Local Service Layer

  • Infographic: Here’s How National-to-Local Gets Done

    … to do that. This cloud layer might be called the “Local Service Layer,” and you can learn more about it in this series from Surefire Social. The Local Service Layer allows national marketers to manage mobile, social and other targeted campaigns in a clear and direct way with local reps, providing tools and guidance as they also gather feedback from customer data and from those interacting with them on a daily basis. Here’s how it works: …

    Street Fightin How To's- 13 readers -
  • In National-to-Local, Success Is All About Boots on the Ground

    … This is the fourth in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. A brand just isn’t what it used to be. A star rating and a solid review may do more to bring a customer in the door than a recognizable name on the door…

    Street Fight- 5 readers -
  • Creating a “Local Service Layer” — To Build or To Buy?

    … This is the third in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. The marketing industry is awash in tools, creating a complex and frustrating landscape for brand marketers to navigate. But in certain categories where…

    Street Fight- 3 readers -
  • Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

    … with consumers in the places where they live and shop. Their power is in using the cloud to bring the thousands of local affiliates — from entrepreneurs, store managers and evangelists — into the marketing process. The cloud can help brands put their local foot first. The remote nature of cloud computing — that the software is run and controlled…

    Street Fightin Social- 5 readers -
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