Logical Fallacy

  • Part 9: SEM Ad Copy Testing Insights for Your CMO

    “It is the mark of an educated mind to be able to entertain a thought without accepting it.” ― Aristotle Does DKI improve performance? Google is rolling out the ad customizer tool, which Search Engine Land calls “Dynamic Keyword Insertion On Steroids.” So it seems appropriate to reevaluate the merits of Dynamic Keyword Insertion (DKI).

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