Localcon 2016

  • How Time Out Plans to Strengthen Its Vertical Offerings With Ecommerce

    … savvy client base that has a better handle of and more clarity on what they want. “The verticalization of digital marketing is a consequence of the level of maturity of businesses,” he told the LOCALCON crowd. FreshLime, where Barnes serves as VP of sales and business development, provides automated marketing and reviews management to local businesses…

    Street Fightin How To's- 8 readers -
  • How Facebook Helps Small Businesses Stay Relevant on Mobile

    … “There’s a new billboard in town, and it’s in your pocket.” So began a presentation about mobile advertising from Facebook’s product marketing manager for SMBs, Joe Devoy, at Street Fight’s LOCALCON conference in London on Thursday. Devoy took the stage to share insight into how Facebook thinks about serving small businesses. The company’s SMB…

    Street Fightin Social Mobile How To's- 13 readers -
  • Weather Company’s Webster Touts the Power of Forecast Data in Local Marketing

    …, what works best to heighten the accuracy of these predictions? Some would argue it’s that most local of information that is all around us: the weather. People have been checking forecasts via The Weather Company for more than three decades, and most of the company was acquired earlier this year by IBM, which saw the potential for its Watson…

    Street Fight- 16 readers -
  • On-Demand Is Tricky to Build, but ‘Very Much a Net Positive for Everybody’

    … to the unfolding of on-demand within a number of verticals. Devine had previously served as CTO for ride-hailing app Hailo and also on-demand marketplace Bizzby. Street Fight caught up with Devine (who will be a speaker at Street Fight’s upcoming LOCALCON conference in London on April 21st) to talk about his work in the on-demand space, and where…

    Street Fight- 6 readers -