    Adam Dorfman/ Search Engine Landin SEO- 10 readers -
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