Localytics

  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 10 readers -
  • App Makers Missing the Mark on Engagement (Infographic)

    … seem to be caught between a desire for personalization and the need to protect their personal information. 35 percent of users refuse to turn on location services in weather apps despite the obvious benefit, 50 percent trust their mobile operators less than they did three years ago and 50 percent of “smartphone-dominant” users replace apps monthly…

    AllFacebook- 10 readers -
  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 19 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game. Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most…

    AllTwitterin Mobile- 15 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 10 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 13 readers -
  • Report: Push Messages Result in Greater User Retention

    … by region, Localytics discovered major differences between the U.S. and the rest of the world, particularly China. In the U.S., retention has actually improved from 2014, with the number of users returning to an app 11 or more times increasing one percent to 42 percent. User abandonment has held steady at 19 percent. While Localytics notes China’s…

    AllTwitter- 23 readers -
  • Localytics: User Retention Falls in Q4 2014

    …, on the other hand, had the lowest number of launches per month for the quarter, at just fewer than eight. “The high volume of new device launches and increased marketing campaigns in Q4 presents both opportunity and risk for app engagement,” said Raj Aggarwal, CEO of Localytics, in a statement. “The winners were apps that invested in understanding…

    AllFacebook- 14 readers -
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