Local Search Marketing

  • Local Marketing Guide: How to Get New Customers

    … the deal – when people need what you sell they do a search on the Internet. Your local marketing efforts are more successful when people can actually find you. ACTION ITEM 3: Type into Google what someone would type into the search engine if they were looking for what you do or sell. What comes up on the first page? (Make sure you’re not logged…

    Tammy Hawk Bridges/ Perfect Marketing Equationin How To's- 24 readers -
  • How the Pigeon Update Affects Local Search Marketing

    …. Local real estate businesses were particularly hard-hit by the Pigeon update. Smaller, genuinely local agencies were virtually eradicated from search results; in many areas, the local 7-Pack has disappeared and there are no map results. Instead, large national directories now dominate the results with local agencies not even appearing on the first…

    Peter Brooke/ Blue Interactive Agencyin How To's- 27 readers -
  • Bing Ads Refines Local Targeting Features

    … mile increments. Another change is that you can now use location targeting (a city, say) and radius targeting in the same ad group or campaign instead of having to choose one or the other. When selecting and opting-out of geographic locations, the visual map now displays both included and excluded areas. It's also possible to control geo-targeting from the map control window. All of these updates are available in the latest version of Bing Ads Editor and the V9 API. …

    Ginny Marvin/ Search Engine Landin SEO- 9 readers -
  • VIDEO + SLIDESHOW: Local Search at 60+ MPH

    WHY YOU NEED TO SHIFT GEARS: LOCAL AT 60+ MPH presented by Duane Forrester Sr. Product Manager, Bing. Presented at the Search Engine Land Summit at SMX Advanced 2014 in Seattle. Every business needs to know what's coming next, whether it's shifting demographics, supply and demand changes or product pricing predictions.

    Search Engine Landin SEO- 16 readers -
  • Yelp Rapes Businesses

    How did Hitler massacre Jews? Gas chambers. How do some southern animal shelters get rid of unwanted dogs & cats? Gas chambers. How does Yelp rape businesses? (Digital) gas chamber, a.k.a. Yelp.com If you aren’t aware, Yelp (a local business review site) is the biggest & baddest “do evil” mother f*cking business of all time.

    Taewoo Kim/ ShoeMoney- 28 readers -
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