Location-Based Targeting

  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
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