Localytics

  • The Top 6 Ways to Grow Your App

    … ago. And yes, as mobile guru Benedict Evans reminds us, real estate on the home screen is coveted and crowded, and chat bots, app streaming and progressive web apps have big implications. But the doomsday claims are overkill. If there is anything hindering app growth currently, it’s not chat bots and it’s not voice bots: It’s how complicated…

    AllFacebookin Affiliate Social Google Facebook- 37 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 19 readers -
  • App Makers Missing the Mark on Engagement (Infographic)

    … seem to be caught between a desire for personalization and the need to protect their personal information. 35 percent of users refuse to turn on location services in weather apps despite the obvious benefit, 50 percent trust their mobile operators less than they did three years ago and 50 percent of “smartphone-dominant” users replace apps monthly…

    AllFacebook- 13 readers -
  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 25 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … platform Leadbolt found there was a 27.5 percent average increase in app engagement by U.S. mobile users in casual games and VPN (virtual private network) apps during the big game, when compared to usage on an average weekend. In a statement, Dale Carr, founder and CEO of Leadbolt, commented: Mobile apps help fans connect on social media, re-watch…

    AllTwitterin Mobile- 17 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 13 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 18 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 26 readers -
  • Localytics: User Retention Falls in Q4 2014

    … quarter. This is an increase year-over-year, as the average number of app launches per month was 8.6 in early 2013, and just seven in 2012. As users traveled during the Fall and Winter holiday season, Travel and Leisure apps experienced the biggest increase in app launches, growing from an average of 10 per month in Q3 to 12 per month in Q4. Games…

    AllFacebook- 20 readers -
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