Location-Based Technology

  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    …., 6% in Canada, 7% in the U.K., and 3% in Singapore between 2016 and 2017. In polling more than 500 business leaders and marketing executives from around the globe, the LBMA found that the most heavily deployed location-based marketing technology varies significantly from country to country. For example, GPS is the top technology currently deployed…

    Stephanie Miles/ Street Fight- 15 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -