Location Targeting

    • Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

      Brand: Purple Mattress Platforms: Facebook, Instagram, YouTube, Google Display Network Bottom Line: E-commerce brands see higher click-through rates when they target ad content to consumers in specific locations. When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress br ...

      Stephanie Miles/ Street Fightin Facebook YouTube- 14 readers -
  • A Guide To AdWords Location Targeting In The United States

    May 11, 2017 AdWords geo targeting or location targeting helps you reach out to your customers in your desired areas. It helps you develop a strategy to target right customers at the right location. Source: Google/Ipsos MediaCT/Purchased, Research: Understanding Consumers’ Local Search Behavior, May 2014. Respondents were screened on smartphone usage and purchase behavior.

    PPC Hero- 15 readers -
  • 6 Tips for Managing Local SEO With Multiple Locations

    … Local SEO holds tremendous potential for almost any business with a physical location (and even some without). Because local SEO functions on an algorithm separate from Google's national search, you'll face less competition, higher relevance among your local audience, and even higher visibility, thanks to Google's local 3-pack listings…

    Search Engine Guidein SEO- 11 readers -
  • 40Nuggets: Engage and Convert without Annoying Visitors

    … and reassess your offerings. Features include customizable templates, responsive designs, custom templates (with full JavaScript, HTML and CSS control), A/B testing, automated A/B optimization, campaign scheduling, multi-step engagement processes, followup campaigns, remarketing, segmentation, location-based targeting, source targeting, triggers, exit-intent…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • How to Use Facebook Advanced Location Targeting for More Engagement

    … a sparsely populated area and your ad is still being served to 100,000 people, reduce your target radius and interest categories. What do you think? Have you tried Facebook’s extended location targeting? Have fans responded positively to your ads? Please share your thoughts in the comments below. Tips for using Facebook advanced location targeting. Tags: avtar ram singh, facebook, facebook engagement, facebook location, local business, location ad targeting, location targeting …

    Social Media Examinerin Social Facebook How To's- 31 readers -
  • 9 Tips for Back-to-School College Geotargeting

    … Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of that time in anyone’s life. Sometimes you live on campus. Other times you’re…

    Clix Marketing PPC Blog- 25 readers -
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