Logos

Logos (/ˈloʊɡɒs/, /ˈlɒɡɒs/, or /ˈloʊɡoʊs/; Greek: λόγος, from λέγω lego "I say") is an important term in philosophy, psychology, rhetoric, and religion. Originally a word meaning "a ground", "a plea", "an opinion", "an expectation", "word", "speech", "account", "reason", purpose it became a technical term in philosophy, beginning with Heraclitus (ca. 535–475 BC), who used the term for a principle of order and knowledge.Ancient philosophers used the term in different ways. The sophists used the term to mean discourse, and Aristotle applied the term to refer to "reasoned discourse" or "the argument" in the field of rhetoric.
Posts about Logos
  • 3 fundamental strategies to get a winning logo

    … Logo design seems simple. but it’s worth the time to do it right. Here are three strategies to help you get the most out of your logo design. Everybody has a logo. Little League teams have logos. Hair salons have logos. Big companies, small companies…everybody. A few of the logos are actually good. By “good”, I don’t mean that I like them. I…

    David Leonhardt's SEO and Social Media Marketing- 11 readers -
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