Location-Based Marketing

  • LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

    … LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon September 23, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine…

    Asif Khan/ Street Fight- 15 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 11 readers -
  • Webinar: Marketing and Customer Engagement Tactics for the Holiday Season

    … Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before…

    Street Fight- 10 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    … and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, brands and retailers stand a good chance of cutting through the clutter with push notifications. In a survey of 500 U.S. millennials commissioned by Retale, a location-based mobile and digital company that connects shoppers with local retailers, 84…

    Street Fight- 16 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 13 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … strategies are necessary for the hospitality industry, and location-based audience platforms are beginning to answer industry needs. By viewing social content specific to a location, more hotels are able to see real people posting in real-time within their property or properties, and more hotels are using location strategies to engage their customers…

    Street Fightin Social How To's- 14 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    Retail firms are competing with online retail giants like Amazon and Zappos. Retail brick-and-mortar stores are aiming to provide the best experience to their customers. Foot traffic is a measure of customer motivation and interest (why did the individual prefer to come to the store to purchase when the option of online purchase is available).

    Marketing Technology Blog- 23 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … Location-based marketing has been described as "the intersection of people, places, and media." This evolving new capability centers around the idea of understanding your customers' context — such as their current location, their location history and their current or historical beacon proximity — to deliver more relevant, timely content…

    Brent Hieggelke/ Marketing Land- 17 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst Mary Meeker's now famous Internet…

    Aaron Strout/ Marketing Land- 12 readers -
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