Locowise

  • Facebook Pages Paid for 31.68% of Total Reach in April (Report)

    … November 2015. The average post reach was 10.71 percent of total audience, down 6.13 percent from March. Organic reach is actually on the rise, as Locowise found that the first four months of 2016 tallied the highest organic reach since it began its studies. Videos secured the most reach, at 12.17 percent of total audience, followed by photos (11.53…

    David Cohen/ AllTwitterin Facebook- 25 readers -
  • Instagram Follower Growth, Engagement Continue Trending Down (Study)

    … Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April. Social analytics and reporting firm Locowise released its April analysis of 2,500 brand profiles on the Facebook-owned photo- and video-sharing network, and its findings included: Follower growth of 0.16 percent…

    David Cohen/ AllFacebookin Social- 24 readers -
  • Instagram Follower Growth Rises in March (Report)

    … By David Cohen on Apr. 13, 2016 - 5:00 PM Efforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March. Social analytics and reporting firm Locowise found that in March: Average follower growth was 0.32 percent of the total audience, which was up 60…

    David Cohen/ AllTwitterin Social Facebook- 22 readers -
  • Instagram Engagement Slump Continues (Report)

    … Featured Jobs Social Media Manager Colorado Public Radio Denver Metro, CO Copywriter Various, Inc. Campbell, California (US) Social Media and Engagement Manager EdSource Today Oakland, CA Commercial Manager William Reed Business Media Chicago, IL Event & Marketing Coordinator B2B Media Company NYC New York City, New York (US) See more…

    David Cohen/ AllTwitterin Social Facebook Twitter- 11 readers -
  • Believe It: Facebook Page Post Reach Continues to Surge (Report)

    … administrators on new features recently introduced by Facebook: Keep an eye on Reactions: How is your audience reacting to your content? What reaction is the most used one? What type of content gets a certain reaction? Does any of this affect your total reach and engagement? Explore live-streaming: Experiment and see what works for you. How does…

    David Cohen/ AllTwitterin Social Facebook- 41 readers -
  • Instagram Is Now a Pay-to-Play Platform (Study)

    … By David Cohen on Jan. 19, 2016 - 9:00 AM Instagram has gone from one of the most “viral” social networks to a pay-to-play platform during the year. That was the conclusion reached by social analytics and reporting firm Locowise in its 2015 year in review. Locowise found that follower growth and engagement on the Facebook-owned photo…

    David Cohen/ AllTwitterin Social Facebook Twitter- 29 readers -
  • Organic Growth Becomes More Elusive on Facebook (Study)

    … By David Cohen on Jan. 5, 2016 - 3:00 PM December 2015 brought the lowest organic page like growth and post engagement rate in the eight months that social analytics and reporting firm Locowise has been studying Facebook pages, along with the highest post reach since September. Locowise released its study for December 2015 and its year…

    David Cohen/ AllTwitterin Social Facebook- 23 readers -