Location-Based Technology

  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    … in the U.K., while WiFi is the top-deployed technology in the U.S. “The biggest takeaway is the view that location-based marketing is not just about mobile,” said Asif Khan, founder and president of the LBMA. “The data clearly shows that marketers believe that all media can be location-based.” While WiFi and GPS are the most heavily deployed…

    Stephanie Miles/ Street Fight- 15 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -
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