Localytics

  • The Top 6 Ways to Grow Your App

    … interface. Iterate fast or fail: Time to product market fit is the most important metric a mobile app can optimize for in its early days. As Andrew Chen, who runs supply growth at Uber, explains: “Startups are either growing or dying.” If you have a finite amount of venture-capital-funded cash in the bank and a monthly burn, and you aren’t making…

    AllFacebookin Affiliate Social Google Facebook- 31 readers -
  • Localytics: 63% of Users Stop Using Apps Within First Month

    … Mobile engagement platform Localytics released new data revealing the average user retention and user churn rates in mobile applications. In this report, average retention is the percentage of users who were still engaged with apps one month, two months and three months after they initially downloaded them. Average churn, meanwhile…

    AllTwitter- 16 readers -
  • App Makers Missing the Mark on Engagement (Infographic)

    … Mobile usage and penetration has grown on a global scale in recent years.While this growth resulted in a boon for application makers and marketers, they are still missing out on a large chunk of engagement and retention, according to a recent survey. An infographic from Localytics examines the divide between app users and businesses. Users…

    AllFacebook- 12 readers -
  • Report: In 2015, App Stickiness Hit Highest Point Since 2012

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest data measuring app stickiness and app launches through the end of 2015. Analyzing data from apps using its mobile engagement platform, Localytics found both figures increased last year. Specifically, data showed the average app stickiness for 2015…

    AllTwitter- 23 readers -
  • Report: Social Networking Apps Led Usage During the Super Bowl

    … New data has revealed users did more than watch TV during Super Bowl 50, as the ‘second screen’ trend saw users interact with a variety of apps on their mobile device during the game. Specifically, Localytics, an analytics and marketing platform for mobile and Web apps, found social networking, music and entertainment apps were the most…

    AllTwitterin Mobile- 15 readers -
  • Study: 57% of Users Say They’ll Use Apps More Often in the Future

    … Localytics, a lifecycle engagement platform for mobile and Web apps, has released its latest research, focused on the attention span of app users. The study of 1,000 smartphone owners revealed 92 percent of consumers expect to use apps as much as they do now (35 percent), or even more in the future (57 percent), but they’re also easily bored…

    AllTwitter- 13 readers -
  • Report: Effective In-App Messages Result in Higher Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has released its latest research, measuring the impact of in-app messages on user retention and engagement. While Localytics says only one-third of app marketers are using in-app messaging as part of their mobile engagement strategy, when this kind of communication…

    AllFacebook- 15 readers -
  • Report: Push Messages Result in Greater User Retention

    … Localytics, an analytics and marketing platform for mobile and Web apps, has today released new research documenting the struggles app marketers face in retaining active users, with a particular focus on user retention (defined as the percentage of users who return to an app 11 or more times) and user abandonment (defined as the percentage…

    AllTwitter- 26 readers -
  • Localytics: User Retention Falls in Q4 2014

    …. However, overall user retention (measured as the percentage of users returning to an app within three months of their first session) declined during the quarter, ending the year at 12 percent. Localytics attributes this decline to the number of users who abandon apps (don’t re-download them) when they’ve switched to a new device or have upgraded…

    AllFacebook- 16 readers -
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