Location Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location Based Advertising
  • The State Of Digital Marketing In 2015

    … Advertising Will Grow The opportunities for personalized advertising will continue to grow as the adoption of apps, location based advertising and dynamic creative optimization (DCO) increases. There are so many data elements available to advertisers, enabling them to transform generic advertising into relevant marketing in real time, regardless…

    James Green/ Marketing Landin Display- 18 readers -
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