Localisation

  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 12 readers -
  • Why local matters, even for national advertisers

    … There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return…

    Jason Tabeling/ Search Engine Watchin Social- 17 readers -
  • How are beacons going to affect search marketing?

    …, we’ve largely been limited to areas defined by map coordinates for localisation. These are fine for locating buildings, but not so hot once people actually enter a space. Beacons have a big advantage here because they get that location down to an area a couple of metres across, and they allow you to transmit and receive data in realtime. If I’m…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 22 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    … remembering that with so many local searches taking place on mobile devices, user intent is the primary motivator. @sewatch Q2. From a content perspective, focusing on relevant events can also play a significant role in getting noticed #ClickZChat — JaroG4 (@JaroG4) May 4, 2016 Reviews This of course brings us into the realm of reviews…

    Matt Owen/ Search Engine Watchin SEO- 4 readers -