Location-Based Marketing

  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 11 readers -
  • Webinar: Marketing and Customer Engagement Tactics for the Holiday Season

    … Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before…

    Street Fight- 12 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    … and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, brands and retailers stand a good chance of cutting through the clutter with push notifications. In a survey of 500 U.S. millennials commissioned by Retale, a location-based mobile and digital company that connects shoppers with local retailers, 84…

    Street Fight- 17 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 14 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … strategies are necessary for the hospitality industry, and location-based audience platforms are beginning to answer industry needs. By viewing social content specific to a location, more hotels are able to see real people posting in real-time within their property or properties, and more hotels are using location strategies to engage their customers…

    Street Fightin Social How To's- 14 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    … (NFC), proximity marketing, SMS and MMS, Mobile Apps, Email Marketing, Television, Radio, Direct Mail, Catalogs and other opportunities can be utilized to cross-promote offers to prospective consumers and businesses. An effective Point-of-Sale sales strategy is key to the success of retail firms. Utilizing location-based technologies to monitor…

    Marketing Technology Blogin Social EMail Twitter- 27 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … levels of engagement other channels would drool over. Beacons: Microlocation Brings New Possibilities With beacon deployments, your brand can detect their customers' location within a matter of inches. This allows you to understand who's attending an event, or precisely where someone is within a store. And, according to research we've conducted, many…

    Brent Hieggelke/ Marketing Land- 18 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Users <10% Y/Y growth & slowing... in more difficult to monetize developing markets like India / Indonesia / Nigeria Smartphone Subscribers +20% strong slowing... in markets like China / India / Brazil / Indonesia Tablets +52% early stage rapid unit growth Mobile Data Traffic +81 growth... = strong driver If we circled one…

    Aaron Strout/ Marketing Land- 16 readers -
Get the top posts daily into your mailbox!