Location-Based Targeting

  • Effective Mobile Marketing Across Retail, Travel, Automotive & Financial Services

    … and providing discounts and coupons to mobile users while in-store. Adding location-based elements is a key component and differentiator for the mobile channel. Measurement is quite effective for this strategy, as each coupon has a unique ID tied to the source of the ad campaign that ensures proper attribution is given when redeemed. Another tactic…

    Soo Jin Oh/ Marketing Landin Mobile- 30 readers -
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