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  • 6 Tools to Merchants Can Use to Quantify the Impact of In-Store Events

    … to in-store sales closes the loop for retail marketers and generates a better understanding of how everything from floor sets to promotions, and even weather patterns and staffing decisions, ultimately impact sales. Here are six tools that merchants can use to attribute offline marketing to in-store activity. 1. Euclid: Attribute offline marketing…

    Stephanie Miles/ Street Fight- 6 readers -
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