Location-Based Advertising

Location-based advertising (LBA) is a new form of advertising that integrates mobile advertising with location-based services. The technology is used to pinpoint consumers location and provide location-specific advertisements on their mobile devices. According to Bruner and Kumar (2007), "LBA refers to marketer-controlled information specially tailored for the place where users access an advertising medium" (p. 2).
Posts about Location-Based Advertising
  • 5 Reasons Why Local Marketing Will Mature in 2016

    … because of faulty location targeting. As awareness of this issue becomes more widespread, expect more small businesses to demand better location-based solutions in the coming year. Advertising on social networks will get more accessible. Social networks always have held great promise as a marketing platform for local businesses. The combination…

    Street Fightin Social Mobile- 17 readers -
  • Dstillery VP: Mobile is a ‘Programmatic-First’ Platform

    … By the end of this year, mobile will likely account for over half of all spending on programmatic advertising, according to eMarketer, and programmatic buying already accounts for a quarter of all spending on mobile — nearly 50% more than on desktop. In many ways, mobile has always been a programmatic-first platform, says Lauren Moores, vice…

    Street Fightin Mobile- 16 readers -
  • Solving the Dirty Data Problem in Location-Based Advertising

    … Mike Schneider is a guest contributor. If you would like to contribute a post to Street Fight, contact us here. Location and advertising go hand-in-hand. One great benefit of location-based advertising is the ability to set a targeted location preference in order to reach the consumers most valuable to a brand. A second benefit is reaching…

    David Hirschman/ Street Fight- 16 readers -
  • New Facebook Terms: What Marketers Need to Know

    … terms and how the changes may impact how you use Facebook. Find out what’s new in Facebook’s terms of service. Changes Again! Why? There are some misconceptions about what has actually changed with these updates when Facebook released their initial announcement in late November. Many people thought Facebook would be getting more invasive…

    Andrea Vahl/ Social Media Examinerin Social Facebook- 87 readers -
  • Six Mobile Marketing Predictions for 2015

    … that 62% of its revenue from mobile ads in Q2 and global mobile ad spending increased 75% to nearly $32 billion—that's one-quarter of the digital ad spend for the entire world. Moreover, there was massive investment in mobile real-time bidding (RTB), with spend up 69% from Q1 to Q2. Ad networks moved to adopt RTB or buy pureplay mobile ad exchanges…

    MarketingProfsin Mobile Facebook Twitter YouTube- 20 readers -
  • 6 Tools SMBs Can Use to Push Mobile Ads

    … or visiting the business in person. 5. AdLeads: Pay for mobile ads when consumers sign up to learn more. AdLeads is a mobile marketing solution that charges SMBs based on the number of people who sign up to learn more about their services, rather than the number of people who view their ads. Businesses can select where they want their ads to show up…

    Stephanie Miles/ Street Fightin Mobile- 12 readers -
  • Exit Interview: Thinknear Founder Eli Portnoy Leaves Telenav

    … to the early days of Thinknear: what did you get right and what did you get wrong? About three years ago, as we were transitioning the Thinknear business from a small business solution to a local-mobile ad network, I sent a pretty extensive email to my investors laying out the reason why we’re going after this market. In the letter, we made some…

    Steven Jacobs/ Street Fightin Mobile Google- 12 readers -
  • Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative

    … Report: Mobile Location-Based Ads Improve Targeting, Engagement, Creative September 30, 2014 - Posted by Dex Media Contributor to News An emerging report by Thinknear/Telenav indicates that mobile, location-based advertising helps marketers to improve targeting, engagement, and creative. Of course, this is all based on using accurate data…

    Dex Media- 6 readers -
Get the top posts daily into your mailbox!
More from around the web