Location Services

  • Street Fight’s Predictions for 2016: Part Two

    … and on-the-ground operations in local service areas. In Denver, for example, grocery delivery companies are eying tens of thousands of consumers living in the urban sprawl outside of downtown. Lyft offers services in Gloucester, M.A., less than an hour from Boston, but Uber hasn’t quite made it there yet. In 2016, location services tech will continue…

    Street Fightin Display Google Facebook- 14 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … Mobile location network Skyhook Wireless has released the results of a recent survey of 1,000 mobile users, focused on consumer opinion surrounding location-based services and apps on mobile devices. The results indicated 83 percent of users say location services are ‘vital’ to an app, but nearly 40 percent of users hesitate to share…

    AllFacebook- 18 readers -
  • As Mobile Services Evolve, Improved Location Dynamics Will Change the Game

    … and refined by local context. Ask a person where he shops or eats, he’ll answer with a specific place in mind. In 2015, apps will catch up to that specificity. Location will mean more than a wandering blue dot; it will mean the places we’ve traveled, the relationships we’ve developed, and the resolutions we’ve kept. Michael Chasen is CEO of SocialRadar. A co-founder of Blackboard, he led that company as CEO for 15 years and successfully sold it to Providence Equity Partners in 2011. …

    Street Fightin Mobile- 17 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    … Facebook Preferred Marketing Developer and digital marketing platform MomentFeed announced that it has incorporated the social network’s recently introduced local awareness ads into its MomentFeed Campaigns offering. Facebook introduced local awareness ads last month, saying that they allow small and midsized businesses to target users who…

    David Cohen/ AllFacebookin Facebook- 28 readers -
  • Facebook Debuts Local Awareness Ads

    … might want to choose a picture of the dish, along with some text enticing people to come in and try it. You can also add a call-to-action button for your ad — “Get Directions” (to help people find your store) or “Like Page.” SMBs on Facebook: Will you try out local awareness ads? …

    David Cohen/ AllFacebookin Social Facebook- 19 readers -
  • iOS 8 Is Here, and Facebook Is Ready

    …, and it said updates will be rolled out “over the coming weeks.” One of the changes in iOS 8 is a modification to the location services setting, and Facebook product management director Adam Mosseri reassured users of the social network that their location information is safe, writing in a Newsroom post detailing the updates for iOS 8: Nothing has changed…

    David Cohen/ AllFacebook- 7 readers -
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