Localisation

    • Why local matters, even for national advertisers

      There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return on investment.

      Jason Tabeling/ Search Engine Watchin Social- 12 readers -
  • How are beacons going to affect search marketing?

    …, we’ve largely been limited to areas defined by map coordinates for localisation. These are fine for locating buildings, but not so hot once people actually enter a space. Beacons have a big advantage here because they get that location down to an area a couple of metres across, and they allow you to transmit and receive data in realtime. If I’m…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 14 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    … In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions…

    Matt Owen/ Search Engine Watchin SEO- 4 readers -
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