Local Tv

Local TV LLC was a television broadcasting company owned by Oak Hill Capital Partners which operated 20 television stations in the United States. The group was formed in 2006 by the acquisition of nine television stations owned by The New York Times Company, and grew further with the acquisition of eight former Fox owned-and-operated stations from Fox Television Stations, and a wide partnership with Tribune Broadcasting to provide management services for the stations (in turn, Local TV also operated several Tribune stations as well).On July 1, 2013, Tribune announced that it would acquire Local TV LLC for $2.
Posts about Local Tv
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    … segments through the type of targeting that’s common in local TV ad buys. Frankly’s platform also includes a managed service option to complement the work that local ad sales and operations teams are doing. The new platform was built with technology from Centro, which provides enterprise-class software for digital advertising organizations. “Centro’s…

    Stephanie Miles/ Street Fightin Social- 25 readers -
  • Under Pressure, Local TV Advertising Still Shows Lots of Opportunity

    … about a $20 billion business overall. And for all the talk of cord-cutting, over-the-top streaming, and mobile or social media video, TV is still king of all media. Consider these statistics from a recent Nielsen study: Monthly reach: 93% of U.S. adults watched TV. Meanwhile 45% watched video on a PC and 64% watched video on a smartphone…

    Street Fightin Social Mobile EMail- 22 readers -
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