Location Marketing

  • Street Culture: How Placeable Employees Own the Company’s Culture

    … “Own your accomplishments and own your failures.” It’s a basic statement that Ari Kaufman says with emphasis (pretty much how he says everything, it seems). It’s important, and part of what motivates him and his employees at Placeable, a four-year-old location marketing company based in Denver. “We want people to not be afraid to stand up…

    Street Fightin How To's- 13 readers -
  • How are beacons going to affect search marketing?

    … Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 28 readers -
  • 17 fascinating stats about beacons and location marketing

    …) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%. 5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement…

    Christopher Ratcliff/ Search Engine Watch- 12 readers -
  • Google Update Strengthens Case for Location Marketing

    Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are commonplace. It is not uncommon to completely overhaul your digital strategy after a Google update. Whereas in the past marketing was enhanced and/or changed only occasionally, based ...

    E-Marketing Associates- 9 readers -
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