Local Search Column

    • National retailers: Stop ignoring local SEO

      When I worked in NBC’s Internet group, I had this idea to aggregate all of their local station websites into a single network. When I pitched it, my boss’ initial reaction was, “Why do you want to bother with the local affiliates? They are a royal PITA.” It’s been a while since NBC-IN, but even today I still see evidence that national-to-local companies, specifically retaile ...

      Andrew Shotland/ Search Engine Landin SEO Google- 20 readers -
    • Need to get with Google My Business support? Use Twitter!

      It’s the end of the month, and that means it’s time for another edition of Greg’s Soapbox! Except this time, it’s not so much me standing on the soapbox and ranting; I’m more standing near it and politely providing helpful advice. Almost two years ago, I wrote a post here about using Google phone support if you had issues with Google My Business (yes, I’m not linking to the post on purpose).

      Greg Gifford/ Search Engine Landin Social SEO Google- 13 readers -
  • Why and how entities are shaping location marketing

    A year ago, I wrote in Search Engine Land about how Google is making entities smarter. Since that time, entities have become more important to Google — which means they are more important to businesses that want to be found on Google. It’s time for brands to get better acquainted with entities and why they matter.

    Adam Dorfman/ Search Engine Land- 11 readers -
  • 10 ways to improve your business locators

    …. Consider vertical-specific needs Yes, it’s important to provide a way to search by address — and it had better be accurate. That said, as we see in healthcare, people are often searching for far more than NAP data when they do local searches. With healthcare, patients are typically looking for facility NAP data, as well as details about specific…

    Adam Dorfman/ Search Engine Landin SEO- 12 readers -
  • Driving local marketing change with Uber, Lyft and self-driving cars

    … integrates with more traditional search methods and competes in the PPC realm. And look out when they do. I suspect that the conversion rates for these types of ads will be significantly higher than the more traditional PPC approaches for local. After all, once a customer selects your ad and orders an Uber, backing out of a purchase will cost…

    Search Engine Landin SEO- 13 readers -
  • Hyperlocal marketing will soar in 2017: 5 tips to stay on top

    … The conversation about local search is not a new one; marketers have been discussing the importance of targeting customers by location for the past decade. Recently, it has been pushed back into the industry forefront with the rise of hyperlocal search and its relationship to mobile. Google Trends clearly show a dramatic increase in “near me…

    Jim Yu/ Search Engine Landin SEO Google- 27 readers -
  • 6 business types that reap the most reward from local SEO

    … also play a big role in local search results, as does a well-optimized website with fresh and informative content. Essentially, every company with a local target market can gain from local SEO; however, there are some business types for which local search can truly work wonders. Let’s take a look at six of the big ones. 1. Medical services…

    Pratik Dholakiya/ Search Engine Landin SEO- 23 readers -
  • Organic traffic & link building for small businesses

    … and target the commercial search terms that matter to them. There is still a creative element required here, but my goal is to provide a simple strategy that small businesses can use to help build their authority and improve their overall organic search visibility. How important are links in 2017? In the most recent Search Engine Ranking Factors…

    Search Engine Landin SEO- 17 readers -
  • ‘Things to do near me’ SEO

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Andrew Shotland/ Search Engine Landin SEO- 16 readers -
  • How to nail a local SEO pitch

    … Local SEOs just get it. We understand that a company needs to be present when a customer digitally seeks its services. We get that businesses are virtually handing over potential revenue to competitors that invest more heavily than they do in local SEO. We recognize all of this wholeheartedly and put our blood, sweat and tears into helping…

    Search Engine Landin SEO How To's- 14 readers -
  • Local SEO in 2017: 5 simple ways to dominate local search

    … If you’ve followed SEO strategies for any length of time, you know one thing: SEO changes all the time. When it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers who may be searching for your local business. Local competition is heating up, and if you’re…

    Search Engine Landin SEO Google- 15 readers -
  • 3 local SEO tips that deliver business results

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 18 readers -
  • The future of paid voice search and monetizing the map

    … Last year, Google introduced local search ads and promoted pins to wring a few extra dollars out of Maps. By extra, I mean potentially an additional $1.5 billion in 2017 alone. Maps inherently have local intent; local intent has a high likelihood for conversion. No surprises there. But ads run counter to a quality user experience. We…

    Search Engine Landin SEO- 12 readers -
  • Local search: It’s all about mobile

    … Optimizing for local search is important, but if you aren’t optimizing for mobile, you’re going to miss out on your most important source of local traffic. For years, Google has been improving the relevance of local search, from its “Pigeon Update” to Promoted Pins. And since there are more searches on mobile than desktop, it’s no wonder…

    Search Engine Landin SEO- 17 readers -
  • Essential voice search strategies for 2017

    There’s one thing that remains true about SEO: it’s always changing. One of the big changes that we’re experiencing now in local SEO is the increasing popularity of voice search. Voice search used to be a novelty — now it’s a necessity, especially when you’re on the go with your smartphone or tablet.

    Search Engine Land- 23 readers -
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