Localisation

  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 14 readers -
  • Why local matters, even for national advertisers

    … There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return…

    Jason Tabeling/ Search Engine Watchin Social- 25 readers -
  • How are beacons going to affect search marketing?

    … for search? Currently, a lot of local search isn’t that great. There are plenty of fine examples, but there is certainly an adoption curve, particularly for small businesses. Do a quick search for something like ‘Bike shop, Shrewsbury’ and you can usually see which businesses have a lot of low-hanging SEO fruit that they just aren’t optimising…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 30 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    … In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions…

    Matt Owen/ Search Engine Watchin SEO- 4 readers -