Location Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location Based Advertising
  • The State Of Digital Marketing In 2015

    … to reduce the duplication of work and improve accountability, measurability and efficiency. The more interesting trend to watch will be how much media will switch to RTB. Over time, it’s likely that 100% of direct response advertising will be bought in real time; but how far up the funnel this trend will go remains to be seen. There will always…

    James Green/ Marketing Landin Display- 25 readers -
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