Location Data

  • Why Carrier Data Is the Key to Unlocking Mobile Verification

    … Verification is emerging as one of the biggest themes of 2017 in adtech. Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying…

    Street Fight- 17 readers -
  • Taking the Pulse of the Location Data Ecosystem

    … Companies selling location and proximity data and services themselves concede that it’s a pretty small market, but that location data is an increasingly critical signal for a variety of marketing, operations, and product features well beyond mobile advertising. Street Fight surveys confirm that location data is attracting lots of interest from…

    Street Fightin Social Mobile- 15 readers -
  • MapQuest Tackling More Location Data and Services Under Verizon Ownership

    … As a veteran player in digital mapping, MapQuest has amassed a vast amount of location data over the years. Elise Neel, the head of MapQuest for business, says the company has evolved to meet not only the needs of marketers and other clients, but the demands of its owners. Verizon acquired MapQuest’s parent, AOL, in 2015 — and with that change…

    Street Fight- 23 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    … The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding…

    David Hirschman/ Street Fight- 34 readers -
  • Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

    Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media December 5, 2016 by David Card Leave a Comment Filed Under: Commentary, News A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on ...

    Street Fight- 27 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … in New York City, Brandify launched its new Brandify 360° Network, a new solution that partners with a network of 18 publishers and 200 directories to data-cleanse listings information—ensuring that customers receive the best possible brand experience. Brandify owns proprietary Social Data Matching (SDM) technology that ensures webpage consistency…

    Street Fightin Paid Search- 25 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 24 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … already using the Gimbal platform include Scanlife, SnipSnap, and Perfect365. To source the data, Gimbal partners with a number of local data companies including Kochava Collective and Unacast. Gimbal’s platform-as-a-service spares mobile app publishers the need to hire developers or task their own developers with laying out an infrastructure…

    Street Fight- 17 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 21 readers -
Get the top posts daily into your mailbox!