Location Data

  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … airline miles from several big airlines and will “pay” app users who provide their location data. Many apps already collect and sell user location data, but Frequent Flier is different in its transparency: “For Placed, privacy has been one of our key tenets from the beginning,” David Shim, founder and CEO of Placed, told Street Fight. “We’re being…

    Street Fight- 9 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … Gimbal Launches Proximity Data Platform for Mobile App Publishers July 13, 2016 by Joseph Zappa Leave a Comment Filed Under: Mobile, News While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even…

    Street Fight- 14 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 9 readers -
  • How to Find Local Customers With Twitter

    … Do you use Twitter for your business? Looking for ways to connect with local customers? There are tactics you can use to improve the visibility of your local business and identify potential leads. In this post you’ll discover three ways to connect with local customers on Twitter. Discover how to find local customers with Twitter. #1: Add…

    Social Media Examinerin Social Twitter How To's- 7 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … activated in order to receive offers and notifications from nearby businesses and attractions. Specifically, 34 percent of users appreciate receiving personalized messages from apps when location services are turned on. Overall, the study found weather and social networking apps were the most popular app types to have locations services turned…

    AllFacebook- 9 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 6 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 6 readers -
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