Location Data

  • MapQuest Tackling More Location Data and Services Under Verizon Ownership

    … As a veteran player in digital mapping, MapQuest has amassed a vast amount of location data over the years. Elise Neel, the head of MapQuest for business, says the company has evolved to meet not only the needs of marketers and other clients, but the demands of its owners. Verizon acquired MapQuest’s parent, AOL, in 2015 — and with that change…

    Street Fight- 23 readers -
  • InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers

    … InMarket Unveils Program to Recapture Lost Shoppers — And Revenue — for Retailers March 20, 2017 by Joao-Pierre Ruth Leave a Comment Filed Under: News For retailers who are trying to charge up their repeat business, inMarket today is introducing a way to reengage with absentee customers. The company’s Lapsed Shopper Program identifies…

    Street Fight- 16 readers -
  • Near CEO: Bad Data Remains a Big Challenge for Location Platforms

    … The painstaking process of creating actionable location intelligence has borne fruit in the past couple of years. A number of hyperlocal tech companies have refined their technology in tying people to places, and are continuing to find a variety of compelling use cases. While some of the most obvious uses of location data are in understanding…

    David Hirschman/ Street Fight- 34 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … and accuracy before syndicating and claiming locations across the local ecosystem. The new product links the most powerful data insights with a special attention to detail that catches mistakes that sometimes only the human eye can see. “You get full visibility about how your consumer came across your website,” Zalavadia says. “You’ll see the top…

    Street Fightin Paid Search- 25 readers -
  • Give Placed Your Location, and the Company Will Give You Frequent Flyer Miles

    … Location analytics firm Placed today is launching a new app that allows consumers to share their location data in exchange for frequent flyer miles. The Frequent Flyer app, with its explicit value exchange for consumers, has the potential to show how effective mobile ads can be in driving in-store purchases. To make the app work, Placed bought…

    Street Fight- 23 readers -
  • Gimbal Launches Proximity Data Platform for Mobile App Publishers

    … Gimbal Launches Proximity Data Platform for Mobile App Publishers July 13, 2016 by Joseph Zappa Leave a Comment Filed Under: Mobile, News While more consumers own smartphones than ever before, they also face an unprecedented number of options when it comes to mobile apps. For app publishers, it can be hard to stand out in the crowd — even…

    Street Fight- 17 readers -
  • How to Find Local Customers With Twitter

    … location is shown automatically in your tweets. After you publish your tweet, your location will be displayed when it appears in users’ timelines. #2: Find Leads With a Local Hashtag Search One way to find local customers on Twitter is to use a tool like Hashtagify to search for people using specific hashtags. Then after you’ve compiled a list…

    Social Media Examinerin Social Twitter How To's- 13 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 18 readers -
  • Juice Mobile CEO: Beacons Will Make Location ‘Honest’

    … Late last year, ad network Juice Mobile spun off a separate company focused exclusively on beacons, and the internet of things. The idea was to create a large enough network of beacons to allow large brands to use their data to inform and measure mobile advertising in an accurate and scalable way. We caught up recently with Neil Sweeney…

    Street Fightin Mobile- 14 readers -
  • Report: More Than Half of Mobile Location Data is Inaccurate

    … Report: More Than Half of Mobile Location Data is Inaccurate May 14, 2015 by Steven Jacobs Leave a Comment Filed Under: Field Notes Its been a banner year for the mobile advertising, but the industry still faces structural issues that could inhibit growth. To wit: the growing importance of programmatic buying, where marketers buy media via…

    Steven Jacobs/ Street Fightin Mobile- 20 readers -
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