• Instagram Follower Growth, Engagement Continue Trending Down (Study)

    … Pay-to-play is quickly becoming a reality for brands on Instagram, as follower growth and engagement continued to plunge in April. Social analytics and reporting firm Locowise released its April analysis of 2,500 brand profiles on the Facebook-owned photo- and video-sharing network, and its findings included: Follower growth of 0.16 percent…

    David Cohen/ AllFacebookin Social- 24 readers -
  • Instagram Follower Growth Rises in March (Report)

    … By David Cohen on Apr. 13, 2016 - 5:00 PM Efforts by brands on Instagram to encourage users to follow them in advance of its shift to a Facebook News Feed-type of algorithm paid off in March. Social analytics and reporting firm Locowise found that in March: Average follower growth was 0.32 percent of the total audience, which was up 60…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Instagram Engagement Slump Continues (Report)

    … Featured Jobs Social Media Manager Colorado Public Radio Denver Metro, CO Copywriter Various, Inc. Campbell, California (US) Social Media and Engagement Manager EdSource Today Oakland, CA Commercial Manager William Reed Business Media Chicago, IL Event & Marketing Coordinator B2B Media Company NYC New York City, New York (US) See more…

    David Cohen/ AllTwitterin Social Facebook Twitter- 11 readers -
  • Instagram Is Now a Pay-to-Play Platform (Study)

    …, with images representing 91.87 percent of those posts. Image posts engaged 1.1 percent of followers, while that number slipped to 0.83 percent for video posts. 97.4 percent of all engagements were likes. Locowise concluded: If you want to achieve great growth on Instagram, you do need to consider alternative tactics. Organic growth will not get you far. Readers: What are your thoughts on Locowise’s findings? …

    David Cohen/ AllTwitterin Social Facebook Twitter- 28 readers -
  • Organic Growth Becomes More Elusive on Facebook (Study)

    … By David Cohen on Jan. 5, 2016 - 3:00 PM December 2015 brought the lowest organic page like growth and post engagement rate in the eight months that social analytics and reporting firm Locowise has been studying Facebook pages, along with the highest post reach since September. Locowise released its study for December 2015 and its year…

    David Cohen/ AllTwitterin Social Facebook- 21 readers -
  • Do Hashtags Mean Engagement on Twitter, Instagram?

    … How does the use of hashtags affect engagement on Twitter and Instagram? Analytics and reporting firm Locowise studied the following from Aug. 1 through Oct. 31: more than 1,300 Twitter accounts with more than 60 million combined followers and 600,000 tweets during the period; and more than 1,500 Instagram accounts with more than 300 million…

    David Cohen/ Inside Facebookin Social Twitter- 17 readers -
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