Location-Based Services

  • The New Proximity: A Second Phase in Mobile Brings Here and Now to Life

    … to where its users are in space. Again, for digital marketers, sponsored GeoFilters should be something of a no brainer. They’re easy to set up and tap into a huge audience already using the app all around you – because the other fact about proximity is that mobile trends, when they take off, are happening in your vicinity whether you leverage them or not. Damian Rollison writes the Streets Ahead column for Street Fight every three weeks. He is director of product at Brandify, and can be reached via Twitter. …

    Damian Rollison/ Street Fightin Social Google- 15 readers -
  • Yext Gets in the Customer Engagement Xone

    … of different types of information business can deliver with Xone. These range from Wi-Fi codes and new product information to standard-issue sales promotions to incentives to download a brand’s app or become a social media fan or follower. Yext CMO Jeffrey K. Rohrs signaled the longer-range engagement potential of Xone Tips, adding they can help brands…

    Street Fight- 13 readers -
  • Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

    … Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors (such as light readers and accelerometers) to more accurately determine information about the location or physical context of a user. Portnoy, the founder…

    David Hirschman/ Street Fight- 13 readers -
Get the top posts daily into your mailbox!
More from around the web