• Instagram Follower Growth, Engagement Continue Trending Down (Study)

    … studied by Locowise averaged 2.43 posts per day. Default was the most-used photo filter. 90.81 percent of posts published during April were images. Images engaged 1.07 percent of followers, while videos engaged 0.81 percent. Comments represented just 1.75 percent of total engagement, but 18.56 percent of all comments were posted on videos. Readers: Did any of Locowise’s Instagram findings for April surprise you? …

    David Cohen/ AllFacebookin Social- 24 readers -
  • Instagram Follower Growth Rises in March (Report)

    … percent versus February. However, that figure was down 83.59 percent from April 2015. Post engagement rate was 1.1 percent of total followers—again up compared with February (30.95 percent) and down sharply from April 2015 (60.71 percent). Brands posted 2.43 times per day, and 91.23 percent of those posts were images. The engagement rate for images…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Instagram Engagement Slump Continues (Report)

    … Featured Jobs Social Media Manager Colorado Public Radio Denver Metro, CO Copywriter Various, Inc. Campbell, California (US) Social Media and Engagement Manager EdSource Today Oakland, CA Commercial Manager William Reed Business Media Chicago, IL Event & Marketing Coordinator B2B Media Company NYC New York City, New York (US) See more…

    David Cohen/ AllTwitterin Social Facebook Twitter- 11 readers -
  • Instagram Is Now a Pay-to-Play Platform (Study)

    … By David Cohen on Jan. 19, 2016 - 9:00 AM Instagram has gone from one of the most “viral” social networks to a pay-to-play platform during the year. That was the conclusion reached by social analytics and reporting firm Locowise in its 2015 year in review. Locowise found that follower growth and engagement on the Facebook-owned photo…

    David Cohen/ AllTwitterin Social Facebook Twitter- 29 readers -
  • Organic Growth Becomes More Elusive on Facebook (Study)

    … By David Cohen on Jan. 5, 2016 - 3:00 PM December 2015 brought the lowest organic page like growth and post engagement rate in the eight months that social analytics and reporting firm Locowise has been studying Facebook pages, along with the highest post reach since September. Locowise released its study for December 2015 and its year…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -
  • Do Hashtags Mean Engagement on Twitter, Instagram?

    … How does the use of hashtags affect engagement on Twitter and Instagram? Analytics and reporting firm Locowise studied the following from Aug. 1 through Oct. 31: more than 1,300 Twitter accounts with more than 60 million combined followers and 600,000 tweets during the period; and more than 1,500 Instagram accounts with more than 300 million…

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
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