Location

    • Looking at Location Signals, GroundTruth Looks at Ways to Predict Behavior

      Compared to other forms of media, local as its own category is only around nine years old, says Sarah Ohle, vice president of marketing insights at GroundTruth. GroundTruth, a mobile advertising and data tech company (previously xAd), is focused on offline consumer behaviors that, when analyzed and cross-referenced, can provide real-world actionable recommendations and insights for brands.

      Street Fightin Mobile- 12 readers -
  • MomentFeed Leverages Data with New Partner Integration Program

    … will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors. MomentFeed CEO Robert Blatt says the new product and customer program is designed to improve the mobile consumer experience and provide brands…

    Stephanie Miles/ Street Fight- 13 readers -
  • PlaceIQ Study Examines the State of Integrated Marketing

    … A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg. “There is immense complexity…

    Stephanie Miles/ Street Fight- 18 readers -
  • Placed Analysis Uncovers Location Data Biases

    … Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising…

    Stephanie Miles/ Street Fightin Mobile- 26 readers -
  • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

    … Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens…

    Street Fightin Content- 16 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … Demographics lets you filter your website audience by 8 individual professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location Country Website Demographics will allow you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired…

    Douglas Karr/ Marketing Technology Blog- 25 readers -
  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    … In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name…

    Stephanie Miles/ Street Fightin Mobile- 47 readers -
  • Foursquare Extends Industry Reach With New Reddit Partnership

    … Foursquare Extends Industry Reach With New Reddit Partnership May 30, 2017 by Stephanie Miles Leave a Comment Filed Under: News Foursquare is announcing a new partnership with Reddit this morning, as the location technology firm looks to expand its reach within the social technology space. With Foursquare on board, Reddit users will now have…

    Stephanie Miles/ Street Fight- 17 readers -
  • Location And Branding: Customer Experience At Its Best

    … Use Your Location To Improve Your Brand And Business Ever thought about how your physical location reflects on your brand and your business? Or did you rent the first available place you could afford without thinking about the marketing implications? Be honest. I know other factors are much higher up your real estate requirements list…

    Heidi Cohen/ Heidi Cohen- 25 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    … Mobile advertising continues to be one of the fastest growing and most challenging sectors of the global marketing economy. According to the ad-buying agency Magna, digital advertising will surpass traditional TV advertising this year (thanks largely to mobile advertising). By 2021, mobile advertising will have increased to $215 billion, or 72…

    Marketing Technology Blogin Mobile- 23 readers -
  • Foursquare Analysis Shows Where Customers Go When Retailers Close

    … Retailers are off to a bumpy start this year, with some of the nation’s largest brick-and-mortar chains announcing plans to shut down certain locations or close up shop altogether. With so much upheaval in the retail industry, Foursquare decided to use its first-party foot traffic data to offer a glimpse into the future for those brick…

    Stephanie Miles/ Street Fight- 17 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … A partnership between two location tech companies is calculating new data about a few specific moments in consumers’ daily lives: the oasis of quiet in the office elevator. Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing…

    Street Fight- 36 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
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