Location-Based Marketing

    • Why Location Visit Data Is Going to Be Huge for Brands

      The history of location data has been largely written by a market that buys audience segments for look-back retargeting. That means a DSP, DMP or agency trading desk, can buy a segment for their commercial use. Keep in mind, this data has already been pre-packaged by the location provider, so it has little use other than for retargeting — and there’s the opportunity.

      Street Fight- 19 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 13 readers -
  • Webinar: Marketing and Customer Engagement Tactics for the Holiday Season

    … Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before…

    Street Fight- 15 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    … Getting Pushy with Notifications Can Pay Off with Millennials October 26, 2015 by Noah Elkin Leave a Comment Filed Under: Features With the volume and velocity of messaging in the digital economy increasing seemingly exponentially, brands everywhere need to weigh not only what information and content they share but also how much…

    Street Fight- 23 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 14 readers -
  • The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

    …, but in practice, all of that technology we bring to bear to win the last mile of commerce often stumbles once a consumer enters a store or tries to find a reliable plumber or electrician within his or her zip code, making the local market actually more elusive than it might seem. Global platforms have gotten better at serving up local information that can…

    Street Fightin Google Facebook Twitter- 13 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … strategies are necessary for the hospitality industry, and location-based audience platforms are beginning to answer industry needs. By viewing social content specific to a location, more hotels are able to see real people posting in real-time within their property or properties, and more hotels are using location strategies to engage their customers…

    Street Fightin Social How To's- 15 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 28 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    …, when you cross assumed privacy boundaries — your customers may disable location sharing... or delete the app altogether. With the continuous evolution of location technology, three key concepts are emerging: presence, history and proximity. Brands can now deliver the perfectly targeted message in the most relevant time and place, and achieve…

    Brent Hieggelke/ Marketing Land- 21 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Trends presentation - and with a nod to the fact that we are halfway through 2014 — the timing seems right to take a look at some key trends in mobile and location-based marketing. The Trends Within Ms. Meeker's report, it's interesting to note that three of her top four "High-Level User/Usage Trends" are mobile focused. Those top four are: Internet…

    Aaron Strout/ Marketing Land- 26 readers -
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