Location-Based Audience Segmentation

  • How To Do Location-Based Push Marketing Without Going Too Far

    … as a result. Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time. However, brands must tread carefully. When you collect location data but fail to provide a relevant, valuable experience — and worse…

    Brent Hieggelke/ Marketing Land- 15 readers -
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