Local Service Layer

  • Infographic: Here’s How National-to-Local Gets Done

    … to do that. This cloud layer might be called the “Local Service Layer,” and you can learn more about it in this series from Surefire Social. The Local Service Layer allows national marketers to manage mobile, social and other targeted campaigns in a clear and direct way with local reps, providing tools and guidance as they also gather feedback from customer data and from those interacting with them on a daily basis. Here’s how it works: …

    Street Fightin How To's- 10 readers -
  • In National-to-Local, Success Is All About Boots on the Ground

    …. And digital channels, from national and local websites to Yelp and scheduling software, provide points of contact that are gathering massive amounts of data every day. A bevy of new technologies now offer marketers software that provides the business rules, analytics, and automation necessary to create a controlled, flexible and scalable national…

    Street Fight- 5 readers -
  • Creating a “Local Service Layer” — To Build or To Buy?

    … of new technologies offer marketers software that provides the business rules, analytics, and automation necessary to create a controlled, flexible and scalable national-to-local strategy. But what’s the best way to execute on that? It’s the age-old question of “build or buy.” Understanding the need for national-to-local The growth of the national…

    Street Fight- 3 readers -
  • Best Practices in the Cloud-Based “Local Service Layer” for National-to-Local

    … This is the second in a series of articles about the “Local Service Layer,” sponsored by Surefire Social, focused on tools and best practices for brands evolving a national-to-local strategy. National and regional brands spend years and significant marketing dollars building their reputation. The problem is that local content — everything from…

    Street Fightin Social- 5 readers -
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