Location Based Data

  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … with, for multi-location brands that have hundreds or thousands of locations, it’s always been a challenge for them to maintain accuracy and consistency of their location information online,” says Nip Zalavadia, vice president of business development for location-based marketing software company Brandify. Technology Last week during Street Fight Summit 2016…

    Street Fightin Paid Search- 24 readers -
  • Beyond the Check-In: Big Data Analytics and the Evolution of Foursquare

    … enough data to map out specific areas, build a location-based recommendation engine, and create navigation software. But when the company introduced gaming dynamics to encourage check-ins, that’s what it became known for. To an extent, Foursquare is still known for introducing “mayorships” of local coffee shops and other neighborhood institutions…

    Street Fight- 12 readers -