Local Search Column

    • 5 reasons why websites still matter to local search in 2017

      Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, a Capital One survey of 400 small businesses — its Fall 2016 Small ...

      Wesley Young/ Search Engine Landin SEO- 17 readers -
    • 7 unannounced updates to Google My Business we’ve seen in 2017

      We all know that Google is constantly launching updates to their products (over 1,600 last year), and some of these changes are well covered and some slip by unnoticed. I have quietly been keeping track of some of the major changes I’ve noticed so far this year that would impact those of us who work in Local SEO and wanted to share my observations. 1.

      Search Engine Landin SEO Google- 12 readers -
  • Stop overloading your Local SEO content!

    … to have problems keeping clients. So this month’s edition of Greg’s Soapbox is calling out the “content, content, CONTENT” play and showing why overloading on content is a bad strategy. Lazy local content pages are usually doorway pages In most cases, the local content play involves the monthly addition of “location” targeted pages to a website. Yes…

    Greg Gifford/ Search Engine Landin SEO Content- 16 readers -
  • The future of local discovery

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 10 readers -
  • Be a mad scientist to be more successful in local SEO

    … SEO. It seems that most people fall into one of two camps, and there’s a growing debate between the two. On one side, we have people who hold the annual Local Search Ranking Factors (LSRF) survey, now run by Darren Shaw at Whitespark, as gospel. On the other, you have the anti-LSRF group, who think that the LSRF study is opinion-based poppycock…

    Greg Gifford/ Search Engine Landin SEO- 19 readers -
  • Is Google really keeping fake listings off Google Maps?

    … a copy of the business website and put a booking/ordering link on it, then charge the business owner for all orders placed via their system. They then take ownership of the listing via Google My Business, and the business owner is stuck paying for transactions from any customer finding their local listing on Google. To make matters worse, they refuse…

    Search Engine Landin SEO Google- 15 readers -
  • The newest addition to the marketing mix’s Ps: Proximity

    …, the further a potential customer is from a store, the less likely it is that the customer will visit the location. Since most people find businesses through local search and digital maps, proximity needs to be a major aspect of every marketing strategy. If you get everything else right but fail to optimize for proximity, you’ll have a hard time…

    Search Engine Landin SEO Google- 16 readers -
  • Google Maps ad traffic steadily growing

    … Over the last couple of years, Google updates have shown the company’s growing focus on monetizing searches with local intent and navigational queries. From local inventory ads, which are a version of Product Listings Ads that feature information on when a product can be picked up at a local brick-and-mortar store, to ads featured in the Local…

    Andy Taylor/ Search Engine Landin SEO Google- 17 readers -
  • SMX West session: Harnessing the power of online reviews

    … Closing out the excellent first time slot in the Local track at SMX West this year was Thomas Ballantyne’s session about online reviews. Far too many business owners either ignore or don’t care about reviews, so Ballantyne — the director of marketing at Bulwark Pest Control — built his presentation as a tool to help marketers get buy-in from…

    Greg Gifford/ Search Engine Landin SEO- 19 readers -
  • Preparing for local reach in a ‘post-rank’ world: Get your data in line

    … searches a given business will be able to service. Even if Google doesn’t yet have markup options for such specific details, local websites featuring structured data will have an advantage in a voice-search world. More details — even those that don’t yet have markup options — can only enhance a website. Mobile search expert Cindy Krum recently explained…

    Search Engine Landin SEO- 20 readers -
  • Top 10 insights on local marketing at LSA17

    … At the Local Search Association annual conference a few weeks ago, search and marketing experts in the local space provided insights into trends and challenges the advertising, marketing and search industry faces today. Here are 10 of the top takeaways shared at LSA17. 1. Location drives almost all consumer engagement, even for national brands…

    Wesley Young/ Search Engine Landin SEO- 21 readers -
  • Why and how entities are shaping location marketing

    … by Google is the Knowledge Graph panels that sometimes appear in search results. These panels typically provide a summary of relevant information about an entity — information that is collected from various sources around the web and compiled into a “card” display format. Google’s focus on understanding entities has impacted the way search results…

    Adam Dorfman/ Search Engine Landin SEO Google How To's- 15 readers -
  • National retailers: Stop ignoring local SEO

    … companies, specifically retailers, pay short shrift to the needs of their locations, particularly when it comes to SEO. And while no doubt the locals are still a royal PITA, under-investing in their SEO ignores the reality of where Google has been heading for quite some time. In my experience, national retailers’ digital divisions think…

    Andrew Shotland/ Search Engine Landin SEO Google- 24 readers -
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