Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 16 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … president of analytics at Dstillery. Street Fight recently caught up with Moores to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models. There’s been some tussling over whether the quality of the location data flowing through ad networks presents a meaningful problem…

    Street Fightin Mobile- 16 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … those consumers at a time and place when ads delivered by brands are most relevant. Accurate location-based data means better targeting for brands, more relevant content for consumers, and optimized eCPMs for publishers. It should all work perfectly. Right? So why do brands see clicks from Asia when setting a targeted preference for New York…

    David Hirschman/ Street Fight- 16 readers -
  • New Facebook Terms: What Marketers Need to Know

    … Terms The Terms of Service policy is much shorter than it used to be. Some sections have been condensed into other areas such as the terms for app developers. Summary of the Biggest Changes 1. Privacy Basics help you understand your privacy better The biggest change I see is the attempt by Facebook to make their terms easier to understand…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 87 readers -
  • Six Mobile Marketing Predictions for 2015

    … with the much-anticipated Apple Watch announcement. This still-unreleased product managed to overshadow smartwatch releases from all other major consumer electronics manufacturers. Combined with the massive success of this year's iPhone 6, Apple's Midas touch is not wearing out any time soon. In 2015, the wearable trend has the potential to redefine…

    MarketingProfsin Mobile Facebook Twitter YouTube- 20 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … a number of other services doing some interesting things. My intuition and my gut tells me that a lot of these products are being supported by these sales teams — and that probably shouldn’t be the case. Steven Jacobs is Street Fight’s deputy editor. Check out Thinknear’s Christian de Gennaro at Street Fight Summit, coming to New York in just THREE WEEKS! Register now for the hottest event in local! …

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 4 readers -
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