Logan Paul

    • Five marketing leadership lessons from the Internet’s biggest scandal

      Logan Paul discovers a dead body in a Japanese forest By Mark Schaefer I normally don’t dive into the world of teen YouTube stars. I’m interested in the sociological phenomena, but beyond that, I find the incessant camera posing and bro pranks boring. No surprise. This is the new “boy band” and I am not their target audience! But this week the Internet absolutely blew up af ...

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  • Insta-Famous, or the Anxiety of Influence

    … heroes and take their advice. This translates into monetizable empires. Traditional editors once got the perks and exclusive access. Now the extravagant stays at beach mansions go to influencers. The sums are staggering. And not just for the fashion influencers like the Kardashians (who famously promoted Sugar Bear vitamins)–Logan Paul spent one day…

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