Location-Based Services

  • #SFSNYC: At JPMorgan Chase, the Value of Location Is as a Signal of Intent

    … of location as a signal of intent, is very similar to the way search marketing works, when people type into Google and what problem they are trying to solve. Google’s been very successful as a platform for marketers to put relevant products or services in front of people as they raise their hands up. In the physical world, there is a similar type of effect…

    Street Fight- 17 readers -
  • Friends Don’t Let Friends Dial Drunk — There’s a ‘Mode’ for That

    … pull extremely accurate geolocation data with little drain on battery life. This led us to develop more location based apps, as each new user under the X-Mode SDK will make the features of every app stronger. We also developed Walk Against Humanity, which is an exercise app that’s mean to you. X-Mode hopes to one day release and launch an app…

    Street Fight- 17 readers -
  • Yext Gets in the Customer Engagement Xone

    … Yext Gets in the Customer Engagement Xone September 30, 2015 by Noah Elkin Leave a Comment Filed Under: Features, News Fast-growing Yext, which continues to add senior-level executives at an impressive clip, is also broadening its suite of location-based targeting products with the launch this week of Xone (pronounced “zone”), a beacon-based…

    Street Fight- 14 readers -
  • Sense360 Launches Developer Platform to Unlock Mobile Sensor Data

    … Since leaving Telenav last fall, hyperlocal veteran Eli Portnoy has been working hard on a new startup called Sense360, which is looking to analyze data from users’ smartphone sensors (such as light readers and accelerometers) to more accurately determine information about the location or physical context of a user. Portnoy, the founder…

    David Hirschman/ Street Fight- 14 readers -
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