Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    …. Here’s a look at five ways SMB local marketing will mature in the coming year: SMBs will get serious about mobile. Local and mobile go hand in hand, as more consumers than ever use their mobile phones when they are making shopping decisions in their immediate area. With more consumers living on their phones and Google’s revised algorithms…

    Street Fightin Social Mobile- 14 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … president of analytics at Dstillery. Street Fight recently caught up with Moores to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models. There’s been some tussling over whether the quality of the location data flowing through ad networks presents a meaningful problem…

    Street Fightin Mobile- 16 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … was IP address. Using Skyhook’s Hyperlocal IP, which positions over one billion IP addresses worldwide, often within 100 meters, MEDIATA could offer more contextually relevant mobile ads to their customers. With access to Wi-Fi, GPS, cell tower and device accelerometer data, MEDIATA could get a much better picture of the landscape, and deliver…

    David Hirschman/ Street Fight- 14 readers -
  • New Facebook Terms: What Marketers Need to Know

    …, but you’re only affected if you choose to buy things with your phone. 4. In the new Data Policy Facebook explicitly mentions that they are collecting device location information about you by using GPS, Bluetooth or WiFi signals This change has seemingly caused the biggest stir. People are interpreting this to be a big change, but it really isn’t…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 78 readers -
  • Six Mobile Marketing Predictions for 2015

    … way for most major players to enter the RTB market. 3. Location-based ad buying will become possible at scale Location-based advertising in mobile has been the Holy Grail for years, its growth hindered by a lack of access to accurate location data and the inventory to go with it. Growth in smartwatches—especially the Apple Watch—combined with wide…

    MarketingProfsin Mobile Facebook Twitter YouTube- 18 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … Two years ago this week, Telenav acquired mobile advertising startup Thinknear to help the firm build its location advertising business. Eli Portnoy, the startup’s founder, has spent the intervening time helming Thinknear and further building the Telenav division into a location services powerhouse. Portnoy recently left the company, making…

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 3 readers -
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