Localisation

  • Ready to go global? Check your hreflang tags

    … It is a truth universally acknowledged, that a business in possession of a capacity to go global must be in a need of a comprehensive multi-lingual website. However, as it turned out, having a website is one thing and making it actually work in your favour is a completely different story. Companies, especially those operating exclusively…

    State of Digital- 12 readers -
  • Why local matters, even for national advertisers

    … results can make a big difference. This means both high and low performers. Just because you sell nationally doesn’t mean you need to advertise and pay for traffic nationally. ABT – Always Be Testing Take a run at some key markets with different ad copy and landing page experiences. What are the ways that showing localization to your customers can drive…

    Jason Tabeling/ Search Engine Watchin Social- 20 readers -
  • How are beacons going to affect search marketing?

    … Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 25 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    … In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions…

    Matt Owen/ Search Engine Watchin SEO- 4 readers -