Location-Based Targeting

  • The Evolution of Location-Based Targeting

    … for answering the question of where a device is (or what the user is doing) are not all created equal, and it’s worth taking a look at the different methodologies and how they are evolving. Location Targeting Started with Geofencing When marketers think about location-based targeting, they often think of geofencing. The term has become a catchall…

    Street Fight- 21 readers -
  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    … and providing discounts and coupons to mobile users while in-store. Adding location-based elements is a key component and differentiator for the mobile channel. Measurement is quite effective for this strategy, as each coupon has a unique ID tied to the source of the ad campaign that ensures proper attribution is given when redeemed. Another tactic…

    Soo Jin Oh/ Marketing Landin Mobile- 38 readers -
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