Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 17 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice…

    Street Fightin Mobile- 17 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … those consumers at a time and place when ads delivered by brands are most relevant. Accurate location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers. It should all work perfectly. Right? So why do brands see clicks from Asia when setting a targeted preference for New York…

    David Hirschman/ Street Fight- 18 readers -
  • New Facebook Terms: What Marketers Need to Know

    …. This is really not a new policy. Facebook was doing this with the previous policy as well, but they didn’t spell out “Bluetooth” or “WiFi” explicitly. They only mention GPS or “other location information.” Facebook collects this information so they can show location-based advertising or let you know about nearby friends. Facebook rolled out the opt…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 87 readers -
  • Six Mobile Marketing Predictions for 2015

    … distribution for Apple Pay, will bring critical scale for location-based advertising, which will take off. Marketers are already employing "location and object-based triggers based on technologies such as GPS, NFC and the Internet of Things" to increase ad relevancy in real-time, according to a study by Rebecca Lieb of Altimeter group…

    MarketingProfsin Mobile Facebook Twitter YouTube- 24 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … location-based advertising tools. Businesses can set up their own mobile ads in as little as five minutes, and they can push those ads out to mobile users in any town they select. Cidewalk differentiates itself from competitors thanks in part to the places where its ads run — Cidewalk ads appear on more than 10,000 mobile apps, including The Weather…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … Two years ago this week, Telenav acquired mobile advertising startup Thinknear to help the firm build its location advertising business. Eli Portnoy, the startup’s founder, has spent the intervening time helming Thinknear and further building the Telenav division into a location services powerhouse. Portnoy recently left the company, making…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 11 readers -
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