Location Marketing

  • Street Culture: How Placeable Employees Own the Company’s Culture

    …,” Kaufman says. Kaufman expects workers — especially millennials — to job-hop. But even so the company offers a number of perks, including membership stock shares making each employee an equity owner — which means that Kaufman has written at least one check to a leaving employee for upwards of $60,000. “That’s the kind of tactical ownership that we’re…

    Street Fightin How To's- 8 readers -
  • How are beacons going to affect search marketing?

    … and benefit from large scale deployment, as they already have large data networks and physical locations). In many cases, this will be about hyper-localised PPC campaigns. On the other, locations providing realtime SEO, with a shifting set of keywords based on whatever is currently happening in-store (or in-museum, or in-restaurant for instance…

    Matt Owen/ Search Engine Watchin Paid Search How To's- 15 readers -
  • 17 fascinating stats about beacons and location marketing

    … Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue. For this week’s chat, we’ll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us…

    Christopher Ratcliff/ Search Engine Watch- 9 readers -
  • Google Update Strengthens Case for Location Marketing

    … Advertising today is completely different than it has been at any point in history. The reality of today’s digital style of advertising and marketing is that massive, groundbreaking changes are commonplace. It is not uncommon to completely overhaul your digital strategy after a Google update. Whereas in the past marketing was enhanced…

    E-Marketing Associatesin Paid Search Google- 6 readers -
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