Location Based Data

  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    …, group events and activities. And shopping. 54% of all holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day, such as when walking or commuting, according to Google’s Consumer Holiday Intentions Study from last year. It’s a small window of an opportunity for brands to connect. “To start off…

    Street Fightin Paid Search- 18 readers -
  • Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

    … enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. To an extent, Foursquare is still known for introducing “mayorships” of local coffee shops and other neighborhood institutions…

    Street Fight- 9 readers -