Location Marketing

  • How are beacons going to affect search marketing?

    … Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy. (I actually work for a company that makes beacons and management software, so it’s not just me being boring). I’ve found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 12 readers -
  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 7 readers -
  • Google Update Strengthens Case for Location Marketing

    … laid with the extensions that AdWords offer, but now this is doubly true with the update to AdWords Location Marketing. Research from Google suggests that 60% of customers will use the information contained in those extensions to contact your hotel. If your hotel makes use of the AdWords location extension, they can expect to see an increase…

    E-Marketing Associatesin Paid Search Google- 5 readers -
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