Location Data

    • MapQuest Tackling More Location Data and Services Under Verizon Ownership

      As a veteran player in digital mapping, MapQuest has amassed a vast amount of location data over the years. Elise Neel, the head of MapQuest for business, says the company has evolved to meet not only the needs of marketers and other clients, but the demands of its owners. Verizon acquired MapQuest’s parent, AOL, in 2015 — and with that change came a new set of responsibilit ...

      Street Fight- 18 readers -
    • Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement

      Two Mobile Marketing Studies Sketch Location Data’s Role in Cross-Channel Measurement April 10, 2017 by David Card Leave a Comment Filed Under: Commentary Two studies released last week by industry organizations provide useful advice on mobile marketing tactics and using location data. As mobile consumes an increasing share of digital marketing, both studies point to the ne ...

      Street Fightin Mobile- 25 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 14 readers -
  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    … the consumer journey and charting attribution, companies like Singapore-based Near are also working on applications in areas like city planning. Near, which provides real-time information on places, people and products, enables brands and businesses to “visualize, engage and analyze audience data including their location and behavior for data…

    David Hirschman/ Street Fight- 31 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 19 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … airline miles from several big airlines and will “pay” app users who provide their location data. Many apps already collect and sell user location data, but Frequent Flier is different in its transparency: “For Placed, privacy has been one of our key tenets from the beginning,” David Shim, founder and CEO of Placed, told Street Fight. “We’re being…

    Street Fight- 15 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … if your service is perfect for a a specific kind of user. As a way to help publishers better target users, location intelligence platform Gimbal this morning launched a new proximity data service that collects and visualizes location data to help mobile app publishers better understand the real-world behavior of their users, said Paul Cheng…

    Street Fight- 17 readers -
  • How to Find Local Customers With Twitter

    … Do you use Twitter for your business? Looking for ways to connect with local customers? There are tactics you can use to improve the visibility of your local business and identify potential leads. In this post you’ll discover three ways to connect with local customers on Twitter. Discover how to find local customers with Twitter. #1: Add…

    Social Media Examinerin Social Twitter How To's- 10 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … Mobile location network Skyhook Wireless has released the results of a recent survey of 1,000 mobile users, focused on consumer opinion surrounding location-based services and apps on mobile devices. The results indicated 83 percent of users say location services are ‘vital’ to an app, but nearly 40 percent of users hesitate to share…

    AllFacebook- 15 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via…

    Steven Jacobs/ Street Fightin Mobile- 16 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 9 readers -
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