Local Search Column

    • 9 SEO tips for better Google Image search results

      While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.

      Wesley Young/ Search Engine Landin SEO- 21 readers -
    • Google My Business website builder SEO review

      Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday, June 13.

      Search Engine Landin SEO Google- 16 readers -
    • Small business SEO: Your questions answered

      Being a small business is tough. Many businesses fail in the first year, and many more will not make it to the five-year mark. But even established businesses can fail if they are unable to adapt to changing times. Marketing is difficult — digital marketing even more so. And the black-box nature of SEO can make it the most difficult form of marketing your business.

      Search Engine Landin SEO- 22 readers -
  • An easy quarterly plan for local link building

    … Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release of the 2017 Local Search Ranking Factors and several studies, local SEO sessions are all pushing the importance of building local links. Even when tips are shared that explain how to get great links…

    Greg Gifford/ Search Engine Landin SEO- 4 readers -
  • 12 things to know to succeed with Google Posts

    … posts don’t integrate naturally with Google Analytics, it’s hard to get any insights beyond the standard number of views and clicks Google provides inside the Google My Business dashboard. By creating a custom URL to use in the call-to-action link, you can see more information about the users in Google Analytics and find out if they converted after…

    Search Engine Landin SEO Google- 15 readers -
  • 7 changes by Facebook that make it a real local search player

    The race to steal market share from Google in local search has been futile. Google dominates search with over 63 percent market share, and in mobile, where the growth is, Google almost holds a monopoly at 95 percent. The dark horse in the race is Facebook — the one who can match Google’s Goliath size, audience and resources.

    Wesley Young/ Search Engine Land- 23 readers -
  • 5 reasons why websites still matter to local search in 2017

    … businesses — its Fall 2016 Small Business Barometer Survey — found that only 56 percent have a company website. And only 53 percent of those were mobile-optimized. In other words, fewer than 30 percent of businesses surveyed had a mobile-optimized website. Further, there is a fair argument that websites are no longer as effective in the local…

    Wesley Young/ Search Engine Landin SEO- 22 readers -
  • Stop overloading your Local SEO content!

    …, this is a legitimate strategy when done correctly, but, in practice, most of the time the pages created are simply doorway pages. They’re thin pages without any useful content with the sole purpose of ranking in local searches. Google calls those doorway pages and actually penalizes sites for using them. Yep, this is old news — the penalty rolled…

    Greg Gifford/ Search Engine Landin SEO Content- 24 readers -
  • 7 unannounced updates to Google My Business we’ve seen in 2017

    … of Google Plus back in 2015, but up until a couple of months ago, they still kept the classic version accessible — and it was the version that Google cached in their search results. Why does this matter for local SEOs? The classic version had all the Name, Address, Phone Number (NAP) data on it that we loved so much, and the new version gives you…

    Search Engine Landin SEO Google- 18 readers -
  • Why location marketers need to embrace whimsical, visual storytelling

    … more findable and engaging with consumers who live and breathe visual storytelling. Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here. About The Author Adam Dorfman is the Senior Vice President of Product & Technology at SIM Partners where he leads the teams responsible for the best in class local automation platform Velocity. Follow him on Twitter @phixed. …

    Adam Dorfman/ Search Engine Landin SEO- 16 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 15 readers -
  • Local search update: ‘Best’ filter invading the local pack

    … Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio). Note below on the search for “best Atlanta…

    Conrad Saam/ Search Engine Landin SEO- 23 readers -
  • Be a mad scientist to be more successful in local SEO

    … SEO. It seems that most people fall into one of two camps, and there’s a growing debate between the two. On one side, we have people who hold the annual Local Search Ranking Factors (LSRF) survey, now run by Darren Shaw at Whitespark, as gospel. On the other, you have the anti-LSRF group, who think that the LSRF study is opinion-based poppycock…

    Greg Gifford/ Search Engine Landin SEO- 20 readers -
  • Is Google really keeping fake listings off Google Maps?

    … proximity to the searcher the #1 ranking factor for local search. This drives up the incentive for companies to create fake listings, since they need more “locations” in order to monopolize the search results and maximize exposure. There were some things I saw in the study that were very helpful to know: Most of the listings that got suspended…

    Search Engine Landin SEO Google- 18 readers -
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