Location Awareness

Location awareness refers to devices that can passively or actively determine their location. Navigational instruments provide location coordinates for vessels and vehicles. Surveying equipment identifies location with respect to a well-known locationa wireless communications device. Network location awareness (NLA) describes the location of a node in a network.The term applies to navigating, real-time locating and positioning support with global, regional or local scope. The term has been applied to traffic, logistics, business administration and leisure applications. Location awareness is supported by navigation systems, positioning systems and/or locating services.
Posts about Location Awareness
  • How Mobile Wallet Offers Drive Sales

    … paid off for the retailer! SIM Partners has created an infographic that discusses the reasons why retailers/marketers should embrace the mobile wallet during the upcoming season. With the holidays right around the corner, it’s more crucial now for marketers and retailers to understand the power of mobile shopping: A whopping 56% of consumers say…

    Douglas Karr/ Marketing Technology Blogin How To's- 15 readers -
  • In First Acquisition, SocialRadar Snaps Up Location Tech Firm

    … SocialRadar, the location analytics startup founded by Blackboard founder Michael Chasen, has made its first acquisition. The company has snapped up Gridskippr, a startup specializing in location management and mobile advertising technology for smartphone apps. Terms of the deal were not disclosed. In an interview with Street Fight this week…

    Mason Lerner/ Street Fightin Social Mobile- 11 readers -
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