Location Tech

  • How ‘Moment-based’ Targeting Will Impact Local Advertising

    … that will provide info about the end recipient’s state of mind, and while targeting moments has traditionally been centered on location, it takes more than that to find these receptive moments. For example, take an advertiser that wants to reach a business traveler. Traditionally, an audience of “business travelers” would be built probabilistically, looking…

    Street Fight- 13 readers -
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