Location-Based Targeting

    • The Evolution of Location-Based Targeting

      More and more marketers and developers are using mobile device coordinate data to better understand their customers or users based on how they move through the physical world. This not only includes visits to retail stores, but shows a complete picture of real world movement, including when a device is at home, at work, at a park, at a school, traveling for business or fun, an ...

      Street Fight- 19 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    … intersection between offline and online activity, but it provides an interactive platform that allows immediate ways for brands to engage users and view products through tools like mobile apps and functions like click-to-call and click-to locate. Target has been incentivizing consumers to make spur-of-the-moment purchases using hyper-local targeting…

    Soo Jin Oh/ Marketing Landin Mobile- 36 readers -
Get the top posts daily into your mailbox!
More from around the web