Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 17 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice…

    Street Fightin Mobile- 17 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising is the ability to set a targeted location preference in order to reach the consumers most valuable to a brand. A second benefit is reaching…

    David Hirschman/ Street Fight- 18 readers -
  • New Facebook Terms: What Marketers Need to Know

    …. This is really not a new policy. Facebook was doing this with the previous policy as well, but they didn’t spell out “Bluetooth” or “WiFi” explicitly. They only mention GPS or “other location information.” Facebook collects this information so they can show location-based advertising or let you know about nearby friends. Facebook rolled out the opt…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 87 readers -
  • Six Mobile Marketing Predictions for 2015

    … way for most major players to enter the RTB market. 3. Location-based ad buying will become possible at scale Location-based advertising in mobile has been the Holy Grail for years, its growth hindered by a lack of access to accurate location data and the inventory to go with it. Growth in smartwatches—especially the Apple Watch—combined with wide…

    MarketingProfsin Mobile Facebook Twitter YouTube- 24 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 15 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … as a core part of their mobile strategy; and scale is no longer an issue. So what did you get wrong? What did you expect to happen that didn’t? One of the things that I thought would have happened was that a bunch of pure-play mobile ad networks would push hard into location. I thought Millennial Media would do a much better job of incorporating…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 15 readers -
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