Location-Based Marketing

  • LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon

    … LBMA Podcast: TubeMogul and Factual, Estimote’s Mirror Beacon September 23, 2016 by Asif Khan Leave a Comment Filed Under: On Location Welcome to This Week in Location Based Marketing, a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Washington D.C. Wifi, Thinfilm + Sarine…

    Asif Khan/ Street Fight- 15 readers -
  • Rover’s New Location-Based Mobile Marketing Platform Focuses on ‘Experiences’

    … Rover, a location-based mobile marketing company, launched a platform this morning that provides marketers with the tools to create and manage location-based advertising campaigns and experiences — with the aim of using data to bolster user engagement. The platform looks like a dashboard containing a number of apps that encompass the various…

    Street Fight- 11 readers -
  • Webinar: Marketing and Customer Engagement Tactics for the Holiday Season

    … Black Friday is a week away. Is there anything brands and merchants can do before then to make their local marketing stand out amid the holiday crush? A Street Fight webinar Thursday, “Real-Time Location-Based Marketing Strategies for the Holidays,” sketched out how hyperlocal technology and marketing have reshaped consumer expectations before…

    Street Fight- 11 readers -
  • Getting Pushy with Notifications Can Pay Off with Millennials

    … and the delivery channel they use. When it comes to highly connected millennials who use location-based apps, brands and retailers stand a good chance of cutting through the clutter with push notifications. In a survey of 500 U.S. millennials commissioned by Retale, a location-based mobile and digital company that connects shoppers with local retailers, 84…

    Street Fight- 16 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 13 readers -
  • The Not-So-Low-Hanging Fruit: Why the Local Market Remains Elusive

    …, but in practice, all of that technology we bring to bear to win the last mile of commerce often stumbles once a consumer enters a store or tries to find a reliable plumber or electrician within his or her zip code, making the local market actually more elusive than it might seem. Global platforms have gotten better at serving up local information that can…

    Street Fightin Google Facebook Twitter- 12 readers -
  • How One Hotel Used Location Data to Deliver Exceptional Guest Services

    … How One Hotel Used Location Data to Deliver Exceptional Guest Services July 28, 2015 by Anthony Longo Leave a Comment Filed Under: Sponsored Content This sponsored post was provided by Ground Signal. Imagine providing a guest with the cocktail they were raving about last week upon arrival at your hotel — and hold the salted rim — because you…

    Street Fightin Social How To's- 14 readers -
  • 5 Ways Retail Benefits from Hyperlocal Social Monitoring

    …). The competitive advantage any retailer has over an online store is that the consumer is nearby and ready to make a purchase. Location-based marketing efforts are getting more and more refined and offering many more ways to lead the consumer through your door and into a purchase. What is Hyperlocal Marketing? Hyperlocal marketing has actually been…

    Marketing Technology Blogin Social EMail Twitter- 26 readers -
  • How To Do Location-Based Push Marketing Without Going Too Far

    … levels of engagement other channels would drool over. Beacons: Microlocation Brings New Possibilities With beacon deployments, your brand can detect their customers' location within a matter of inches. This allows you to understand who's attending an event, or precisely where someone is within a store. And, according to research we've conducted, many…

    Brent Hieggelke/ Marketing Land- 18 readers -
  • 5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

    … Trends presentation - and with a nod to the fact that we are halfway through 2014 — the timing seems right to take a look at some key trends in mobile and location-based marketing. The Trends Within Ms. Meeker's report, it's interesting to note that three of her top four "High-Level User/Usage Trends" are mobile focused. Those top four are: Internet…

    Aaron Strout/ Marketing Land- 13 readers -
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