Location-Based Marketing

  • 5 Ways to Target Moviegoers with Location-Based Marketing

    … 5 Ways to Target Moviegoers with Location-Based Marketing October 11, 2017 by Stephanie Miles Leave a Comment Filed Under: Features Ticket sales are down at movie theaters across the country, leaving some of the largest cinema chains scrambling as they search for innovative ways to reverse the sales slump. Coming off of a 16% drop in domestic…

    Stephanie Miles/ Street Fightin Mobile- 17 readers -
  • Why Location Visit Data Is Going to Be Huge for Brands

    … — and there’s the opportunity. Based on what smart buyers of location data are doing, there are excellent applications for this data for both verification of location, and attribution (the holy grail of digital advertising). The key question every advertiser wants answered is: “Did someone turn around and walk into my store to buy that product?” Perhaps…

    Street Fight- 22 readers -
  • How Sports Marketers Can Extend Their Brand and Win Big This Summer

    …. Meanwhile, brands are exceeding these numbers with their marketing dollars. With so much opportunity—and competition—how can marketers stand out from the crowd and forge meaningful relationships with sports fans? We’ve put together some best practices that will enable marketers to identify their perfect audiences and build lifelong relationships…

    Street Fightin How To's- 17 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … stages of location-based mobile marketing. Platform users see apps called proximity, messages, experiences, and analytics, among others, each of which corresponds to one of the sets of tasks necessary to shape a successful location marketing strategy. The platform’s simple layout and comprehensive offerings are its defining characteristics, Rover…

    Street Fight- 13 readers -
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