Location Analytics

  • Using Mobile Location Data to Target World Series Fans

    … Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less. Using GPS data to track the physical movements of its panel of opted-in users, the location analytics firm…

    Stephanie Miles/ Street Fight- 11 readers -
  • Location Analytics Tracks Human Movement Before Hurricane Irma

    … As Hurricane Irma barreled down on the state of Florida, residents prepared with trips to local hardware stores and grocery stores, but they also visited quick-service restaurants, wireless retailers, and check cashing businesses in droves, according to visitation data provided by Placed, a location analytics firm. In the wake of an unusually…

    Stephanie Miles/ Street Fight- 14 readers -
  • Placed Connects Voting Patterns to In-Store Visits

    … If this election cycle has taught us anything, it’s that the country is divided. Supporters of Hillary Clinton and Donald Trump don’t just differ in their political views, but also in the places they shop. According to a new study by the location analytics firm Placed, there was zero overlap in the most popular businesses for Trump and Clinton…

    Stephanie Miles/ Street Fight- 12 readers -
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