Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • Pokémon Go and Local: Why Now?

    … marketing hacks like paying for in-game lures and “incense” to attract Pokémon, and thus hordes of real-life players. We’ll continue to see lots of SMB creativity like this. But the key question is why now? Watching the local space for more than ten years, I’ve always wondered why we haven’t seen a location-based scavenger hunt-like app come along…

    Michael Boland/ Street Fight- 30 readers -
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