• Placed Analysis Uncovers Location Data Biases

      Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

      Stephanie Miles/ Street Fightin Mobile- 25 readers -
    • PlaceIQ Study Examines the State of Integrated Marketing

      A generational shift is impacting the way consumers interact with brands, downplaying the role that physical stores play in the traditional retail environment. According to Duncan McCall, CEO of location intelligence firm PlaceIQ, the changes that brands have seen thus far are just the tip of the iceberg.

      Stephanie Miles/ Street Fight- 18 readers -
    • Captivate Adds Content Partners in Push for a 360-Degree Ad Solution

      Media is still fragmented, and as busy consumers become more and more media-averse, the industry is looking for new ways to reach them and new places to target them. Captivate announced Tuesday that 12 new content providers are joining the company’s digital place-based media network to take advantage of one of those new ways: on screens in thousands of building elevators and ...

      Street Fightin Content- 15 readers -
  • LinkedIn Launches Linkedin Website Demographics

    … Demographics lets you filter your website audience by 8 individual professional dimensions, including: Job title Industry Job seniority Job function Company Company size Location Country Website Demographics will allow you to filter by date range to understand whether that recent marketing campaign boosted traffic from your desired…

    Douglas Karr/ Marketing Technology Blog- 24 readers -
  • xAd Rebrands as GroundTruth in Push to Expand Beyond AdTech

    … In a signal of where the location technology space is heading, the location-based mobile advertising technology firm xAd announced this morning that it is expanding its scope and rebranding with a new name that better reflects the emerging landscape. “The name xAd served us well for the past eight years. But it also limited us with the name…

    Stephanie Miles/ Street Fightin Mobile- 46 readers -
  • Location And Branding: Customer Experience At Its Best

    … on one location rather than multiple sites. To appreciate how to integrate location and branding to improve your bottom line, let’s examine both a small business example and a big corporate example. 1. Small business location and marketing example: Eisenberg’s Restaurant Recently I met a marketing colleague at Eisenberg’s near Fifth Avenue and 23rd…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • Introducing Creative Factory: Mobile Ads Just Got A Lot Easier

    …. Features include: Outstream Video, Dynamic Creatives, Location, Games & Logic, Responsive and Cross Screen, and more. Creative Factory is self-service and easy to use, incorporating three main principles: Widgets: take away the need to code Triggers: define when something occurs Action: determine what activity occurs. By celebrating these…

    Marketing Technology Blogin Mobile- 23 readers -
  • Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

    … or exits a building lobby or elevator is already primed to influence purchase decisions. “If you can reinforce that message throughout the day, going up and down the elevator, going in and out of the lobby, that can really help move the needle,” Shapiro says. Placed uses double opt-in location data to inform advertisers about ROI potential…

    Street Fight- 36 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 47 readers -
  • Facebook Removes Maps From Nearby Friends Feature

    … Constine of TechCrunch that the maps are being removed, and Nearby Friends now only offers information on which neighborhoods friends are in. Constine also shared the image below of a desktop version of the feature, which provides users with a list of friends who are within a few miles, also by neighborhood, and gives them the option of tapping those…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • Prisma Now Lets Users Browse Photos in a Location-Based Feed

    … Prisma Labs released the latest update for Prisma on iOS and Android. The photo-editing application now allows users to browse photos created by other users in a location-based feed. With this update, users can access the feed by tapping on a button in the top-right corner of the app’s camera screen. From there, users can browse currently…

    AllFacebook- 24 readers -
  • Instagram Adds Contextual Stickers, Holiday Stickers, More

    … Instagram released a host of updates Tuesday: contextual stickers, holiday-themed stickers, multiple text fields, hands-free mode for videos and the ability to save Instagram Stories. Contextual stickers allow users to add the time, weather and location to their posts, in multiple styles, and they can be accessed via the smiley face icon…

    David Cohen/ AllFacebookin Social- 20 readers -
  • Marketers Are Uncertain But Embracing Mobile Location Data (Report)

    … Personalization and geotargeting have become integral parts of any marketing approach that hopes to connect with potential customers and audiences. Throughout the year, marketers have come to realize this, and they are using location data as a big part of this strategic shift. A study from mobile location analytics firm Factual examines these…

    Inside Facebook- 21 readers -
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