Localytics

  • Street Fight Daily: Instacart Amasses $3.4 Billion Valuation, Uber Seeks COO

    … Slitt spoke with Street Fight recently about the need to measure and understand audiences across a myriad of media and channels. Boston-Based Localytics, a Mobile Engagement Platform, Acquires Berlin’s Tapglue (TechCrunch) Localytics has acquired Berlin’s Tapglue, which offered mobile app developers an API and backend service to enable them…

    Street Fight- 20 readers -
  • The Top 6 Ways to Grow Your App

    … means tapping into existing networks to build your own. Whether sending mobile payment requests or car fare splits or sharing photos via SMS, or sharing a Spotify playlist on Facebook, inherent virality has plenty of precedent in established, successful apps. Nuzzel, the social news app, is the perfect example of this. Founder and CEO Jonathan Abrams…

    AllFacebookin Affiliate Social Google Facebook- 40 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 19 readers -
  • App Makers Missing the Mark on Engagement (Infographic)

    … Mobile usage and penetration has grown on a global scale in recent years.While this growth resulted in a boon for application makers and marketers, they are still missing out on a large chunk of engagement and retention, according to a recent survey. An infographic from Localytics examines the divide between app users and businesses. Users…

    AllFacebook- 13 readers -
  • Data: 37% of Global iPhone Users Use iPhone 5S or Older

    … percent of iPhone users have moved on to the iPhone 6/6 Plus and iPhone 6S/6S Plus. In a blog post, John Krystynak, founder of AppLovin, offered three potential explanations for why users are still using iPhones with screens four inches in size or less: There’s always a faction that buys a new larger model and then gets so frustrated with the size…

    AllFacebook- 24 readers -
  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 25 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game. Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most…

    AllTwitterin Mobile- 18 readers -
Get the top posts daily into your mailbox!