Location Personalization

  • 3 Ways to Use Email Marketing + Pokemon Go to Promote Your Business

    … personalization has long been used by savvy email marketers to help customers find store locations nearest to them. But Pokemon Go presents a new way to use geo-targeted emails. Instead of just showing people nearby stores, you can show them all Pokemon Go points of interest that are near your store locations. For example, if there’s a Pokemon Go gym…

    Movable Ink Blogin EMail- 35 readers -
  • Email Marketing Personalization 101

    … Imagine receiving an email from your best friend. You’d open it right away because a) It’s from someone you know and b) There’s a good chance the email content is relevant to you (and maybe even includes some salacious gossip). That’s the basic idea behind personalization for email marketers. (Minus the gossip. Usually.) When you personalize…

    Movable Ink Blog- 19 readers -
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