• Why local matters, even for national advertisers

    … There’s been a lot of talk recently about personalization as Google, Facebook, and others continue to roll out new targeting features. These features like Customer Match and Custom Audiences allow advertisers to target consumers based on previous data captured. These targeting capabilities have been incredible at driving improved return…

    Jason Tabeling/ Search Engine Watchin Social- 13 readers -
  • How are beacons going to affect search marketing?

    … and benefit from large scale deployment, as they already have large data networks and physical locations). In many cases, this will be about hyper-localised PPC campaigns. On the other, locations providing realtime SEO, with a shifting set of keywords based on whatever is currently happening in-store (or in-museum, or in-restaurant for instance…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 15 readers -
  • Local SEO: Key challenges and tips from #ClickZChat

    … In previous ClickZChat sessions we’ve largely covered content and platforms, but seeing as it’s a Twitter event held by both ClickZ AND Search Engine Watch, it seemed only right that we spend some time looking at search in more depth. This week we took to Twitter for an hour to ask our followers for their local SEO challenges and solutions…

    Matt Owen/ Search Engine Watchin SEO- 4 readers -