Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 17 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice…

    Street Fightin Mobile- 17 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising is the ability to set a targeted location preference in order to reach the consumers most valuable to a brand. A second benefit is reaching…

    David Hirschman/ Street Fight- 16 readers -
  • New Facebook Terms: What Marketers Need to Know

    … Terms The Terms of Service policy is much shorter than it used to be. Some sections have been condensed into other areas such as the terms for app developers. Summary of the Biggest Changes 1. Privacy Basics help you understand your privacy better The biggest change I see is the attempt by Facebook to make their terms easier to understand…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 87 readers -
  • Six Mobile Marketing Predictions for 2015

    … that 62% of its revenue from mobile ads in Q2 and global mobile ad spending increased 75% to nearly $32 billion—that's one-quarter of the digital ad spend for the entire world. Moreover, there was massive investment in mobile real-time bidding (RTB), with spend up 69% from Q1 to Q2. Ad networks moved to adopt RTB or buy pureplay mobile ad exchanges…

    MarketingProfsin Mobile Facebook Twitter YouTube- 22 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … location-based advertising tools. Businesses can set up their own mobile ads in as little as five minutes, and they can push those ads out to mobile users in any town they select. Cidewalk differentiates itself from competitors thanks in part to the places where its ads run — Cidewalk ads appear on more than 10,000 mobile apps, including The Weather…

    Stephanie Miles/ Street Fightin Mobile- 14 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … that no one thought we’re going to pan out. Everyone thought there would be a scale issue. They thought it was so far afield from how advertisers were thinking about things that they wouldn’t be using it widely. Looking back, those things really did happen. Pretty much every brand at this point has, or is trying to, deploy a location-based advertising…

    Steven Jacobs/ Street Fightin Mobile Google- 13 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 8 readers -
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