Location-Based Targeting

  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    …. According to Mark2Media, 52% of Americans use mobile devices to research products while browsing in-store, and comScore reports that 4 out of 5 consumers use smartphones to shop. To capitalize on this behavior, a cross-device strategy is key to increasing the time consumers spend with a brand. Not only does mobile sit at an interesting…

    Soo Jin Oh/ Marketing Landin Mobile- 39 readers -
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