Local Search - Page 3

  • Can Facebook Contend in Local Search?

    A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement.

    Michael Boland/ Street Fight- 13 readers -
  • Video: Last Week in Local Dec.11, 2017

    … Last week in local 12/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly feature…

    Mike Blumenthal/ Local Universityin SEO- 7 readers -
  • Video Deep Dive: Why are reviews being taken down by Google?

    … Monica today. We have a Local U coming up shortly. It will probably have transpired by the time this publishes but... So I'm in Santa Monica, and you'll be here tomorrow. So I look forward to seeing you in person. Mary: All right. Mike: So this we'll look at reviews which have been a hot topic this week in a number of ways. There was an article…

    Mike Blumenthal/ Local Universityin Social- 10 readers -
  • Using Retargeting Ads to Target Location Specific Shoppers

    In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations. Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business.

    Carrie Hill/ Local University- 15 readers -
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