Location Services

  • Street Fight’s Predictions for 2016: Part Two

    … With 2015 drawing to a close, it’s time again to look ahead to what we can expect in the hyperlocal space in 2016. We asked Street Fight staffers and weekly columnists what they thought would be the biggest story (or stories) in local in 2016. We ran the first installment yesterday — now here are the rest. Our analyst contributors weighed…

    Street Fightin Display Google Facebook- 11 readers -
  • Survey: Nearly 40% of Mobile Users Hesitant to Use Location Services (Infographic)

    … their location data, due to a number of concerns. The study found 50 percent of these hesitant users named ‘privacy concerns’ as the top reason they don’t turn on location services. Twenty-three percent said they didn’t see the value of using location data, while 19 percent were concerned about draining their battery life by using location services…

    AllFacebook- 13 readers -
  • PMD MomentFeed Incorporates Facebook’s Local Awareness Ads

    …. MomentFeed CEO Robert Blatt said in a release announcing the addition of Facebook local awareness ads: It’s no longer enough for national campaigns to simply create awareness. In the mobile consumer era, these campaigns need to drive action, which is most frequently a visit to a store or restaurant. Everyone is trying to close the loop between…

    David Cohen/ AllFacebookin Facebook- 26 readers -
  • Facebook Debuts Local Awareness Ads

    … to enable location services on their mobile devices. The social network said in introducing local awareness ads in the Facebook for Business post: With local awareness ads, businesses can quickly and easily find new customers by showing ads to groups of people who are near that business’ neighborhood. Local awareness ads are built to be more cost…

    David Cohen/ AllFacebookin Social Facebook- 16 readers -
  • iOS 8 Is Here, and Facebook Is Ready

    …, and it said updates will be rolled out “over the coming weeks.” One of the changes in iOS 8 is a modification to the location services setting, and Facebook product management director Adam Mosseri reassured users of the social network that their location information is safe, writing in a Newsroom post detailing the updates for iOS 8: Nothing has changed…

    David Cohen/ AllFacebook- 3 readers -
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