Location Targeting

  • Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

    Brand: Purple Mattress Platforms: Facebook, Instagram, YouTube, Google Display Network Bottom Line: E-commerce brands see higher click-through rates when they target ad content to consumers in specific locations. When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress br ...

    Stephanie Miles/ Street Fight- 22 readers -
  • A Guide To AdWords Location Targeting In The United States

    … May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened…

    PPC Heroin Paid Search- 15 readers -
  • 6 Tips for Managing Local SEO With Multiple Locations

    … Local SEO holds tremendous potential for almost any business with a physical location (and even some without). Because local SEO functions on an algorithm separate from Google's national search, you'll face less competition, higher relevance among your local audience, and even higher visibility, thanks to Google's local 3-pack listings…

    Search Engine Guidein SEO- 11 readers -