Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 15 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … president of analytics at Dstillery. Street Fight recently caught up with Moores to talk about location data fraud, the role of location in programmatic, potential impact of Apple Pay and emerging attribution models. There’s been some tussling over whether the quality of the location data flowing through ad networks presents a meaningful problem…

    Street Fightin Mobile- 16 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising is the ability to set a targeted location preference in order to reach the consumers most valuable to a brand. A second benefit is reaching…

    David Hirschman/ Street Fight- 15 readers -
  • New Facebook Terms: What Marketers Need to Know

    …. This is really not a new policy. Facebook was doing this with the previous policy as well, but they didn’t spell out “Bluetooth” or “WiFi” explicitly. They only mention GPS or “other location information.” Facebook collects this information so they can show location-based advertising or let you know about nearby friends. Facebook rolled out the opt…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 85 readers -
  • Six Mobile Marketing Predictions for 2015

    …% of total digital media consumption With the increasing dominance of streaming media apps such as Netflix, Spotify, Hulu, YouTube, and iTunes, digital media consumption on mobile apps exceeded consumption via desktop in 2014. That trend will only accelerate in 2015, with app usage accelerating to over 65% of time spent for digital media…

    MarketingProfsin Mobile Facebook Twitter YouTube- 19 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … their reach and modernize their advertising practices without increasing the associated costs. Here are six solutions SMBs can use to push ads to mobile users. 1. Cidewalk: Push DIY ads to local mobile users. Designed by the mobile ad network Chitika, Cidewalk is a mobile app that gives small business owners and solo entrepreneurs access to DIY…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … location into their strategy. I thought Mojiva, InMobi, Jumptap and the other big networks would start following the money into location-based ads and the space would get a lot more competitive. What’s been really surprising is that the four companies that really set themselves apart as the leaders in location were all-purpose built around location. I…

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 4 readers -
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