Location-Based Services

  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 13 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 11 readers -
  • Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

    … Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors (such as light readers and accelerometers) to more accurately determine information about the location or physical context of a user. Portnoy, the founder…

    David Hirschman/ Street Fight- 13 readers -
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