Location-Based Technology

  • LBMA Report Finds Global Expansion of NFC Tech in 2017

    … Location-based ad targeting is on the rise, but the technology that companies are relying on to amplify their messaging varies depending on the country, according to the results of a new global location trends report by the Location Based Marketing Association (LBMA). Use of location technology for marketing is on the rise, up 5% in the U.S…

    Stephanie Miles/ Street Fight- 15 readers -
  • Report: Beacons a Slam Dunk for Sports, Recouping Over $1B in Ticket Sales

    … Perhaps the most remarkable things about proximity technology — and beacons in particular — is how rapidly the industry has grown in such a short time. Just this past January, Unacast, which operates a network of beacon and proximity data, revealed in its Q1 2016 Proxbook report a 52% growth in the number of beacons deployed by its members (all…

    Street Fight- 18 readers -
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