Location-Based Services

  • Foursquare Data Shows Up Today in More Places Than You’d Think

    … Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted…

    Damian Rollison/ Street Fight- 27 readers -
  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    … of the in-house team, it sets everybody up for success. In the past, where we have been a little passive in how agencies have gone to market for us, we’re very involved now in the planning, execution, and measurement of these campaigns. From a broader perspective, what does the evolution of local marketing mean to JPMorgan Chase and its customers? How…

    Street Fight- 17 readers -
  • Friends Don’t Let Friends Dial Drunk — There’s a ‘Mode’ for That

    … reps’ suggestions. We hired many students at every major university and surveyed them to find the best places to go out. We also took in user suggestions when we first launched the feature. Now, the X-Mode [see below] network is powering our HotSpots, not with only Drunk Mode users, but numerous partners via our SDK (which also helps developers…

    Street Fight- 23 readers -
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