Location Data

    • Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media

      Survey of Mobile Marketers Highlights Growing Focus on Location Data, Social Media December 5, 2016 by David Card Leave a Comment Filed Under: Commentary, News A new industry-sponsored study of mobile advertisers and agencies offers guidance for hyperlocal marketing providers. Big brands and their agencies are increasing their mobile marketing efforts, with a keen focus on ...

      Street Fight- 9 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 14 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … location at scale, and provide actionable insights into consumer behavior. “Location data is what connects the digital world with the physical world, enabling Placed to measure the impact of advertising on offline behaviors including store visits,” said Shim. “Placed’s approach is one that is focused on privacy first both for consumers and our…

    Street Fight- 11 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … if your service is perfect for a a specific kind of user. As a way to help publishers better target users, location intelligence platform Gimbal this morning launched a new proximity data service that collects and visualizes location data to help mobile app publishers better understand the real-world behavior of their users, said Paul Cheng…

    Street Fight- 15 readers -
  • Location Data Management 101: Seeing the Bigger Picture

    … I recently met with a client who challenged me with a great question: how can anyone stay on top of all the terminology that proliferates in location marketing? The client gave as an example the confusion that exists between the terms data syndication, listing management, presence management and location data management. I get the problem. We…

    Street Fight- 10 readers -
  • How to Find Local Customers With Twitter

    … Do you use Twitter for your business? Looking for ways to connect with local customers? There are tactics you can use to improve the visibility of your local business and identify potential leads. In this post you’ll discover three ways to connect with local customers on Twitter. Discover how to find local customers with Twitter. #1: Add…

    Social Media Examinerin Social Twitter How To's- 9 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 12 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    …, chief executive of both Juice Mobile and the spin off, Freckle IOT, to talk about how wearables will impact the mobile ad industry and why beacons will finally make mobile location data “honest.” In an interview earlier this year, you argued that mobile is going advertising is a medium that’s going to be driven by activation.” Can you expand on what…

    Street Fightin Mobile- 7 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … data not content, has suddenly put an price tag on the data quality problem on mobile exchanges. A new report from Thinknear suggests the problem is only getting worse at least when it comes to location data. The mobile advertising company found that the quality of location data, which publishers attach to inventory passed onto programmatic…

    Steven Jacobs/ Street Fightin Mobile- 10 readers -
  • With New Dashboards, Factual Puts A Face On Its Data

    … Factual is making a bigger push into the media business. The data company has released a new self-service tool to allow agencies, publishers and demand-side platforms to segment and build audiences using the company’s location analytics toolset. Last year, the firm entered the mobile ad fray with two new products. A geo-fencing API called…

    Steven Jacobs/ Street Fightin Mobile- 7 readers -
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