Local Search Column

    • 6 things you need to know about Google’s Q&A feature on Google Maps

      In mid-August, Google rolled out a new feature on the Google Maps app for Android called Questions & Answers. This feature is currently also available on mobile browsers. Here are some aspects of this new feature that business owners and marketers may need to be aware of. 1. If you don’t see the feature, you might need to update the app I’ve spoken to many users who don’ ...

      Search Engine Landin SEO Google- 18 readers -
    • Augmented Reality: Where are we now, and what does it mean for marketers?

      Summer 2016 seems like a lifetime ago, doesn’t it? Barack Obama was president, the Chicago Cubs were carrying on their 108-year losing streak and swimmer Ryan Lochte was busy fabricating a story about getting robbed at gunpoint while representing the US at the Rio Olympic Games. One of the biggest digital stories to come out of last year was the meteoric rise of Pokémon Go.

      Search Engine Landin SEO Facebook- 18 readers -
  • Google is making strides with Google My Business

    … customers will be misled, either through malicious reviews or inaccurate business information that pushes people toward your competitors. Google My Business (GMB) has been one path to help brands solve the latter issue. GMB serves a similar function to business listings, much like Yelp or Yellow Pages, but has the added benefit of being tied…

    Search Engine Landin SEO Google- 13 readers -
  • 4 local SEO tips for restaurants

    … can be tweaked to apply in other sectors, they’re especially for those of you who own or work with restaurants. So let’s dig in. Non-Disclaimer Disclaimer: In some of my examples below, I will be using a restaurant local to me called Bard & Banker. This is not a client of ours; they’re simply doing some things well, and I don’t like using our…

    Dave Davies/ Search Engine Landin SEO- 16 readers -
  • Optimized store landing pages: An important part of local search strategy

    … queries and build local search relevance. Having a presence on these local directory/profile sites is definitely a core part of local search marketing. Just as important is listing each of your business locations on your website. However, I’ve noticed that many businesses do not have landing pages for each of their store locations, which is a missed…

    Search Engine Landin SEO- 19 readers -
  • Developing YOUR audience targeting strategy

    … source: Analytics platform and your internal CRM tools/database What are your conversion actions? What is your average purchase/order size? What is the lifetime value (LTV) of a customer? How frequently do customers make purchases on your website (in a week, month, year or lifetime)? How many of your customers are return customers? Do you know which…

    Search Engine Landin SEO Google- 15 readers -
  • 6 tips for using location information to boost conversion

    … to travel more than 20 minutes for purchases. Thus, consumers will increasingly search for stores close to them. Target with and highlight relevant location information, and you’ll get a big boost in ROI from your local search marketing. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author …

    Wesley Young/ Search Engine Landin SEO- 21 readers -
  • 9 SEO tips for better Google Image search results

    … are frequently sought by consumers to gauge the quality of a firm’s work. Since search ranking is often neglected and because there are so many more results presented on image search results pages, Google Images can help a local business or its products and services get found. Here are some tips to make sure your images are optimized to take…

    Wesley Young/ Search Engine Landin SEO- 22 readers -
  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 13 readers -
  • 12 things to know to succeed with Google Posts

    Google has been cranking out the updates this year for Local Search, and the latest thing to hit the SMB market is Google Posts. This new feature allows you to publish your events, products and services directly to Google Search (in the Knowledge Panel) and Maps. Here’s an example of what a Google Post looks like on mobile: I’ve been testing this feature for a while (one of ...

    Search Engine Land- 17 readers -
  • Google My Business website builder SEO review

    … markup. Local Business Schema being the most relevant for small businesses. Cannot add alt text to images. Cannot add additional call-to-action buttons. As you can see, there are quite a few negatives from an SEO perspective. Hopefully, Google will continue to update and expand this tool to provide businesses with more robust functionality. Should small…

    Search Engine Landin SEO Google- 16 readers -
  • Small business SEO: Your questions answered

    … of marketing your business. Yet when done well, there is little that can compete with strong, organic search engine visibility to promote your small business. Organic listings build trust with local customers, and all the best business relationships are built on a foundation of trust. In this article, I want to look at SEO as a marketing tactic…

    Search Engine Landin SEO- 23 readers -
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